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NRG
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Who are we
NRG is a professional market research servicemanagement agency based at chennai inIndia and providing market
research services to the leading Branding,Advertising and retail,manufacturing andservice organization in India & abroad. NRGhas rich experience in conducting largescale project data collection through PAPI,
CAPI, CATI, Mail, Online etc... NRGis assuring the best quality service andproduce its output in time.
NRG
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What we do
QUALITATIVE RESEARCH
v Focus Group Discussion
v Central Location Test v In-Depth Interviews.
v Test Rides for Automobiles
v Mystery Shopping.
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NRG SERVICES FOR QULITATIVEPROJECTS
Target Respondent Recruitment Moderator Note Taker
Venue Arrangement Refreshment and Gift Arrangement Video Recording- groups Audio Recording
Respondent pick up- Drop Transcript Team co ordination Services
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QUANTITATIVE PROJECT
Retail outlet Audits- FMCG,PHARMA, Durable, Etc.. Pharma-retail outlets Audits Advertising Research Brand Research Brand Tracking Research Customer Satisfaction Research Service Quality Audits Brand Equity Monitor Multiple Segmentation and Positioning
Ad pre Test Pricing Research and Demand Forecasting New product research etc.
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Industry expertise
Consumer -fmcg Finance - banks Service - Advertising Branding Communication Durable Oil IT products
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Clients NRGi
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http://www.rediffusiondyr.com/index.htmhttp://www.eurorscgindia.com/index.htmlhttp://www.rediffusiondyr.com/index.htmhttp://isacorp.com./index.htmlhttp://www.firmenich.com/pls/portal/url/page/PGRPCORPMISC/PGCORPHOME?cid=HO&sid=nullhttp://www.tataindicom.com/default.aspxhttp://www.tata.com/http://www.ogilvyindia.com/home/index.asphttp://www.iff.com/internet.nsf/HomePage!OpenFormhttp://www.cholayil.com/home.asp -
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Retail Industry
Understanding the consumerPurchase Process in retail
Observational Research Exit Interviews Retail support research Retailer Interview Mystery shopper Retail Audit
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Pharma Research
RETAIL PHARMA SURVEY-CENSUS
RETAIL PHARMA PRODUCT AUDIT
DOCTORS INTERVIEWS
HOSPITAL SURVEY
PRODUCT AWARENESS AUDIT
DOCTORS CENSUS
DOCTORS PROFILING FOCUS GROUP DISCUSSION WITH
MEDICAL FRATERNITY
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Satisfication Research
Customer Satisfaction - Customerscompare their experience to expecteddelivery levels - how they wouldexpect to be treated
Organizations who meet theseexpectations give their customers the
value they expect Meeting customer expectations
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Methodologies
PAPI FACE TO FACE INTERVIEW
CAPI COMPUTER AIDED PERSONAL
INTERVIEW TELEPHONE INTERVIEW
CAWI- COMPUTER AIDED WEBINTERVIEW ON LINE
IN HALL INTERVIEW IN-DEPTH INTERVIEW
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CORE TEAM
CHIEF EXECUTIVE
MANAGERS - OPERATIONS
EXECUTIVE OPERATIONS EXECUTIVE QULAITY CONTROL
TEAM LEADR- OPERATIONS
INTERVIEWERS- DATA COLLECTION CODER DATA COMPILING
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CONTACT US
L.MASILAMANI,M.A Business Eco
Chief Executive
1a, Antony Church Street,
Kellys,
Chennai 600010
Phone. 44- 42661215
Mobile. 98841 58051
E-mail. [email protected]
NRG
