Naturedent fresh Englis tutoryGroup 5

UNIVERSIDAD CATOLICA SANTIAGO DE GUAYAQUIL

Subject:ENGLISH VI

“NATURDENT FRESH”

Members:• DOMENICA CABEZAS• LILIAN LOPEZ• KARLA MORA• CLAUDIA QUIMI• CRISTHIAN SALGADO

Tutory Grade : 8

Our natural mouthwash "NATURDENT FRESH" is an innovative product that leaves a fresh breath and helps keep teeth and gums healthy, even in the most difficult to reach places Our natural mouthwash is created for the needs of teenagers and adults to help improve oral health in order to combat halitosis.

“NATURDENT FRESH”

Slogan“Cero halitosis con una buena dosis”

Misión VisiónBeautify the smile of our clients through natural products that help to combat halitosis and collaborate with teeth whitening our customers improve their quality of life.

IN 2020 DENTAL EB is positioned and known in the market as a solid and competitive business enterprise level.

General Objetive Specific ObjetivePromote oral health in order to combat halitosis, through the development of effective mouthwashes and affordable for the Ecuadorian population

Encourage the use of basic tools for oral cleanliness that includes the use of a quality mouthwash to help personal hygiene.

Strenghts Weaknesses• Innovative product,•  It is the Only natural mouthwash

market.• Accessible price.

• Being new to the market.• Not being a recognized brand.• Having a single product and not having

a range of natural products.

Opportunities Threats• Enter international market.• Credit support from the

government.

• Substitute products to mouthwash.• Existence of businesses oral care

products.

SWOT ANALYSIS

MARKET SEGMENTATION

This product is aimed at a specific market that is detailed below:Geographical Features: People who live in the province of Guayas Guayaquil specificallyDemographic Characteristics: People aged 5-80 years whose race and gender will be indistinct.Socioeconomic Characteristics: People who are upper-middle socioeconomic level, medium and high.

OBJECTIVE OF INVESTMENT

Our goal is to know if young people and adults could use to give a natural, as there is in the market other mouthwashes that are already positioned.

Location

WE WILL BE LOCATED IN INDUSTRIAL SECTOR IN GUAYAQUIL, SPECIFICALLY IN KM 91/2 VIA A DAULE.

Competitive AnalysisOur direct competition consists of several companies already positioned in the market, providing dental beauty products marketed in many ways

Listerine Colgate Plax

Price: Listerine 250 ml $6.79 Price: Colgate Plax 250 ml $6.18

Sensodyne Oral B

Price: Sensodyne 250 ml $4.23 Price: Oral B 250 ml $5.26

Competitive Analysis

MARKETING MIX

PRICEBOTTLE OF 250 ML

Package $ 0.40 Perejil $ 0.20 Mint $ 0.20 Clove $ 0.25 Cinnamon $ 0.20 Label $ 0.35 Box $ 0.05 BOTTLING $ 0.20 Production Price

$ 1.85 Price for distributor $3.25FINAL SALE $4.00

MARKET

We have dediced to make an indirect Distribution, it will be trough Medical Dent Center, natural product markets, natural products fairs.-Our distribution will be on request.

PROMOTION• BY Internet

• Natural Product Fairs• Medical Dent Centers.

PRODUCT

We offer high quality mouthwash, which helps supplement the dental cleaning, the same that left a pleasant taste unlike other rinses. This product is distinguished by being natural plant based on parsley.

INITIAL INVESMENTRAW NATERIALS(Perejil, mint, clove, Cinnamon)

$ 1275.00

ARTISANAL MACHINES $ 100,00

ADECUATION EXPENSES(Package, Label, Box, BOTTLING )

$ 1500.00

PROMOTION OF EXPENSES $ 35.00 BASIC SERVICES $ 50.00 CONSTITUTION EXPENSES $ 1,000.00 OTHER EXPENSES $ 50.00 SANITARY REGISTRATION $ 1,000.00 INITIAL CAPITAL $ 5010.00

To make 1500 bottles of mouthwash of 250 ml

MARKET ANALYSISPeople who live in the province of Guayas Guayaquil specifically

People with an average age between 5-80 years whose race and gender will be indistinct.People who are upper-middle socioeconomic level, low-medium and high .

MARKET ANALYSIS• Total habitants in Guayaquil City :2.350.915

• Percentage of people around 05 - 80 years old 83,6 %= 1´965.364,94

STEEP ANALYSIS SOCIO-CULTURAL

TECHNOLOGICAL

ECONOMIC

ENVIRONMENTAL

POLITICAL

Supply Analysis

Monopoly Supply

We are producer who dominates the whole market of a the natural mouthwash product imposing our price, quantity and quality.

RECOMENDATIONS

• Store in a cool, dry place at room temperature not exceeding 30 ° degrees

• Provide the necessary tools to promote hygiene in children as brush, floss, toothpaste etc. and teach proper use, Store in a cool, dry place at room temperature not exceeding 30 ° degrees

CONCLUSION

• The final analysis of this research gives the conclusion that is a easy market entry, and that all people need dental care, therefore, this is a product of direct entry, the composition of the product is easy to do and is made bases natural things, without chemicals or dyes, and it is more economical, it also helps the excellent dental care for people.

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