NCET Reno

• 1. Bret L. Simmons, Ph.D.bretlsimmons.com@drbret
  Social Business
  NCET Boot camp
  October 8, 2011
  

2. Social Business
http://www.edbatista.com/2011/07/self-monitoring-and-authenticity.html
Communicating with friends that are interested in you and your business to continuously improve and grow your business
3. The next 30 minutes
Paradigm shift in the way we communicate
Principles of inbound marketing
Social Objects
Examples
Recommendations
Questions
4. InboundorOutbound?
5. 6. 7. What is the most credible and effective method of marketing?
How well are you leveraging that method?
8. One-to-one
9. One-to-one
One-to- many
10. Do you still use the internet only as a one-to-one or one-to-many tool in your business?
11. Many-To-Many
Clay Shirky, 2009
New technologies are
radically transforming
the way we communicate
12. People are talking
You earned everything they say about you
13. Whats new?
14. Speed, reach, and impact of good and bad news about your business
15. How are you responding?
16. Business as usual?
17. Something new
Are you waiting for a recipe?
18. Employees
Customers
Suppliers
19. 20. Is your website a hub of many-to-many interactions?
Inbound
Marketing
21. Relational Capacity
Relevant Content
Optimize
Promote
Conversation
Community
22. 23. 24. Social Objects: Fuel of Many-To-Many
The reason two people are talking to each other
Social networks form around social objects, not the other way around
Hugh MacLeod
25. Social Objects
Documents
Video
Audio
Pictures
Presentations
26. Social objects are most trusted when they are shared among friends
27. Recommended Reading
28. What most companies think
When we get started, people will show up
Well, we gave it a couple months, and no one showed up, so lets quit
Falls & Decker, 2001
29. The Reality
It takes at least SIX MONTHS before you will start seeing any demonstrable results and success from your blog
Falls & Decker, 2011
30. The Fundamentals
Listen first
Be responsive
Be honest
Provide value
Sell last
Falls & Decker 2011
31. Remember
Social media marketing is about building relationships, not receipts. The receipts will come, but only if you invest the time and attention it takes to build relationships with your customers. Think lifetime value, not sale value
Falls & Decker, 2011, p. 180
32. Inbound MarketingExamples
Steve Hess
Surratt Law
Reno Realty
Kim de Lancey
Pharmacy Development Services
33. Recommendations for business
Strategic opportunity
Operational excellence
Give everyone that touches your business something good to say
Convene the conversation
Become a valuable social object factory
34. Recommendations for you
Participate!
Learn
Dont quit
Paradigm shifts create tremendous opportunities for those that make the rules of the new game
35. Questions?
36. Bret L. Simmons, Ph.D.www.bretlsimmons.com@drbret
bret.simmons@
gmail.com
(775) 336-9576