National Tracking Poll Project: 181106 N Size: 2202 Adults Margin of Error: ± 2% Topline Report November 06-07, 2018 Question Response Frequency Percentage HR1 Which of the following statements best describes your view, even if neither are exactly right? I tend to consume news from a wide variety of sources. 7 5% I tend to consume news from one or two of my favorite sources. 838 38% Don’t know / No opinion 247 % HR2 In general, do you tend to rely more on local news or national news to stay informed? I rely more on national news 356 6% I rely on both national and local news equally 270 58% I rely more on local news 436 20% Don’t know / No opinion 4 6% HR3 Which of the following statements best describes your view, even if neither are exactly right? In general, what I hear on the news mostly reinforces my current beliefs or ideas. 948 43% In general, what I hear on the news mostly presents beliefs or ideas that are new to me. 600 27% Don’t know / No opinion 654 30% HR4_1 How important are the following in deciding where to consume news about sports? Is entertaining Very important 700 32% Somewhat important 660 30% Not too important 258 2% Not important at all 325 5% Don’t know / No opinion 260 2% HR4_2 How important are the following in deciding where to consume news about sports? Provides in-depth coverage Very important 760 35% Somewhat important 647 29% Not too important 25 0% Not important at all 302 4% Don’t know / No opinion 277 3% Page | 1
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
National Tracking Poll
Project: 181106N Size: 2202 Adults
Margin of Error: ± 2%Topline Report November 06-07, 2018
Question Response Frequency PercentageHR1 Which of the following statements best describes your view, even if neither are exactly
right?I tend to consume news from a wide variety of sources. 7 5%I tend to consume news from one or two of my favorite
sources.838 38%
Don’t know / No opinion 247 %
HR2 In general, do you tend to rely more on local news or national news to stay informed?I rely more on national news 356 6%
I rely on both national and local news equally 270 58%I rely more on local news 436 20%Don’t know / No opinion 4 6%
HR3 Which of the following statements best describes your view, even if neither are exactlyright?In general, what I hear on the news mostly reinforces
my current beliefs or ideas.948 43%
In general, what I hear on the news mostly presentsbeliefs or ideas that are new to me.
600 27%
Don’t know / No opinion 654 30%
HR4_1 How important are the following in deciding where to consume news about sports? Isentertaining
Very important 700 32%Somewhat important 660 30%
Not too important 258 2%Not important at all 325 5%
Don’t know / No opinion 260 2%
HR4_2 How important are the following in deciding where to consume news about sports?Provides in-depth coverage
Very important 760 35%Somewhat important 647 29%
Not too important 25 0%Not important at all 302 4%
Don’t know / No opinion 277 3%
Page | 1
Question Response Frequency PercentageHR4_3 How important are the following in deciding where to consume news about sports?
Covers a wide range of topicsVery important 636 29%
Somewhat important 665 30%Not too important 292 3%
Not important at all 330 5%Don’t know / No opinion 278 3%
HR4_4 How important are the following in deciding where to consume news about sports?Has likeable anchors or contributors
Very important 59 27%Somewhat important 729 33%
Not too important 292 3%Not important at all 36 4%
Don’t know / No opinion 275 2%
HR4_5 How important are the following in deciding where to consume news about sports?Presents views that are similar to mine
Very important 336 5%Somewhat important 586 27%
Not too important 552 25%Not important at all 46 9%
Don’t know / No opinion 32 4%
HR4_6 How important are the following in deciding where to consume news about sports?Presents a variety of different views
Very important 56 25%Somewhat important 705 32%
Not too important 296 3%Not important at all 347 6%
Don’t know / No opinion 293 3%
HR5_1 How important are the following in deciding where to consume news about politics? Isentertaining
Very important 454 2%Somewhat important 66 30%
Not too important 60 27%Not important at all 32 4%
Don’t know / No opinion 73 8%
Page | 2
Question Response Frequency PercentageHR5_2 How important are the following in deciding where to consume news about politics?
