National Representative 2012 - 2013 Growing Revenue for Your PTA

National Representative 2012 - 2013

Growing Revenue for Your PTA

Growing Your PTA Revenue

By the end of this workshop you will know:

• Ways to increase your PTA revenue• Steps to make your PTA sponsor friendly• How to effectively write grants to gain revenue

Ways to IncreaseYour PTA Revenue

Ways to Increase Your Revenue5 Steps to Get You on Target

• Increase PTA Memberships

• Increase Non-Dues Revenue

• Increase Your Exposure

• Execute Profitable Events

• Establish Your PTA as Parenting Experts

Ways to Make Your PTA SponsorFriendly

SponsorshipDefinition

Financial or in-kind support by an outside party, usually a corporation or business. It is different from a charitable contribution in that a sponsor desires to receive good-will and public acknowledgment in exchange for its support.

And now a word from

our sponsor…

And now a word from

our sponsor…

Is Your PTA Sponsor-Friendly?What Sponsors Look For to Commit Dollars to Your PTA

• Visibility and Exposure

• Demographics

• Exclusivity

• Relevance to their Brand

• Expected Outcomes

• Hospitality

• Activation

• Return on Investments

Finding Your Best Sponsor How to Target Potential Sponsors

1. Make a list

2. Research

3. Find the contact

4. Cold-calling

5. Schedule a meeting

6. Send a proposal

1. Brief intro

2. State your challenge

3. Identify how support helps

4. Identify opportunities

5. Identify your needs

6. Thanks!

7. Keep it short!

8. Spell check and edit

How to ASK for SupportWriting the Sponsorship Proposal

1. Agreement terms

2. Outline the deal

3. Protect PTA name/logo

4. Review and approve

5. Include key clauses

6. Termination

7. Attorney Review

How to DEVELOP an AgreementImportant Elements of the Sponsorship Agreement

National PTA Participant

Activity

You should be accessible, responsive, and check-in with

the sponsor regularly.

It’s ok to list a few of the sponsor’s products.

It’s ok to tell people to buy something from your sponsor.

It’s good to let the sponsor review content or messaging

before sharing it.

It’s ok to provide value-added opportunities. For example,

acknowledging the sponsor of your event on your PTA

Facebook ..even though it wasn’t in the original agreement.

In general, don’t be flexible or accommodate changes when working with your sponsor.

Fulfill ALL agreement obligations.

You can include a “Thank You” recognition for the sponsor on

signage, online, in newsletters, on brochures and in other publications

which may include the sponsor’s logo, tagline, URL link, phone

number or address.

It’s ok to provide endorsement language, an advertisement or

testimonial for the sponsor.

It’s ok if you don’t send a thank you letter to your sponsor.

Correctly fulfilling your sponsorship obligations is

enough.

Winning a Grant for Your PTA

GrantDefinition

A grant is financial assistance from a federal agency, foundation, or corporation to a non-profit organization to carry out a specific purpose.

Grant Writing Process

Research

Contact

Plan & StrategizeGather Info

Write LOI

Grant Funding Sources 1. Federal Funding2. Private Funding3. Corporate Funding

Types of Grants1. Unrestricted & Restricted2. General Operating3. Capital4. Core Support5. Seed6. Challenge / Matching

Ways to Make Your PTA’s Grant Application Stand Out Stand Out

How to WRITE a Grant ProposalWhat to Include

1. Cover Letter

2. Executive Summary

3. Association Background

4. Need Statement

5. Project Goals & Objectives

6. Implementation Plan

7. Evaluation Plan

8. Project Budget & Narrative

9. Attachments

How Worthwhile Grant Proposals Get

Go Tell Your PTA’s Story!

Questions?

(800) 307-4PTA (4782)[email protected]

PTA.org

For a copy of this presentation, visithttp://pta.org/1949.htm