National Space Weather Program - LT Lykins Presentation 6/21/11

NAVIGATING THE NEW COMMUNICATION LANDSCAPE:

U.S. NAVY and SOCIAL MEDIA

Over 50% of Americans are on Facebook

CNN has named Facebook as its next big competitor

Google is the #1 trafficked site on the internet, but people spend much more

time on Facebook.

SOCIAL MEDIA ALLOWS THE USER TO MANAGE INFLUX OF INFORMATION.

With the advent of social media our communication landscape has shifted.

Organizational control of communications is an illusion.

Chief of Naval Operations’ key moment with respect to social media

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Audiences talking to Audiences

Content must reach people on a human level or offer something cool to fans that they can pass along to friends.

Today’s communication landscape demands dialogue.

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“I was reached by Navy Times to comment. I told them that if there are Sailors out there who are slipping, they are the exceptions not the rule. I also said I have full confidence that if our

Chiefs see a problem, they correct it; because that is what Chiefs do.

I'd like to go a little further than that here. This is not a fleet-wide issue. It is not a trend or an epidemic. Our Sailors, around the Navy, look as professional as they ever have and they take

great pride in all our uniforms. And make no mistake about something else: I stand behind my Chiefs.“

- A portion of MCPON’s FB noteaddressing a query from Navy Timesregarding Sailors not wearing their uniforms properly.

Risks and considerations for participation in social media.

Official Navy Websitewww.navy.mil

Navy Social Media Directorywww.navy.mil/socialmedia

Navy Social Media Resources Pagewww.chinfo.navy.mil

Navy Emerging Media on Slideshare

www.slideshare.net/USNavySocialMedia

Where you can find THIS brief!

LT Lesley LykinsDirector Emerging Media Integration (OI-54)Department of the Navy, Office of InformationOffice:(703) 695-6915Email: [email protected]

Jessica FallerDeputy, Emerging Media Integration (OI-54a)Office: (703) 692-4718Email: [email protected]