Natural Capitalism Creating Business Value with Environmental Values Noam Gressel
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Natural Capitalism
Creating Business Value with Environmental Values
Noam Gressel
Natural Capitalism
Natural Capitalism - outline
� Driving Forces
� Theory & Toolbox
� Examples
� Simulation & Discussion
Natural Capitalism
Assif-Strategies – in a nutshell
Mission
Creating business value with environmental values
Founded: 2001 Employees: 11
Activities
� Strategic Environmental Consulting
� Environmental Analysis Tools
� Integrated Carbon Services
� Cleantech Initiatives
Natural Capitalism
Select Client List
Industry Financial , Retail& Services
Energy, Transport & Infrastructure
Government& Nonprofit
Hollandia
Natural Capitalism
Global Driving Forces
� Resource Limitations & Energy Dependence
� Environmental Damage
� Accumulating Knowledge
� Increasing Awareness & Consumer Choices
� Trend-Setting Regulation
� Life-Cycle (strategic) Cost of Fossil Fuels
� Venture Capital & Private Equity Investment
Natural Capitalism
Driving forces – Consumer “Priority List”
� Food & Water
� Household Chemicals
� Cookware, Smoke & Air Pollution
� Cosmetics, Clothing & Toys
� Construction, Furniture & Electronics
� Energy & Climate Change
� Ingestion
� Ingestion & Inhalation
� Inhalation
� Skin contact
� Living surroundings
� Comfort
Natural Capitalism
� Biosphere II (1991) –
$200 million fail to provide 8 scientists in a dome
an ecosystem with adequate air, water, food
Driving forces – Resource Limitation
The value of natural resources, when missing,
far exceeds their allocated market value
Natural Capitalism
� “The new limits to prosperity are natural systems:
not boats, but fisheries;
not sawmills, but forests.”
� In Israel:
not water pipes, but water;
not cars & roads, but available land.
Driving forces – Resource Limitation
Natural Capitalism
Theory – the Problem
“Natural Capital as a Limiting Factor”
Natural Capitalism: the next Industrial Revolution (1999) Amory Lovins, Hunter Lovins and Paul Hawken
Natural Capitalism
Theory – the Next Industrial Revolution
Natural Capitalism
Theory - Solutions
� Dramatically increase productivity & efficient use of natural resources
� Shift to biologically-inspired production models
� Move to a solutions-based business model
� Reinvest in natural capital
Natural Capitalism
Natural Capitalism Toolbox
1. Buy time by radically increasing resource
productivity (“sustainability”)
2. Design for environment: biomimicry, closed
loops, no waste, no toxicity
3. Replace products with services
4. Manage for restoration of human and
natural capital
Natural Capitalism
Radical Resource Efficiency Improvement
� Incredible savings from re-thinking your assumptions:
– Bus routes
– Pipe layout
– Pollution control
– Waste-heat reuse in plastics industry
� Remember – There is no Waste – only poorly used Resources
Natural Capitalism
Using Resource Efficiency Improvement
� Methodology
– Detail Inputs (energy & material)
– Understand Imbedded Inputs
– Detail Outputs
– Check your balance
– identify significant imbalances.
What is their cost?
– Examine alternative
procedures/materials/technologies/paths
Natural Capitalism
Biomimicry
� Learn from nature – it has more experience than the rest of us!
� Close the loop – make the waste of one process the raw material for another
Natural Capitalism
Natural Capitalism
Natural Capitalism
Biomimicry – Sewage Treatment
Natural Capitalism
Biomimicry – Sewage Treatment
Natural Capitalism
Biomimicry (2)
� Choose/develop materials that mimic nature
– Lotus Leaf
– Velcro
Natural Capitalism
Using Biomimicry
� Methodology
– Close the Loop – Look upstream, downstream, and “sidestream”
– Material Selection – look for environmentally friendly materials
Natural Capitalism
Replace Products with Services
� Sell Services instead of the products
– It’s what people want anyway!
� Pay-per-use, lease
– Computers – computing services
– Carpets – attractive/protective floor coverings
– Stereos – beautiful sound
– Lighting – useful/beautiful light
� Manufacturers – design for this to reap the benefits (modularize your product)
Natural Capitalism
Replace Products with Services
� Interface Carpet Tiles
� Xerox recycling programs
� Cradle to Cradle book
� Auto Directive in EU
Natural Capitalism
Reinvest in Natural Capital
� Most Natural Capital is taken for granted –
we give them an economic value of zero.
� Value the services performed in nature
– Clean air
– Flood protection
– Clean water (and enough of it)
– Land protection
� Maintain the equilibrium
(often, there is no $$ value that makes sense)
Natural Capitalism
תוחלת חיים בערי
1820-1900צרפת
שיפורי ם ב מ ערכות ה מים וה בי וב
ליא ו ן - פריס -
מרס יי
ם ייח ת
ל חתו
Do we stand a chance? 2 examples
Natural Capitalism
1570-2000זי ה ום א ו ו יר בל ונד ו ן בשנים
ק”למג ”מ
חמצ ני ת -גופרי ת דו
עשן
Do we stand a chance? 2 examples
Natural Capitalism
Ride the Waves or Tumble Below
Thank you
Natural Capitalism
Simulation – Closing the Loop
The Setting – a local community with:
1. Restaurant/fast-food chain
2. High School
3. Car dealership
4. Your company (choose)
Natural Capitalism
Simulation – Closing the Loop
Ask yourself and Plan:
– What are the inputs of each franchise?
– What are the outputs?
– Which inputs could be brought from elsewhere?
– Which waste outputs could be diverted to resources?
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