National Library Week 2015 Facebook Campaign Review
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National Library Week 2015
Facebook Campaign Review
OverviewCampaign Period: 7th of May – 16th of May
Number of Posts: 10 (all of them were promoted)
Posts’ Themes: promoting key capabilities of libraries as places for lifelong learning, learning new skills, improvement of professional qualifications, finding helpful educational resources, socializing
Posts – 7th of May
Post Copy: 3938 libraries, 3938 opportunities to change your life with the power of knowledge. Like that: link to a personal story provided by the Ruse Public Library
Posts – 8th of May
Post Copy: The library – where 113 000 Bulgarians used the Internet for the first time
Posts – 9th of May
Post Copy: The library is a helper you can rely on when learning your lessons/doing your homework
Posts – 10th of May
Post Copy: Discover how many unique adventures can begin in one very familiar place
Posts – 11th of May
Post Copy: See the library in a different way (post with the campaign videoclip)
Posts – 12th of May
Post Copy: Knowledge acquired in the library can change your career
Posts – 13th of May
Post Copy: See how the library played a key part in Boyan’s life: link to a video with Boyan’s moving story
Posts – 14th of May
Post Copy: It is never too late for new knowledge
Posts – 15th of May
Post Copy: What about a meeting with someone you share interests with?
Posts – 16th of May
Post Copy: Make the little big step to new knowledge in the library: link to an information section on the BLIA website
ResultsPage Fans Growth: 636 new page fans for 10 days
Total Campaign Posts’ Reach: 394454 people
Total Campaign Posts’ Impressions (number of times posts were displayed): 493237
Campaign Video Views: 6154
ResultsLikes Peak: 12th of May, 131 Page likes received
ResultsMost Liked Campaign Post
ResultsCampaign Post with Highest Reach
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