Provides in-depth coverageVery important 65 53%
Somewhat important 625 28%Not too important 35 6%
Not important at all 6 5%Don’t know / No opinion 62 7%
HR5_3 How important are the following in deciding where to consume news about politics?Covers a wide range of topics
Very important 082 49%Somewhat important 76 33%
Not too important 30 6%Not important at all 4 5%
Don’t know / No opinion 60 7%
HR5_4 How important are the following in deciding where to consume news about politics?Has likeable anchors or contributors
Very important 687 3%Somewhat important 83 38%
Not too important 323 5%Not important at all 85 8%
Don’t know / No opinion 76 8%
HR5_5 How important are the following in deciding where to consume news about politics?Presents views that are similar to mine
Very important 454 2%Somewhat important 772 35%
Not too important 553 25%Not important at all 240 %
Don’t know / No opinion 83 8%
HR5_6 How important are the following in deciding where to consume news about politics?Presents a variety of different views
Very important 96 44%Somewhat important 772 35%
Not too important 59 7%Not important at all 38 6%
Don’t know / No opinion 73 8%
Page | 3
Question Response Frequency PercentageHR6_1 How important are the following in deciding where to consume news about
entertainment? Is entertainingVery important 979 44%
Somewhat important 627 28%Not too important 229 0%
Not important at all 76 8%Don’t know / No opinion 9 9%
HR6_2 How important are the following in deciding where to consume news aboutentertainment? Provides in-depth coverage
Very important 703 32%Somewhat important 685 3%
Not too important 394 8%Not important at all 222 0%
Don’t know / No opinion 99 9%
HR6_3 How important are the following in deciding where to consume news aboutentertainment? Covers a wide range of topics
Very important 779 35%Somewhat important 748 34%
Not too important 292 3%Not important at all 90 9%
Don’t know / No opinion 92 9%
HR6_4 How important are the following in deciding where to consume news aboutentertainment? Has likeable anchors or contributors
Very important 739 34%Somewhat important 753 34%
Not too important 30 4%Not important at all 207 9%
Don’t know / No opinion 93 9%
HR6_5 How important are the following in deciding where to consume news aboutentertainment? Presents views that are similar to mine
Very important 453 2%Somewhat important 67 28%
Not too important 58 26%Not important at all 342 6%
Don’t know / No opinion 208 9%
Page | 4
Question Response Frequency PercentageHR6_6 How important are the following in deciding where to consume news about
entertainment? Presents a variety of different viewsVery important 653 30%
Somewhat important 744 34%Not too important 356 6%
Not important at all 246 %Don’t know / No opinion 202 9%
HR7_1 How often do you turn to the following sources for news? NewspapersDaily 363 6%
A few times per week 305 4%Once per week 237 %
A few times per month 22 0%Once per month 95 4%
Less than once per month 3 4%Never 668 30%
HR7_2 How often do you turn to the following sources for news? RadioDaily 602 27%
A few times per week 46 2%Once per week 95 9%
A few times per month 97 9%Once per month 72 3%
Less than once per month 204 9%Never 470 2%
HR7_3 How often do you turn to the following sources for news? Cable news (CNN, FoxNews, MSNBC)
Daily 694 32%A few times per week 427 9%
Once per week 65 8%A few times per month 83 8%
Once per month 78 4%Less than once per month 79 8%
Never 476 22%
HR7_4 How often do you turn to the following sources for news? Network news (ABC, NBC,CBS)
Daily 840 38%A few times per week 483 22%
Once per week 79 8%A few times per month 8 8%
Once per month 75 3%Less than once per month 42 6%
Never 303 4%
Page | 5
Question Response Frequency PercentageHR7_5 How often do you turn to the following sources for news? Online-only news sites
Daily 578 26%A few times per week 483 22%
Once per week 79 8%A few times per month 226 0%
Once per month 8 4%Less than once per month 67 8%
Never 488 22%
HR7_6 How often do you turn to the following sources for news? Social media (Twitter,Facebook, Reddit)
Daily 90 4%A few times per week 334 5%
Once per week 49 7%A few times per month 20 5%
Once per month 48 2%Less than once per month 8 5%
Never 533 24%
HR7_7 How often do you turn to the following sources for news? PodcastsDaily 28 6%
