Na#ve apps vs. Mobile web apps in the enterprise Myth, Reality and Trends 29 May 2012, MOSQUITO Workshop, Paris Vishal Jain Analyst, Mobile Service
Na#ve apps vs. Mobile web apps in the enterprise Myth, Reality and Trends 29 May 2012, MOSQUITO Workshop, Paris
Vishal Jain Analyst, Mobile Service
451 Research
Founded in 2000 New York City: HQ Offices in London,
San Francisco & Boston
Staff of 200+ 40+ Analysts
Analyzing the business of enterprise IT innova#on
Crack the conundrum
• App development and deployment landscape • Beyond the na#ve vs mobile web debate • Trends in app development • Conclusion • Thanks and Ques#ons
Rise and rise of na#ve apps
Source: 451 Research Estimates and Company Data. November 2011
Apple App Store
Android Market
Nokia Ovi Store
RIM App World
Samsung Apps
Amazon Android App Store
Windows Marketplace
2008 2009 2010 2011
500,000
400,000
300,000
200,000
100,000
0
1,000,000
800,000
600,000
400,000
200,000
0
Total apps
App development and deployment is no longer a soXware project
• Picking industrial scale in the enterprise • Simple to Complex apps • Not just integrate but also manage • Manage and nurture the development and
deployment environment • Control mul#ple variables • NO SIZE FITS ALL
Because mobility is transforma#onal!!!
Not really necessary for our business
Nice to have for our business, but we can do without it
Has changed the way we do business
for the better (i.e. faster response
times)
Has fundamentally changed the way we do business
(transformational change)
Don't see a need for mobility in our
organization - will not invest here
How do you view mobility within your organization?
n:268, 451 Research Survey, May 2012
Virtualisa#on
• None required • Minimal config
• Hypervisor gaining interest
• Same as for desktops, no change. Allows one to replicate across mul#ple OS
Beyond na#ve vs. mobile web
Na#ve
• OEM provided development tools
• Controlled ecosystem • Cer#fica#on • Kill and wipe
• Defined distribu#on and mone#sa#on model
Mobile Web
• Lots of 3rd party development tools
• Free for all • No lock-‐down • Evolving security domain
• Evolving technology
• New business models but none has “unfair advantage”
Tooling
Management
Ecosystem
Hybrid Apps = Na#ve + Mobile Web Or Combina#on of fat + thin-‐client compu#ng
Use of JavaScript to make na#ve calls where func#onality not supported Framehawk
PhoneGap Worklight Good Dynamics
What does the enterprise expect
0
50
100
150
200
250
We'
re c
once
rned
abo
ut R
OI
Com
pany
his
toric
ally
slo
w in
Cos
t pro
hibi
tive
natu
re o
f N
eed
to h
ire/tr
ain
new
IT s
taff
Con
cern
ed a
bout
sec
urity
and
S
atis
fied
with
cur
rent
mob
ile
Lim
ited
conc
erns
- w
ill a
dd
No
conc
erns
- w
ill m
ake
Please indicate the degree to which each of the statements below matches concerns your company may have with deploying mobile technologies?
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
n:268, 451 Research Survey, May 2012
Where is mobility in the enterprise
0.0%$
10.0%$
20.0%$
30.0%$
40.0%$
50.0%$
60.0%$
70.0%$
80.0%$
90.0%$
100.0%$
Email$
Business$Intelligence$
Collabora@on$tools$
CRM$
Customer$facing$app$
ERP$
Expense$
Field$Service$
GPS$Naviga@on$
Instant$Messaging$
IT$support$tools$
POS$O$Credit$card$
Produc@vity$
Social$networking$
Time$tracking$
Travel$management$
None$
What%types%of%applica/ons%does%your%organiza/on%use%on%SMARTPHONES.%
Where is mobility in the enterprise
0.0%$
10.0%$
20.0%$
30.0%$
40.0%$
50.0%$
60.0%$
70.0%$
80.0%$
90.0%$
100.0%$
Email$
Business$Intelligence$
Collabora@on$tools$
CRM$
Customer$facing$app$
ERP$
Expense$
Field$Service$
GPS$Naviga@on$
Instant$Messaging$
IT$support$tools$
POS$O$Credit$card$
Produc@vity$
Social$networking$
Time$tracking$
Travel$management$
None$
What%types%of%applica/ons%does%your%organiza/on%use%on%SMARTPHONES.%Three waves of mobility • 1st – mobile email • 2nd – mobile applica#ons • 3rd – mobile cloud compu#ng – apps decoupled from the device
Already caused disrup#on beyond desktops • RIM • Personal Naviga#on Devices • Field service handhelds
How are they developing the next killer app
0 20 40 60 80
100 120 140 160 180
App
le iO
S
Bro
wse
r (H
TM
L5
Bla
ckB
erry
10
Bla
ckB
erry
G
oogl
e A
ndro
id
Mob
ile L
inux
N
okia
Mae
mo
Win
dow
s P
hone
W
indo
ws
CE
W
indo
ws
XP
W
indo
ws
Vis
ta
Win
dow
s 7
Win
dow
s 8
Rank platforms in the priority that your organization targets while developing or procuring a mobile application?
Primary (first choice)
Will develop in parallel (multi-platform approach)
Will consider
Future plan, +6 months from now
Ignore - no development plans
N:168, 451 Research Survey, May 2012
Using the best of breed
Na#ve movement
Hybrid approach
Browser-‐based
• Established app store model
• Established for security, sandbox, permissions and trust
• Allows high op#misa#on for the device form-‐factor
Set the bar
Eventually move as technology matures
• Uses the best of web development and na#ve packaging
• Not highly op#mised although suited for less complex apps
• Allows enterprises to reuse exis#ng developer resources and infrastructure
• As the security model matures and publishing ecosystem become available
• Browser evolu#on runs neck to neck with the evolu#on of features on smartphones
Total Cost of Ownership
• Understand the cost of the en#re environment, not just the app
• Build vs. Buy • Different kinds of tools across
the development and deployment chain • On-‐Prem • Hosted • Zero-‐install (SaaS/PaaS)
• Where do your business rules sit • App • Backend • Middleware
!"!!!!
!20,000!!
!40,000!!
!60,000!!
!80,000!!
!100,000!!
!120,000!!
!140,000!!
App!dev!"!mktg!app!
Consumer!Info!
Consumer!Xtn!
Emp!Info! Emp!Xtn!
App#dev#cost#
Dev!cost!
Conclusion
Transi#on from 2nd Wave into the 3rd wave of mobility
• Demand for ROI • Drive towards cloud applica#ons • Performance – device and networks. What is your payload? • Compe##on of business models – walled gardens vs. interoperable
Further Read
Upcoming reports • Applica#on LifeCycle Management – Understanding how enterprises should develop, deploy and manage apps • Evolu#on to Digital: Mobile Security threats and tools
Thanks and Ques#ons [email protected]
Emerging Trends in mobile commerce