Navin williams festival of new mr - 2014

The Fes'val of NewMR 2014 would not be possible without our sponsors. Thanks to:

Our Pla'num Sponsor for 2014

Silver Sponsors

Session Sponsors

Media Partner Fes'val Supporters

•  Schlesinger Associates •  GMI •  krea

The Fes'val of 2014

Navin Williams, MobileMeasure Consultancy, China Festival of NewMR, December 2014

ALL ABOUT MOBILE

2014 Pla9num Sponsor

Navin Williams CEO, MOBILEMEASURE Shanghai, China


•  GLOBAL MOBILE LANDSCAPE

•  GO EAST – ASIA AND CHINA •  CHINA – IM – WECHAT

•  MOBILE MARKET RESEARCH AND WECHAT

Content Flow


GLOBAL MOBILE


MOBILE FIRMLY IN THE CENTRE OF OUR DIGITAL WORLD

Source: WeAreSocial


HYPER MOBILE WEB USAGE. CURRENTLY 25% OF TOTAL WEB TRAFFIC, UP FROM 14% LAST YEAR

Source: Stats Counter


MOBILE TO BE 10x OF PC INSTALLED BASE

Source: Morgan Stanley Research


GLOBAL DATA SNAPSHOT FUTURE SOCIAL GROWTH TO COME FROM

MOBILE

Source: WeAreSocial


SOCIAL COMMUNICATION EVOLVING TO MOBILE MESSAGING

Source: KPCB


MOBILE MESSAGING IS NO1

Growing @ 3x Total Apps Growth IM Apps killing tradi'onal mobile messaging like SMS, MMS, Email & Social.

Source: Emarketers


SOCIAL COMMUNICATION EVOLVING TO MOBILE MESSAGING

Source: IDC


GO EAST -‐ APAC & CHINA


APAC IS 50% OF THE DIGITAL WORLD

Source: WeAreSocial


APAC IS A MOBILE PRE PAID MARKET

Source: WeAreSocial


APAC – INDICATION OF COMING MOBILE GROWTH

Source: WeAreSocial


BIGGEST NATIONS WELL BELOW GLOBAL AVERAGE

Source: WeAreSocial



“CHINDIA” RISING?

Source: KPCB


87% 33% 32%

88% 48% 44%

277.4M 87%

527.1M 83%

Mobile Ne'zens

Propor'on （％ Ne'zens)

Ac9vity Social mCommerce Video

New Technologies QR Code

24%

30%

NFC/e-‐Wallet

3%

20%

Source: CNNIC /Nielsen 2014H1

THE NEED TO CONNECT IN CHINA IS GREATER


MOBILE SOCIAL MESSAGING DRIVING GROWTH WHY MESSAGING, WHY WECHAT

Messaging •  Messaging Apps have the highest engagement level of all Apps •  Social Community plaVorm with cross demographical penetra9on

WeChat •  Mobile Messaging PlaVorm with 468+ million ac9ve users •  Fastest growing messaging plaVorm globally (379%) •  Beyond messaging – E-‐comm, Social, Voice, Media Channel, etc. •  Brand Zones -‐ dynamic evolving plaVorm having brands and service

providers working within the WeChat ecosystem POTENTIAL TO BE A POWERFUL RESEARCH TOOL


MOBILE FIRST SOCIAL MEDIA PLATFORMS WECHAT – MORE THAN A MESSAGING SERVICE

50 MILLION

KAKAO TALK LINE FB MESSANGER WECHAT WHATSAPP

170 MILLION

200 MILLION

468 MILLION

600 MILLION


CHINA’S NO.1 MOBILE SOCIAL PLATFORM


DRIVEN BY WECHAT PAYMENT 2015 TARGET TO BE MET IN 2014

41.4B USD GMV Mobile Commerce By 2015

$-‐ $5.00

$10.00 $15.00 $20.00 $25.00 $30.00 $35.00 $40.00 $45.00

2012 2013 2015

China’s Mobile Commerce (Billion USD)



A USER FRIENDLY DESIGN

NOTE: Design would be reskinned for Agency Branding & colours


TYPICAL WECHAT SURVEY FLOW

Invite to Survey Survey Introduc9on Survey in Progress Instant Incen9ve

NOTE: Design would be reskinned for Agency Branding & colours


WECHAT FOR RESEARCH

WeChat Control Panel

Survey Set-‐up Interface & Sample/

Respondent Management

Default dashboard of WeChat •  Service account

allowing advanced consumer interac9on via WeChat

Researcher Survey Management Dashboard Linked to WeChat Service account allowing for control and management of content [white label of MM TPV+ plaVorm]

Survey Control Management System •  Set-‐up of surveys •  Targe9ng of invites by

demographics •  Reward/incen9ve management •  Raw Survey Data Management

Control Panel Func'on •  Targeted broadcast of surveys •  Mul9media capability allows for

capture of photo/video/audio as part of a survey

•  Instant disbursement of incen9ves/points

•  Content broadcast and promo9on to increase membership

Survey Data Flow

WeChat Members targeted, invited & par6cipate in survey

Data Delivery -‐  Raw Data -‐  Tables & Analysis -‐  Char6ng & Repor6ng

Researcher Brief -‐  Ques6onnaire -‐  Response Codes -‐  Analysis Brief

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3

4

5

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THANK YOU

2014 Pla9num Sponsor

Navin Williams CEO, MOBILEMEASURE Shanghai, China

The Fes'val of NewMR 2014 would not be possible without our sponsors. Thanks to:

Our Pla'num Sponsor for 2014

Silver Sponsors

Session Sponsors

Media Partner Fes'val Supporters

•  Schlesinger Associates •  GMI •  krea

The Fes'val of 2014

For more details please contact: Navin Williams | navin@mobile-‐measure.com | +8613918611705

Your consumers have gone mobile – has your market research? Buy our book on Amazon!

ü  Want spontaneous responses as decisions happen?

ü  Want to reach consumer at the moment of truth?

ü  Want to use a medium consumers can get excited about & truly par9cipate in?

ü  Results with graphic responses (i.e. pics & videos)?

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“This is an essen=al read for any researcher contempla=ng or already undertaking mobile data collec=on.‘ —Guy Rolfe, Head Mobile Prac9ce, Global Opera9ons, Kantar on “The Handbook of Mobile Market Research”

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Navin williams festival of new mr - 2014

Documents

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