1 <I tPi t H > NATO FY11 Dtb Sl Pl <Insert Picture Here> Database Sales Plays Database Sales Plays Business Value Discussion Cloud Consolidation Business Continuity Storage Optimization / ILM Enterprise Config Management Data Warehousing System and App Management System and App Management
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<I t Pi t H >
NATO FY11 D t b S l Pl<Insert Picture Here> Database Sales Plays
• Database services isolate workloads in database cloudEach ser er pool hosts one or more database ser ices• Each server pool hosts one or more database services
• Servers dynamically assigned to pools to meet objectives• Automatically reallocate servers in event of a failure
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Consolidation / Virtualization Tear SheetKey Message: Reduce Oracle ecosystem cost by more than 50%
What to look for:• Server silos• Low server utilization
ConsolidationReduce Oracle ecosystem cost by more than 50%
Expected BenefitsCapacity on demand
Observations
Companies with standardization or shared service strategies
Play Type Business Value Difficulty Quick Win
Best Practice High High Medium
Cost reduction: 50%+ server 90% storage cost
50%+ performance gains
Lower costs: Integration, Maintenance and Data Center power/cooling etc
Companies with standardization or shared service strategies
Server silos – Customers with databases on individual servers supporting a single application
Low server utilization – Customers with servers averaging <40% utilization on a regular basis
Inefficient database management – Customers who complain the management and maintenance of the siloed environments are costly and difficult
RecommendationsLeverage database Clustering capability to consolidate db’s
How to find opportunities?Existing database EE customersCustomers who have standardization strategies or have large siloed environmentsLeverage database Clustering capability to consolidate db s
Leverage active dataguard with golden gate replication for scalable and highly available consolidated platformDeploy effective management tools (EM management packs for database specifically config mgmt to get a good handle on your environment
large siloed environmentsCustomers planning consolidation strategies for their databases
Relevant Database ComponentsExadata, RAC, Partitioning, Golden Gate, Active Dataguard,
RAT, Total Recall ,Enterprise Manager
Associated NATO Campaign: Database Essentials or ExadataGCM Code: NA_NATO Database_Essentials_FY11_Follow Up or with Exadata NA_NATO Exadata_KingofExtreme_FY11_Follow Up
Very ComplexVery Complex(>800 apps, 1000s servers)(>800 apps, 1000s servers)
Pre-2006
User Interfaces:Many diverse UIs
From thousands of servers to hundreds
From 1000 applications to 200
From 90% idle servers to 90%
Oracle Database (11g)
Oracle Real Appl. ClustersWeb Logic / Fusion
Common ERP
Common Reporting
(Common employee portal)
Middleware:PeopleTools (8.43, 8.46, 8.47),Websphere, weblogic, etc.Databases: Oracle (7.x, 8.x, 9.x, 10.x), DB2, Informix, Sybase, Lotus Notes, Excel,O ti S t
Reporting:Hyperion, Crystal, PSR, CognosApplications: Oracle PS 8.3,8.9Workbrain/PS T&LMany “Bolt-on”sMany internal web sites 40 major conversions
In 2 years
PaaS
SaaS
From 90% idle servers to 90% utilized
Now with 99.999% availability
“The company saved $562 million and earned the 2007 Best New Shared Services Organization award by the Shared Services and Outsourcing
ERP SOEERP SOEVSU/E MCHP/Dell Intel-based
Server clusters
Linux OSOracle Database (11g)
Mainframes, Sun, HP, IBM,Dell, others
Operating Systems:Z/OS, Solaris, HP/UX, AIX,Linux, Windows
Standard Operating Environment (SOE) in the cloudStandard Operating Environment (SOE) in the cloud
IaaS
award by the Shared Services and Outsourcing Network.” That, Ebrahimi says, “put the unit on fire.” By the end of 2009, VSO had saved Verizon more than $1.6 billion across every area it touches.
