NCC2011(20110330)

Japanese e-book,social media and social reading

Yoshino Arimoto

Tomomi Mitsuishi

Haruna Hirayama

1

Japanese e-books

Yoshino ArimotoGraduate school of Library, Information and Media

studies,University of Tsukuba,

Hideki Minai laboratory

2

e-book is

3

e-book is

↓

Computerized data of books

4

e-book market

0

100

200

300

400

500

600

700

Japan America China

Sellers of digital books (billion yen)

Sellers of digital books (billion yen)

5

Major e-book readers

6

In America

7

PDA

8

In China

9

PC

10

In Japan

11

Mobile Phones

12

Trend of Japanese e-book market（billion yen）

0

100

200

300

400

500

600

700

2002 2003 2004 2005 2006 2007 2008 2009

New platforms

PC

Mobile phones

13

Sales by content（billion yen）

0

100

200

300

400

500

600

2005 2006 2007 2008 2009

Digital photo books

Digital books

Digital comics

14

Why are mobile phones dominant?

• Format

• Publication distribution system

• Rights agreement between publisher and author

15

Digital book format

• ePub

– ePub is the standard format in English-speaking countries

16

Why are mobile phones dominant?

• Format

• Publication distribution system

• Rights agreement between publisher and author

17

Publication distribution system

• Prices of paper books are fixed

• Prices of e-books can be set freely by the sellers

18

Why are mobile phones dominant?

• Format

• Publication distribution system

• Rights agreement between publisher and author

19

Rights agreement between publisher and author

20

AuthorPublisher

Verbal agreement

Change

21

2010

First year of e-book

22

Kindle

iPad

23

GALAPAGOS

Reader

24

25

“Jisui” - Digital Book DIY

26

“Jisui” - Digital Book DIY

27

Documents

28

Business cards

Genius of preservation

• Books

• Booklets

• Documents

• Leaflets

• Business cards

29

Will the “Jisui” boom change the world?

30

The trend of real time sharingby using social media in Japan

Tomomi Mitusishi

Graduated school of Library, Information and Media studies,

University of Tsukuba,

Atsuyuki Morishima laboratory

3 points of today’s presentation

1. The trend of real time sharing2. The feature of the shared contents -“Dadamore”3. Sharing of reading experiences of E-books

photo by daniel_iversen published under the CC BYhttp://www.flickr.com/photos/29148810@N05/5440728466/

then,

There are a lot of unique social media in

Japan.

Today,

I introduce 3 points of Japanese Social Media.

1.

The trend of real time sharing

Time-shift in users of social media in Japan

The trend of real time sharing

• In 2011, “twitter” overtook “mixi” in the number of users.

– mixi is the most famous Social Networking Service (SNS) in Japan

• mixi was released in 2004.

• Users of mixi keep diary and leave comments on their friend’s diary.

– is a microblogging service, enabling its users to send and read messages called tweets.

• Tweets are text-based posts of up to 140 characters.

• A lot of people share their “now” by using social media.

2.

The feature of shared contents “Dadamore”

The features of shared contents

• You can easily broadcast video live to the world by using “Ustream” or “Nico NicoLive”.

• In Japan, many kinds of video live is broadcast every day.

– Academic conferences

– Study meeting

– Budget-screening sessions（事業仕分け）

– All day of Baseball Camps

– “Sumo” practice

– Unlimited Streaming of one’s life (Dadamore)

3.

Foresight of E-book reading service

Foresight of E-book reading service

• Existing reading support web service in Japan

• These services only help users share their book reportsafter reading.

• In the near future, more services are expected to be available that also help readers of E-books share their reading experiences themselves.

Conclusion

1. The trend of real time sharing2. The feature of the shared contents -“Dadamore”3. Sharing of reading experiences of E-books

Thank you for listening.

Firste-book published in Japan“Book Business 2.0”

SecondWorkshop using the e-book and social reading in Japan

The book focuses on the Future of New Books.

From Paper Books To Digital Books(An Application for iPhone / iPad)

Three Features

Displays the text both vertically and horizontally

Contain different digital text data

Digital Rights Management and Creative Commons

Social Reading Function

What is Social Reading?

In Workshop

• = “Share Reading” (In Japan)

• “Exciting to share the experience of reading with total strangers.”

• But“Discouraging when no one responds to my tweet.”

For Education

• For TeenagersSocial reading is not good for them.

• For College and University studentsSocial Reading has many possibilities for higher education.One of such possibilities is the use of social reading in reading clubs.

• So we held a reading club of “Book Busines2.0” using social reading.

Possibilities of Social Reading forReading Club

• AdvantagesYou don’t have to mind:

–Time

–Place

→ Easier to join the reading club

Two features

• Possibilities in terms of space

–Physical and psychological distances

→ Global Communication

• Possibilities in terms of time

–Synchronous and asynchronous reading

Conclusion

• Japanese e-books, social media and social reading are progressing differently from America.

• Circumstances around books change and influence our ways of communication.