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Embracing every mood from the lighthearted to thespiritual, natural candles are emerging as a key wellnessitem

Key Tren

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17 NaturalCandles

Lux et Terra

Overview

Beespoke of Devon

Wik StudiosCatbird NYC

– Consumers are increasingly concerned with thequality of the a ir they breathe, both outdoorsand at home, and this has led to a r ise inpurchases of a ircare products. Mintelreports that UK consumers will spend £502mon aircare in 2017, r ising to £563m by 2022

– A growing focus on a ll-natural products hassparked r ising concern around the toxinsreleased by burning standard paraffin candles

– 14% of Mintel's respondents report concernabout the ingredients in a ircare products

– Natural waxes present a growing a lternative toparaffin. Soy wax is the predominant choice,but coconut wax is becoming more popular too

– Brands tap into wider wellness trends such asmindfulness, spir ituality and herbalingredients, complementing the pur ifying andcalming properties associated with candles

– No longer a niche choice, natural candlesencompass a range of scents and styles, fromcomplex, evocative scent design to fun noveltycandles, which take the concept of natural in amore playful and lighthearted direction

Mind & Body

Target

Bestow et al

Forage

Candles br ing together body and mind with relaxing scents and a focus on self care. Naturalcandles that double as body lotions are a trend to watch: Forage's Karma lotion candlefeatures wild harvested jasmine, while Mummy Loves' Retreat body candle contains rosewoodand grapefruit to help relax new parents. Sleep is another focus; K iss the Moon has created arange of candles for unwinding, including Dream, which contains relaxing bergamot andlavender. Bestow's Scentiments range includes Inspiration, containing stimulating peppermintto help release emotional blocks. Target's Himalayan salt candle holder emits negative ionswhen the candle is lit, helping to pur ify the a ir .

Mummy Loves

Kiss the Moon

Coconut Wax

Babe

Woodlot

Evermore

Following on from the r ise in coconut fragrances, brands are embracing the buzz around thiswellness ingredient by using coconut wax as a natural a lternative to paraffin. Evermorecreates small-batch candles from organic coconut wax, essentia l oils and natural fragrances.Wellness brand Babe makes vegan candles using a blend of coconut and soy wax, mixed withfragrances developed with the brand's third-generation perfumer. Terra lite uses organic FairTrade coconut wax with aromatherapy oils, while Woodlot fragrances its candles with locallysourced ingredients. Lux et Terra uses a ll-natural scents from sustainable ingredients in itscoconut wax candle range.

Terralite

Lux et Terra

Natural Novelty

Form & Flux

RadicalWorks

Wik Studios

As natural candles become more established on the market, they are moving beyond a coreneo-spir ituality aesthetic to a lso embrace novelty and humour. Wik Studios' novelty-shapedcandles include cacti and emojis, while Flamingo Candles' Mermaid Shack collection taps intothe unicorn trend. Embracing the Game of Thrones hype, Form & Flux has created a Mother ofDragons candle featur ing gold leaf, fire, wood, amber and leather. Unusual and evenchallenging scents are gaining ground RadicalWorks features chlor ine and gasoline.Embracing the rosé lifestyle, Yes Way Rosé collaborated with candle brand Joya to create theEau de Rosé Vibes Candle, featur ing fresh rose petals with notes of blonde woods and spice.

Flamingo Candles

Yes Way Rosé x Joya

Herbal Infusions

Lite + Cycle

Orla Kiely

Woodwick

Responding to the Age of Herbs. natural candles offer new twists on familiar herbal scents.Woodwick's Windowsill Herbs draws on indoor gardening, featur ing notes of parsley and wildlavender. Sage is a focus thanks to its ability to help cleanse and clear mental fog. L ite &Cycle's travel candle uses Spanish sage to help sharpen the senses on the go. Sage is a lsocombined with flora l scents for a wellness boost: Orla K iely's new Geranium candle containsclary sage for a calming effect, while Illume's Collectiv range blends cleansing sage withrosewater. Hutwoods' New Chapter candle creates a savoury herbal fragrance with notes offresh olive leaf, lemon thyme and bergamot.