A few times per week 88 9%Once per week 4 6%
A few times per month 45 7%Once per month 97 4%
Less than once per month 232 %Never 27 58%
HR8_1 In general, how much do you trust the following sources? Newspapers (N=1,534)A lot 409 27%Some 764 50%
Not much 240 6%Not at all 73 5%
Don’t know / No opinion 47 3%
HR8_2 In general, how much do you trust the following sources? Radio (N=1,732)A lot 409 24%Some 946 55%
Not much 25 4%Not at all 53 3%
Don’t know / No opinion 73 4%
Page | 6
Question Response Frequency PercentageHR8_3 In general, how much do you trust the following sources? Cable news (CNN, Fox
News, MSNBC) (N=1,726)A lot 47 27%Some 800 46%
Not much 300 7%Not at all 5 7%
Don’t know / No opinion 39 2%
HR8_4 In general, how much do you trust the following sources? Network news (ABC, NBC,CBS) (N=1,899)
A lot 592 3%Some 845 44%
Not much 30 6%Not at all 09 6%
Don’t know / No opinion 44 2%
HR8_5 In general, how much do you trust the following sources? Online-only news sites(N=1,714)
A lot 30 8%Some 886 52%
Not much 37 22%Not at all 83 5%
Don’t know / No opinion 72 4%
HR8_6 In general, how much do you trust the following sources? Social media (Twitter,Facebook, Reddit) (N=1,669)
A lot 230 4%Some 689 4%
Not much 527 32%Not at all 79 %
Don’t know / No opinion 45 3%
HR8_7 In general, how much do you trust the following sources? Podcasts (N=931)A lot 20 3%Some 43 44%
Not much 98 2%Not at all 96 0%
Don’t know / No opinion 03 %
Page | 7
Question Response Frequency PercentageHR9_1 And, how much do you worry about whether news from the following sources is
accurate? Newspapers (N=1,534)A lot 373 24%Some 562 37%
Not much 405 26%Not at all 45 9%
Don’t know / No opinion 50 3%
HR9_2 And, how much do you worry about whether news from the following sources isaccurate? Radio (N=1,732)
A lot 404 23%Some 707 4%
Not much 436 25%Not at all 5 7%
Don’t know / No opinion 70 4%
HR9_3 And, how much do you worry about whether news from the following sources isaccurate? Cable news (CNN, Fox News, MSNBC) (N=1,726)
A lot 598 35%Some 60 35%
Not much 39 8%Not at all 53 9%
Don’t know / No opinion 45 3%
HR9_4 And, how much do you worry about whether news from the following sources isaccurate? Network news (ABC, NBC, CBS) (N=1,899)
A lot 59 3%Some 679 36%
Not much 39 2%Not at all 88 0%
Don’t know / No opinion 5 3%
HR9_5 And, how much do you worry about whether news from the following sources isaccurate? Online-only news sites (N=1,714)
A lot 47 28%Some 730 43%
Not much 339 20%Not at all 2 7%
Don’t know / No opinion 62 4%
Page | 8
Question Response Frequency PercentageHR9_6 And, how much do you worry about whether news from the following sources is
accurate? Social media (Twitter, Facebook, Reddit) (N=1,669)A lot 657 39%Some 568 34%
Not much 293 8%Not at all 97 6%
Don’t know / No opinion 54 3%
HR9_7 And, how much do you worry about whether news from the following sources isaccurate? Podcasts (N=931)
A lot 206 22%Some 36 39%
Not much 20 22%Not at all 77 8%
Don’t know / No opinion 86 9%
HR10A_1 Do you have a favorable or unfavorable impression of the following? Sean Hannity(N=1,107)
Very favorable 33 2%Somewhat favorable 49 3%
Somewhat unfavorable 8 %Very unfavorable 230 2%
Heard of, No opinion 86 7%Never heard of 29 26%
HR10A_2 Do you have a favorable or unfavorable impression of the following? Rachel Maddow(N=1,107)
Very favorable 25 %Somewhat favorable 8 6%
Somewhat unfavorable 06 0%Very unfavorable 82 6%
Heard of, No opinion 86 7%Never heard of 327 30%
HR10A_3 Do you have a favorable or unfavorable impression of the following? Tucker Carlson(N=1,107)
Very favorable 36 2%Somewhat favorable 87 7%
Somewhat unfavorable 83 7%Very unfavorable 4 3%
Heard of, No opinion 87 7%Never heard of 374 34%
Page | 9
Question Response Frequency PercentageHR10A_4 Do you have a favorable or unfavorable impression of the following? Anderson
Cooper (N=1,107)Very favorable 287 26%
Somewhat favorable 276 25%Somewhat unfavorable 0%
Very unfavorable 79 6%Heard of, No opinion 60 4%
Never heard of 95 9%
HR10A_5 Do you have a favorable or unfavorable impression of the following? Laura Ingraham(N=1,107)
Very favorable 3 2%Somewhat favorable 74 6%
Somewhat unfavorable 99 9%Very unfavorable 40 3%
Heard of, No opinion 22 9%Never heard of 35 32%
HR10A_6 Do you have a favorable or unfavorable impression of the following? LawrenceO’Donnell (N=1,107)