Fari Ebrahimi, CIO of Verizon Services Operations (VSO)
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Case Study: University of MassachussettsVirtualization and Linux• 5 campuses • 75,000 students and faculty
Before• Silo’d infrastructure• 500 legacy servers• 10% - 15% server utilization• Dedicated App/Web tier• Increasingly high risk due to
management complexity”
y
After• “Shared infrastructure” (grid)• 175 Linux servers• 70+% server utilization• 100% virtualized App/Web tier• “Significantly reduced risk from ease-of-
management and integrated failover”g p y
60% reduction in TCO: Lower CapEx, energy costs, HR cost avoidance
g g
Business Continuity
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Business Continunity Tear SheetKey Message: Improve DB availability, asset utilization & reduce costs
What to look for:• Active-Passive clusters• Low or no DR utilization• Long recovery times from failures
Strategies:• Shared Services• Zero Downtime and 99.999% availability
from failures• Storage based data replication• Single points of failure
Associated with:
Key Initiatives: • Service Availability • Disaster Recovery
Benefits:• Increase availability of key business processes• Reduce latency, speed Disaster Recovery
• IT Asset Utilizationy, p
response times• Lower TCO thru shared resources. Up to 50+% cut in server, storage costs
SELL: MAA, RAC, Partitioning, Active DG, Total Recall, Exadata
Business ContinuityIncrease site performance and availability
Expected BenefitsImproved business continuity and customer experience through higher uptime levels and performance
ObservationsServers or databases fail with no failover or recovery strategy is in place
Play Type Business Value Difficulty Quick Win
Best Practice High Medium Medium
through higher uptime levels and performanceAbility to quickly recover from downtime and keep critical applications active Handle more concurrent users with less application servers / hardware Better performance and greater stabilityProactive monitoring and root cause analysis of problems and issues
strategy is in placeService levels are not being met Customers experience slow response times from the database Root cause analysis of performance and downtime problems are time consumingCustomer is affected by downtime (close of accounting period, 24x7 revenue generating applications or capability)Ramping infrastructure to demand requires many changes and causes downtime of service which leads to loss of revenue
RecommendationsL d t b Cl t i bilit
How to find opportunities?Existing database EE customersCustomers who run mission critical applications and are facing downtime and/or performance issuesLeverage database Clustering capability
Leverage active data guard with golden gate replication for scalable and highly available data across platforms.Deploy effective management tools (EM management packs for database specifically config mgmt to get a good handle on your environment
Relevant Database ComponentsExadata, RAC, Partitioning, Golden Gate, Active Dataguard,
RAT, Total Recall ,Enterprise Manager
Associated NATO Campaign: Database Essentials or ExadataGCM Code: NA_NATO Database_Essentials_FY11_Follow Up or with exadata NA_NATO Exadata_KingofExtreme_FY11_Follow Up
Customer Successes : Verizon, Credit Swiss
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Fidelity National Finance Cost Savings using Oracle MAA best practices
1. eDoc system on DB2 :stores mortgage title metadata & over 50 million PDF/ XML with average document size of 1.1 Mb
2. The external marketplace and internal FNF operations required electronic availability of data and documents created and stored in the production systemsand documents created and stored in the production systems
3. Set up a DR site to have a failover system from Chicago to Little Rock
Before•Old/offline backup every weekend in DB2•Average server utilization was 15%•Backing 50 million PDF files with 12Tb size was a nightmare•No functional recovery and backup
MAA Architecture•70% server utilization achieved•Implemented 3 node RAC cluster •80 % compression of backup set achieved using RMAN•Able to run 40 wild searches onNo functional recovery and backup
capability•Maximum number of eDoc wild searches was never more than 4 users with 90 % CPU usage•No cluster failover solution to provide availability of eDoc
Able to run 40 wild searches on eDoc with CPU usage of less than 60% over 3 nodes•Sub seconds switchover & failover achieved •4hs RTP and 2hrs RPO realized using ADG
ObservationsCompanies with large storage footprints—particularly those
Play Type Business Value Difficulty Quick Win
Best Practice High Medium Medium to High
Expected Benefits50% reduction in storage costs yielded to customers in
th h t t di t th h th i l t ti fwith greater than 1PB will see immediate, quantifiable business value enabling them to construct a straightforward business case.
Customers who are required to maintain large sets of archived business record data are also highly attuned to the benefits that Oracle’s storage optimization and information lifecycle management solutions offer.
Customers with significant ‘records retention’ requirements typically need a comprehensive solution
RecommendationsU t l lik C i Ad i t ti t l f
How to find opportunities?Companies with large customer record storage/retention requirements
the short- to medium-term through the implementation of Advanced Compression.
Server consolidation is an associated possible play and business benefit for the customer
Longer term ILM strategy with Partitioning can yield storage savings upwards of 90%
g g p p j
Use tools like Compression Advisor to estimate scale of storage savings possible by using Advanced Compression
Emphasize the importance of building a detailed business case to show significant economies that can be achieved.