Hutwoods

Illume

Smelling the Seasons

Draper James

Tatine

Paddywax

Evocative season-based candles br ing consumers closer to nature, tapping into the changingrhythms of the seasons. Paddywax's Evening Fog candle evokes a winter 's eveningwith cinnamon and peppered vanilla , while Tatine's Bare Trees features woody base noteswith touches of white musk and cedarwood, to conjure up images of stark trees in wintermoonlight. Tapping into seasonal transitions, Maison Blanche's limited-edition Autumn MeetsWinter candle combines peppermint and orange topnotes with musk, cedar leaf and amber.For the warmer seasons, Slow North's Hello Sunshine candle blends geranium, grapefruitand lime, and Draper James's Wildwood Flower evokes spr ing in the South with wister ia andnarcissus.

Slow North

Maison Blanche

Fresh & Crisp

Candlefish

Archipelago Botanicals

Scents that give a fresh, clean feeling in the home amplify the pur ifying effects associatedwith burning natural candles. Archipelago's new Laundré candle captures the scent of freshlaundry hanging outside to dry on a warm day, with ozone, French lavender, bergamot andgrapefruit peel oil. Hopscotch's Fresh candle combines refreshing notes of basil and citrus.Brands are a lso drawing on the appeal of coastal lifestyles to inspire scents for thehome. Candlefish's Beach House candle combines coconut and bergamot to evoke a luxury,coastal space, and Sunday Forever 's Morning candle features sage and seasalt to give thefeeling of waking up by the beach.

Sunday ForeverHopscotch

Escape Scents

Skandinavisk

The Nomad Society

True Grace

From local walks to exotic escapes, candles offer well-travelled scents that capture theexcitement of different spaces and places. True Grace's Seashore candle evokes a bracingclifftop walk, while Skandinavisk's Escape range is inspired by Scandanavian natural spaces –Lysning conjures the serenity of a forest glade with notes of moss, lichens, pine needles andcloudberry. The Nomad Society's Mojave Rain candle features notes of fresh ra infa ll, amberand sandalwood to recreate the scent of ra in in the desert. Max Benjamin and Ralph Laurenhave both released candles inspired by Ita ly's Amalfi Coast, with citrus and woody base notes,and a touch of cassis.

Max Benjamin

Ralph Lauren

Nostalgic Memories

Brooklyn Candle Studio

Lucy Annabella

Scents conjure up memories of the past, from a general newstalgia to more specificmemories and associations. Lucy Annabella 's Hendrix candle is inspired by the sandalwoodthe musician Jimi Hendrix often wore, as well as his favourite dr ink: whisky. Brooklyn CandleStudio's 1975 candle throws back to the disco era in San Francisco, with notes of incense andpatchouli. Brands are a lso tapping into nostalgia for the great outdoors: Samuel & Par iscreates candle scents reminiscent of camping tr ips and adventures, with fragrances such asHickory & Pine Smoke. Illume's Cider Woods combines Anjou pear, apple and oak moss toconjure memories of hot apple cider and playing in the leaves.

Samuel & ParisIllume

Spiritual Vibes

Hoof & Paw

East Wick

Catbird NYC

Embracing the r ising trend for spir ituality, candles for meditation and spir itual practices areemerging in stylish new packages. With scents such as rose quartz, Hoof & Paw's candlesfeature crysta ls embedded in the wax to enhance positive energy. Crysta ls a lso presentvaluable add-ons: consumers can add a crysta l to their Sunday Forever candle order to boostthe good energy. Indie brands build New Age approaches into their processes: The Sphinx &the Pr iestess only pours candles on new and full moons. Its occult-led scents include a Solsticecandle that clears and cleanses. Incense is a key scent too: Catbird's Tarot Deck candle hasnotes of incense, Turkish rose and pencil shav ings.

Sunday Forever

The Sphinx and the Priestess

Industrial Design

Paddywax

Mad et Len

Primness

Concrete containers and industr ia l styling gives natural candles an urban edge, and creates astr iking contrast to the natural product inside. Pr imness's hand-poured premium soy candlesare packaged in minimalist cement vessels, while Paddywax's Urban soy candle range comes inconcrete containers with flashes of Instagram-fr iendly pastel and metallic shades. Cera unaBolla 's concrete soy candle vessels are handmade, adding a rustic feel. Beespoke ofDevon offers a more modern look with grey porcela in geometr ically shaped vessels, while Madet Len's vegetable wax candles come in blackened iron jars.

Beespoke of Devon

Cera Una Bolla

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