National Sales Meeting 12.11.13. WHO THE HECK IS JIM MORRISON? 1967 Last Week.

National Sales Meeting12.11.13

WHO THE HECK IS JIM MORRISON?

1967 Last Week

• Not THAT Jim Morrison….This One:– Live in Strafford, NH– Married with three grown children– Avid Outdoors person (skiing, kayaking, boating)– Proud Neuro-tic starting August 2013– Formerly Coke, Pepsi, Fuze, Hershey– Strengths at every level of account coverage:– “Boardroom to Bodega”

Account List RKAM-EastSegment Account # Stores City State 2014 Est. Volume

Drug CVS Area 1 823Lincoln Rhode Island 8987Drug CVS Area 2 840Lumberton New Jersey 9173Drug CVS Area 3 876Beltsville Maryland 9566Drug CVS Area 8 970Davidson North Carolina 10592C&G Dandy Mart's 70Sayre Pennsylvania 3640Drug Duane Reade 23New York New York 0C&G Fasmart / Shore Shop 469Richmond Virginia 12194Grocery Giant Eagle 218Pittsburgh Pennsylvania 0C&G Giant Eagle Get Go 65Pittsburgh Pennsylvania 0

Grocery Ingles Markets 204Black Mountain North Carolina 7956Grocery King Kullen 40Bethpage New York 0C&G Nouria Energy 86Worcester Massachusetts 2236C&G Redner's 40Reading Pennsylvania 2496C&G Royal Farms 156Baltimore Maryland 8923C&G Rutter's 56York Pennsylvania 2621Grocery Shop Rite 230Wethersfield Connecticut 9448

C&G Stewarts Shops 330Saratoga Springs New York 0C&G Sunoco A+ 679Philadelphia Pennsylvania 26481C&G Tedeschi Food Shops 189Rockland Massachusetts 3440Grocery Tops Friendly markets 150Buffalo New York 5850C&G Turkey Hill 269Lancaster Pennsylvania 9232Grocery Weis Market 116Sunbury Pennsylvania 6032C&G Xtra Mart 147N Grovendales Connecticut 3822

• Tops T 3 2013 Sonic Featureo Supported with Directive to store and sell

sheet on next page. o Followed by Email with how pleasantly

surprised at our volume!o Validated with commitment to T 1 2014

Sleep Ad of 1.4.2014• Tedeschi’s Fenway Day (Audrey O. Pix attached)

STORE TEAMS:

This serves as authorization for a display in conjunction with our 10/5 ad. (promo thru 10/26 )

Your DSD salesperson should be reaching out to propose a display where appropriate.

Thanks for your support. Bill

Consumer awareness building in key markets 8

Boston velocity outpacing Total US

Jan 27, 2013 Feb 24, 2013 Mar 24, 2013 Apr 21, 2013 May 19, 2013 Jun 16, 2013 Jul 14, 2013 Aug 11, 2013 Sep 8, 2013 Oct 6, 2013

-18%

-7%-11% -10% -9% -8%

-11%

-2%2%

14%

-53%

-64%

-47%

-29%-36%

-17%

-37%

-17%

6%

30%

TOTAL U.S. - Convenience AllScan Boston, MA - Convenience AllScan

SONIC Velocity % Chg vs YAG

• Boston is outpacing Total US in velocity growth• The Tri 3 SONIC regional marketing effort in Boston is paying off• Better distributor performance to activate the marketing messaging helps drive velocitySource: IRI Boston Convenience through October 6 2013

• Sunoco A Pluso September/October Rewardso T1 Smart Choices Programo 2/$4 Sleep Led with DPSG Partners o Buyer Currently has Prototype Counter

rack to find space in stores!o Committed to Schedule ‘Vertical Call’

Meetings with Sunoco Ops, DistributorPeople and Neuro to truly pursue FlawlessExecution!!

• Pricingo Integrityo Consistency

• Programmingo As Above

• Distributor Networko Eliminate Gapso Internal Communicationo Protective Approach to Customers

• Communication Processo Internalo Distributorso Standardize/Simplify

• Future Offeringso Non GMO?o Gluten Freeo Organic?o All of the Above?

• Sales Reportingo Distributoro Customero Scan Data