Very favorable 84 8%Somewhat favorable 38 2%
Somewhat unfavorable 99 9%Very unfavorable 0 9%
Heard of, No opinion 28 20%Never heard of 467 42%
HR10A_7 Do you have a favorable or unfavorable impression of the following? Chris Cuomo(N=1,107)
Very favorable 07 0%Somewhat favorable 74 6%
Somewhat unfavorable 88 8%Very unfavorable 52 4%
Heard of, No opinion 209 9%Never heard of 378 34%
HR10A_8 Do you have a favorable or unfavorable impression of the following? Bret Baier(N=1,107)
Very favorable 95 9%Somewhat favorable 57 4%
Somewhat unfavorable 92 8%Very unfavorable 7 6%
Heard of, No opinion 89 7%Never heard of 504 45%
Page | 10
Question Response Frequency PercentageHR10A_9 Do you have a favorable or unfavorable impression of the following? Martha
HR12B_25 Do you think the following have a liberal or conservative lean, or no lean either way?Bianna Golodryga (N=456)
Very liberal lean 60 3%Somewhat liberal lean 87 9%
No lean either way 88 9%Somewhat conservative lean 29 6%
Very conservative lean 23 5%Don’t know / No opinion 69 37%
HR13_1 Have you ever: Stopped watching a news program because you disagreed with apolitical view presented
Yes, I have 983 45%No, I have not 29 55%
HR13_2 Have you ever: Stopped watching a news program because of an anchor or hostsaction
Yes, I have 044 47%No, I have not 58 53%
HR13_3 Have you ever: Stopped watching a news program because you thought theinformation reported was incorrect
Yes, I have 8 5%No, I have not 084 49%
HR13_4 Have you ever: Shared an opinion piece that you agreed with on social mediaYes, I have 993 45%
No, I have not 209 55%
HR13_5 Have you ever: Unfollowed a social media connection because you disagreed with anopinion piece they shared
Yes, I have 795 36%No, I have not 407 64%
Page | 38
Question Response Frequency PercentageHRdem1_1 How often do you watch or stream the following? TV shows
Every day 53 52%Several times per week 53 23%About once per week 37 6%
Several times per month 79 4%About once per month 6 3%
Less often than once per month 67 3%Never 92 9%
HRdem1_2 How often do you watch or stream the following? MoviesEvery day 47 9%
Several times per week 593 27%About once per week 379 7%
Several times per month 235 %About once per month 70 8%
Less often than once per month 90 9%Never 28 0%
HRdem1_3 How often do you watch or stream the following? Sporting eventsEvery day 63 7%
Several times per week 450 20%About once per week 360 6%
Several times per month 7 8%About once per month 3 5%
Less often than once per month 265 2%Never 680 3%
HRdem2_1 Do you, or anyone in your household, subscribe to the following? Cable televisionI (or someone in my household) currently subscribe 23 5%
I (or someone in my household) subscribed in the past,but not now
748 34%
I (or someone in my household) have never subscribed 33 5%
HRdem2_2 Do you, or anyone in your household, subscribe to the following? Satellite televisionI (or someone in my household) currently subscribe 564 26%
I (or someone in my household) subscribed in the past,but not now
623 28%
I (or someone in my household) have never subscribed 05 46%
HRdem2_3 Do you, or anyone in your household, subscribe to the following? Streaming service(s)I (or someone in my household) currently subscribe 286 58%
I (or someone in my household) subscribed in the past,but not now
245 %
I (or someone in my household) have never subscribed 67 30%Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calcu-lated for registered voters with demographic post-strati cation weights applied.
Page | 39
Morning ConsultRespondent Demographics Summary
Respondent Demographics Summary
Summary Statistics of Survey Respondent DemographicsDemographic Group Frequency Percentage
xdemAll Adults 2202 00%
xdemGender Gender: Male 063 48%Gender: Female 39 52%
National Tracking Poll #181106, November, 2018Respondent Demographics Summary
Summary Statistics of Survey Respondent DemographicsDemographic Group Frequency Percentage
Trump_Fav Favorable of Trump 932 42%Unfavorable of Trump 38 52%
N 2070
Trump_Fav_FULL Very Favorable of Trump 565 26%Somewhat Favorable of Trump 367 7%
Somewhat Unfavorable of Trump 227 0%Very Unfavorable of Trump 9 4%
N 2070
HRdem3 Frequent TV watchers 666 76%
HRdem4 Frequent movie watchers 00 46%
Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calcu-lated with demographic post-strati cation weights applied.