NBTC Holland Marketing - Five shades of conversion (e-travel summit 2015)

5 Shades of Conversion

Wie ben ik

Holland.com

1: Related Content = Story Telling

2: Everybody loves lists

3: Spot the elephant trail

3: Spot the elephant trail

4: Labeling legacy

+18% Entries

4: Labeling legacy

+512% Entries

4: Labeling legacy

Things to do in Amsterdam40.500 monthly searches

Nightlife Amsterdam10.000 monthly searches

Restaurants Amsterdam17.000 monthly searches

5: If it ain’t broke optimize it

Whats next? Responsive

iPhoneTabletAndroid

Whats next? Gepersonaliseerde content / persona’s

“Curiosity is the most powerful thing you own.”- James Cameron