National Wildlife Federation on Google+

Helping Wildlife with Google+

Danielle Brigida@starfocusNational Wildlife Federation +Nationalwildlife

Why Google+?

• Search engine optimization!• Interesting use of #hashtags• New way to relate to our audience• Free technology• Targeted messaging

Bringing Wildlife Supporters Together

• Photographers• Wildlife lovers• People who find us

Community Size vs. Interactions

Google+ Plugins and Extensions

• Adwords Social Share• Snippet for your content• Insights• Organization

Experimenting with Google+

Community Call Out

Google+ Tactics and Strategy

• Listen • Communicate visually • Understand the technology• Serve as a resource• Keep the focus on wildlife

Explore Communities & Hashtags

Playing with Messaging and Circles

Integrating Create Visual Content

Measuring Google+

Google+ Insights

Web Analytics