FOCUS Nation al Gui ld Hypnist s NATIONAL GUILD OF HYPNOTISTS CONVENTION on Issue 9 2015 A TRADITION OF EXCELLENCE Marketing Tips to Help Y ou Wrap Yo ur B rain Around Faceb o ok’s Power and Poten tials MORE ON PAGE 2. Growing your hypnotism practice or other small business by using social media marketing can be one of the simplest, most manageable and affordable ways to connect with new clients and to reinforce your existing relationship with current or past clients. Each social media platform has distinctive benefits and you will (if you haven’t already) determine over time which platforms are most effective for you. No matter which other social media platforms sole proprietors or small businesspeople choose, typically they will always list Facebook among the top ways they engage with their market. Why is Facebook such a good tool to help you engage with your clients and prospects? For starters, many of the people in your market are already actively using Facebook regularly. They share pictures with friends and family, read and write reviews of products and destinations, and regularly “Like” brand pages in order to receive perks or updated information. Although overall use of Facebook has experienced a moderate decline in recent
Not sure how Facebook can help you grow your client base? This issue of the NGH Convention newsletter provides insights into how social media can help you grow your practice.
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FOCUS
National Guild of Hypnotis t s
NATIONAL GUILD OF
HYPNOTISTS CONVENTION
on
Issue 9
2015
A T R A D I T I O N O F E X C E L L E N C E
Marketing Tips to Help You Wrap Your Brain Around Facebook’s Power and Potentials
MORE ON
PAGE 2.
Growing your hypnotism practice or other small business by using social media marketing can be one of the simplest, most manageable and affordable ways to connect with new clients and to reinforce your existing
relationship with current or past clients.
Each social media platform has distinctive benefits and you will (if you haven’t already) determine over time which platforms are most effective for you. No matter which other social media platforms sole proprietors or small businesspeople choose, typically they will always list Facebook among the top ways they
engage with their market.
Why is Facebook such a good tool to help you
engage with your clients and prospects?
For starters, many of the people in your market are already actively using Facebook regularly. They share pictures with friends and family, read and write reviews of products and destinations, and regularly “Like” brand pages in order to receive perks or updated
information.
Although overall use of Facebook has experienced a moderate decline in recent
FACEBOOK... A POWER TOOL YOU SHOULDN’T IGNORE
Page 2
MORE ON
PAGE 4.
years, that decline primarily reflects Facebook’s internal clean-up of defunct or duplicate accounts and a trend among teens to seek online venues their parents are less actively frequenting. Changes in Facebook usage have more to do with a social media platform maturing and are less about a decline in activity. The bottom-line is that Facebook remains a powerful tool that enables
you to connect with people who are interested in your services and your products.
In case you have been dragging your feet and you still do not have a Facebook Business Page, we’ve provided a simple “how to” below to help you get up and running. If you already have a page on Facebook, you may want to skip directly to page 3 for more tips on getting the most out of
Facebook.
Your Facebook Business Page
1. Start on your Personal Facebook page and click the “down arrow” in the upper right corner of your page. Scroll down, and then
click “create page”.
2. Enter the name of your page (your company) and then choose the category for your
business.
3. Add a description of your brand/services/ or business and add your webpage URL. Fill in as many details as you can about your business and your offerings. Be sure to add a profile photo (180 x 180 pixels) and to specify your preferred page audience so Facebook
knows who should see the page.
4. Next you’ll need a cover photo or header sized to 851 x 315 pixels. If this sounds overwhelming, try www.pagemodo.com or
www.canva.com to make the process easy.
5. Lastly, start talking! Although there are other actions you will want to take and more details to add to your page, you can do them in upcoming days as you explore your Facebook Business page and the options it offers. Just invite your friends and current clients, letting them know you have a new page, and then post content frequently to engage their
Facebook offers you many ways to connect, share, and build relationships.
Here is a list of top tips you can try from your Facebook Business Page.
Create engagement by asking questions, running polls, and taking surveys. Your followers like to feel that their opinions matter. You can poll your followers with a standard post on your page
(free) or use Facebook polling apps.
Strengthen your visibility in web search with a strong Facebook page. A Facebook Business Page that contains your business name or brand name will be indexed and visible to web users searching Google for your business. The more places your name/brand appears on the web the
greater your cyber footprint and the more readily clients will find you.
Keep the 80/20 rule in mind on Facebook. Make 80% of your content helpful, informational, and
entertaining for your followers, while keeping your self-promotional content to 20% or less.
Show off your success by letting others tell your story. Your Facebook Business Page is an ideal way to showcase the testimonials, client stories or endorsements that you have permission to
use publicly.
You probably already know that you can target your ads to a specific audience, but did you know you can target your organic content, too? You’ll find instructions on Facebook’s Help Center at:
www.facebook.com/help/352402648173466
Next to your page’s Like button is a Call to Action button. Use this to attract Facebook fans to your website, to get them to download a report you offer in PDF format, to sign up for your newsletter, or any other technique that expands engagement and offers you an additional way to
connect with them.
Use the analytics offered on your Business Page to study which types of information you offer yields the highest levels of views and response. Pay attention to the days of the week and the hours during the day when your posts seem to draw the greatest attention. Be sure you are always offering a quality comment at these times, but also consider scheduling some of your information to post at off-peak times when competition for the Facebook user’s attention will be
lower and your items will be more noticeable.
Photos significantly increase engagement.
Facebook affords you a distinctive strategy for reaching your audience. While Google Ad-Words and organic optimization techniques connect you with web users based on their intent, Facebook connects you with Facebook users based on their interests and demonstrated past patterns.
“Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected.” Mark Zuckerberg MORE ON
The NGH Convention Teleseminar Series is on Holiday Hiatus during the
Soul Entrainment Karen Paolino Correio http://budurl.com/paolino2015 Everything You Need To Know To Create Successful Sessions & Programs for Results & Profit Tom Nicoli http://budurl.com/nicoli2015 Hypnotic Age Regression Cal Banyan http://budurl.com/banyan2015
Missing Pieces - Broken Hearts Michael Ellner and Janet Wagner http://budurl.com/ellner2015 Develop Your ESP with Hypnosis Ramona Garcia & Marlene Monnar http://budurl.com/garcia2015 Enhance The Power Of Intuition With Hypnosis Carol Denicker http://budurl.com/denicker2015
Learn about Becoming a Specialized Bariatric Hypnotist Rosemarie Schulman and Marian Kilkenny http://budurl.com/schulman2015 Smoking Cessation Jacob Bimblich http://budurl.com/bimblich2015
Laura Boynton King 6 Keys To Winning Sports Performance http://budurl.com/king2015 Jungian Typology To Increase Client Success David Prudhomme and Ruth Schneider http://budurl.com/prudhomme2015 A Discussion on NLP Training William Horton http://budurl.com/horton2015 Pain Management Ron Eslinger http://budurl.com/eslinger2015 Past Life Regression Intro David Quigley http://budurl.com/quigley2015 Learn About Becoming A HypnoCoach Lisa Halpin http://budurl.com/halpin2015 Ultimate Stage Hypnosis Jerry Valley, Tommy Vee & Michael DeSchalit http://budurl.com/valley2015 Building Your Hypnosis Practice For Success Debi Livingston-Boushey http://budurl.com/livingston2015
Enjoy these Great 2015 Teleseminars Via Replay
Don’t leave opportunities on the table . Experience each of these teleseminars as a replay.