Go with Compression 1st but show the long term value of tiered storage/ILM with Partitioning as a 2nd phase project
Companies with significant online presenceLarge storage footprints
Relevant DB Pillar ComponentsAdvanced Compression, Partitioning, Active Data Guard
Associated NATO Campaign: Database EssentialsGCM Code: NA_NATO Database_Essentials_FY11_Follow Up
Customer Successes : Nasdaq
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Case Study NASDAQ:Storage Compression & ILM
• Real-time Data Warehouse, stores all NASDAQ’s Approved Corporate Data and Market Data
• Provides real-time ad hoc query and standard reporting to executives, business and economic research analysts, market regulation analysts, marketing managers, and other end users
• Consolidated 11 storage systems• Compressed 40 TB of data into 15 TB of disk• Saving “millions of dollars” in storage costs and eliminating the
need to buy additional hardwarey• Implemented Information Lifecycle Management with Oracle
– Keeping recent data fresh and up-to-date with better performance
routine operations to high value add tasks• Automate compliance reporting
SELL: Enterprise Manager, Configuration Life Cycle Management
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Configuration ManagementReduce IT Operations cost by 35%, automate compliance
ObservationsCompanies with commitment to IT process control efforts
Play Type Business Value Difficulty Quick Win
Best Practice High Medium Medium
Expected Benefits35% improvement in admin productivity through the
(e.g., ITIL) who are seeking to impose structure and method to IT operations
Companies with significant provisioning and patch delivery challenges
Significant IT budget and headcount pressures on customers who are forced to expand their scope without increasing staff
Compliance requirements for Sarbanes-Oxley, PCI and others are forcing customers to look for automation solutions
Recommendations
How to find opportunities?Customers already committed to EM but only possessing Diag & Tuning. Upsell to config management
automation of daily manual, operational tasks of troubleshooting and deployment.
Eliminate ‘configuration drift’ thereby reducing downtime and system performance problems through improved adherence to company standards for deployment and configuration
Reduce compliance and security risks
Highlight discovery capabilities within EM’s Config Management solution –first you must “know what you have” Leverage Config Management’s ability to find configuration differences between assets or against gold masters and link these to remediationShow off Compliance Dashboard for management reporting
Large scale DB and Apps Server deploymentsSignificant Cloud intitiatives
Relevant DB Pillar ComponentsOracle Enterprise Manager, Configuration Lifecycle
Management solution,(Config, Change and Provisioning)
Associated NATO Campaign: Configuration LifeCycle ManagementGCM Code: NA_NATO Field Enterprise Mgmt 11g_FY11_Follow Up
Customer Successes : Bayer, Cummins, Staples
Configuration Management Business Case
Benefits• 35% productivity improvement
(analysis based on 25 DBA’s)(analysis based on 25 DBAs)• Automation of routine
configuration management, patching & compliance reporting activities allows shift in DBA focus on higher value activities
• Automated compliance reporting reduces potential for human error in process; an increasing area ofin process; an increasing area of focusProductivity Improvement for 25
DBA’s Valued at $2.6M over 3 years
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Data Warehousing
What is . . . Data Warehousing
• The databases and systems built to manage and analyze an organizations largest and most
Exadata: Best For Data Warehouse
g gvaluable data sets
• Typical data warehouses are– High-touch systems– With complex processing
requirements– And rigid data aggregations
OLAP
ETL
supporting pre-defined queries
• Oracle’s best practice for data warehousing is Exadata Data Mining
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Data Warehousing Tear SheetKey Message: Drive revenue growth from real-time DW
What to look for:• Performance issues: ETL & query cycles up to 24 hours
Appliances• Query process: constrained, lengthy dev/QA process for new ones
Associated with:
Key Initiatives• Improving strategic value of business
Benefits:• 40-50% reduction in TCO• 80% improvements in query response times
• Increase $$ yield from each customer thru immediate insight into buying trends
value of business information• SLA improvements
• Inventory reduction• Improved inventory turns• Improved effectiveness of promotions
SELL: Exadata, OLAP, Data Mining, Other DB Essentials
Data WarehousingDrive revenue growth from real-time DW
Expected BenefitsTotal Cost of Ownership reduction – 40-50%Si ifi t i t i ti 80%
ObservationsMany customers experience lengthy cycles for data loading and queries that exceed 24 hours thus constraining the business’
Play Type Business Value Difficulty Quick Win
Best Practice High High Medium
Significant improvement in query response times – 80%Inventory reduction in hardware required to support business requirements Improved inventory turnsImproved business processes that allow for quicker analysis of customer data
