1 DIRECT SELLING ASSOCIATION Direct Selling | 2016 National Salesforce Study
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1DIRECT SELLING ASSOCIATIONDirect Selling | 2016 National Salesforce Study
2DIRECT SELLING ASSOCIATIONDirect Selling | 2016 National Salesforce Study DIRECT SELLING ASSOCIATION
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Table of Contents
Executive Summary
o Background 5
o Summary and Implications 6
Objectives and Methodology 12
Detailed Findings
o Perceptions of Direct Selling 15
o Diversity and Empowerment 22
o Deeper Dive: Hispanic/Latino Experiences in Direct Selling 30
o Deeper Dive: Millennials’ Experiences in Direct Selling 42
o Party Plan and Use of Technology 48
o Reasons for Leaving or Going to a Different Direct Selling Company 55
Appendix
o Describing People Involved in Direct Selling 61
o 2016 Compared to 2014 68
o Characteristics of People Who Sell for More than One Company 73
Cross‐Tabs 76
Definitions 105
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