NCB Show 2016 - 5 Marketing Tools to Boost ROI

5 Marketing Tools to Boost ROI

Whitney Johnson President, BookBottles

@wnjohnson

PART 1 Why we’re having this conversation

TECHNOLOGICAL REVOLUION

Source: Contently Marketing

PART 2 Marketing keys to success

KEYS TO SUCCESS

1. Know Your Audience

2. Define Your Objectives & Goals

3. Be Consistent

4. Provide Expectations

5. Measure

PART 3 Putting it into action through tools

CRM/SEGMENTATION1

CRM/SEGMENTATION1

Email/Text Message Marketing2

SOCIAL MEDIA3

BUILD A PRESENCE

1. Create your pages

2. Invite people to like/follow you

3. Like and follow others

4. Consistently post relevant content

5. Listen/engage with your audience

Source: Hubspot Blog

Source: Hubspot Blog

4 QUICK TIPS

1. Use organic posts to engage

2. Use ads to boost awareness

3. Use custom audiences

4. Use strong CTAs

5. Use visuals

STREAMING4

Published Feb 27, 2016

Published Feb 27, 2016

AFFILIATE LINKS5

MARKETING TOOLS

1. CRM/Segmentation

2. Personalized Email/Text

3. Social Media

4. Live Streaming

5. Affiliate Links

Q & A

Thank You

Whitney Johnson President, BookBottles

@wnjohnson