Native advertising - a briefing for The Icehouse, Auckland, New Zealand

Native Advertising

The biggest thing in Marketing since ages ago

Native advertising is a web advertising method in which the

advertiser attempts to gain attention by providing content in

the context of the user's experience

Paid Owned Earned

Labeling

HuffPo labeling

BuzzFeed labeling

Mashable labeling

Linked In labeling

Success measures

Church versus State

Embrace change.“The media industry is bifurcated

into two distinct worlds: the struggling traditional segment that longs for a simpler, more profitable past that will never return; and the vibrant, entrepreneurial segment that is reinventing the industry

before our eyes. The simple act of choosing to live on the new, wide-

open frontier is a powerful step toward success.”

@[email protected]://www.slideshare.net/rcaroe/