queries that exceed 24 hours thus constraining the business ability to make timely decisions regarding inventory, sales promotions etc.Customers often feel that current queries are inadequate to meet evolving business needs but the process for developing new queries is lengthy and complex.Frustration exists because customers have large amounts of critical data but can’t easily produce actionable insights that will drive revenue increases for their companies
RecommendationsPosition Exadata as complete, engineered solution for data warehouses U t l lik 551 (5 t bl 5 i 1 TB f d t ) d
How to find opportunities?Customers struggling with visibility and analysis of the data that they haveData Warehouse environments running Oracle DB on non Sun hardware leverage ExadataUse tools like 551s (5 tables, 5 queries, 1 TB of data) and
Reverse POVs thru solution centers to quantify dramatic performance and business benefits achievable with DW running on Exadata.Employ Compression Advisor to demonstrate storage cost and likely performance increases that they can expect
non-Sun hardware – leverage Exadata
Relevant Database ComponentsExadata, RAC, OLAP, Data Mining
Associated NATO Campaign: Database Essentials and ExadataGCM Code: NA_NATO Database_Essentials_FY11_Follow Up or with Exadata NA_NATO Exadata_KingofExtreme_FY11_Follow Up
Customer Successes : SK Telecom
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Data Warehousing Business Case
Benefits• Simplified architecture requires
fewer moving parts$2,000,000
$2,500,000
3-Year TCO Comparison
fewer moving parts• Improved query performance
(hours instead of days or weeks) provides LOB new business insights. New capabilities enable:
• Inventory reduction• Additional inventory turn during
periods of peak demand• Campaign to drive 5% top-line
$0
$500,000
$1,000,000
$1,500,000
DW Exadata
Platform Development O&M
p g % prevenue increase
• Elimination of data aggregations frees development staff for other priorities
Exadata is projected to reduce TCO by $750K over 3 years while
driving valuable business benefits
SK Telecom Builds Database Infrastructure That Analyzes up to 1.2 Billion Transactions
CUSTOMER PERSPECTIVE“Oracle Database Machine allowed us to easily deploy data warehouses at a lower
t th ti d t W th
COMPANY OVERVIEW• Largest mobile communications service provider in Korea• Industry: Communications• Employees: 4 411 cost than competing products. We were the
first company in Asia Pacific to use Oracle Exadata in its production environment and we found the solution ideal for large-scale data processing.”Jin Hyung Lee Manager, Data Network Division
• Employees: 4,411 • Revenue: US$8.97 billion
CHALLENGES/OPPORTUNITIES• Continue to provide high levels of service, particularly around
billing enquiries• Support complex billing structures and growth in transaction
volumes following the launch of wireless internet services• Improve billing accuracy and prevent costly errors
SOLUTIONS• Oracle Database• Oracle Exadata Storage Server Software• Oracle Real Application Clusters
RESULTS• Improved data warehouse querying
performance ten-fold• Oracle Partitioning• Oracle Support Services
performance ten fold• Analyzed up to 1.2 billion transactions
a day• Enhanced billing accuracy, which
minimized the number of queries and complaints from customers and increased satisfaction with services
January 2010
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System and Application
Managemetn(SAM)(SAM)
Systems and Application ManagementKey Message: Increase deal size, drive productivity improvement
What to look for:• EBS R12 Upgrades• DB 11g Upgrades, DB 11g features or Exadata opportunities
Strategies:• Drive IT Automation• Improve IT productivity• Reduce Upgrade/Change RiskExadata opportunities
• End-user experience monitoring and centralized application management
Associated with:
• Compliance efforts (SOX, PCI etc.)• Service Availability
Benefits:• 50%-70% improvement in testing productivity• Reduce testing effort by
Upgrade/Change Risk
Service Availability• Increased testing efficiency
up to 80%• Increase quality and improve user experience• Lower IT Costs
SELL: App Mgmt Suites, Real Application Test, Data Masking
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Systems and Application ManagementIncrease deal size, drive productivity improvement
Expected BenefitsReduce risk, improved quality, lower IT costs
ObservationsCustomer with no or minimal automation testing for applications and/or database changes
Play Type Business Value Difficulty Quick Win
Best Practice High Medium High
Expanded test coverage with less resourcesAutomated testing processSecure production data – meet security and compliance requirements
applications and/or database changesCompliance issues with use of production data when testing upgrades or new featuresNo visibility into end-user visibility – what performance are end-users experiencing with your applicationService levels are not being met Root cause analysis of performance and downtime problems are time consuming
RecommendationsLeverage automated testing for application performance
How to find opportunities?Customers upgrading to DB EE 11g or ExadataCustomers implementing new DB featuresCustomers who are planning Oracle Application upgrades (key initiative: EBS R12 upgrades)
Verify functional and performance issues in test – before they make it to productionCentralize management of your Oracle Applications (EBS, Siebel, PeopleSoft, JD Edwards)