National Conference

KCTBUSINESS SCHOOL

National Conference on Innovative Growth Strategies for Competitive Advantage in ManufacturingIndustry

March 2-3, 2012

CALL FOR PAPERS

KCT Business SchoolKumaraguru College of TechnologyCoimbatore – 641 049

India is one of the fastest growing economies in the world, and is seeing a steady growth based on strong management fundamentals. In this context, the success story of Indian business begins with a differentiation that continuously helps to gain competitive advantage. The experience of all globally successful companies underscores the fact that success depends on consistent innovation, so as to stay ahead of competition. Businesses can innovate on several fronts–in manufacturing–processes, technologies and management principles. Innovationis not a one-time exercise; it involves continuous efforts in re-inventing the firm’s products, services and processes in the light of market and technology developments.

As India seeks to maintain in its growth over the long term in manufacturing, Indian companies need to focus on developing capabilities in ‘innovation’. In this context, the companies need to address key questions such as

• What are the various management challenges in the Indian manufacturing sector, and how have companies addressed these challenges?• What is management innovation in the context of manufacturing?• What are the key success factors for successful innovation in manufacturing?• What are successful management practices in manufacturing industry?

This conference seeks to address these questions through the exchange of knowledge and experience from industry and academic professionals. Original papers are invited in the following tracks and themes

HR in Manufacturing Marketing in Manufacturing

Organisations as learning systems Brand metrics

Organisational change Innovative marketing communications

Employee Engagement Product planning and Innovation

Knowledge Management Green Products and Technologies

Organisational transformation Responsible Consumers

High performance employees Market Intelligence

Performance management and compensation Relationship marketing

HR outsourcing Service strategies in manufacturing

Unions and Employee relations Investment in rural markets

Strategic workforce solutions

Finance and Accounting in Manufacturing Operations in Manufacturing Capital Market Lean manufacturing

Venture Capital Six sigma

Leasing and Hire purchasing Total Quality management

Financial Modelling and Asset pricing Kaizen and 5's

Risk Management Total Preventive Maintenance

Activity Based Costing Enterprise Resource Planning

Target Costing Material Requirement Planning & Inventory

Standard costing and Budgetary control Value Engineering

Micro- finance Supply Chain Management

Business Models for MSMEs Innovation and Technology Management

CALL FOR PAPERS/ CASES

Academicians, Practitioners and Research scholars are invited to submit original papers on the

above themes. Selected papers will be published as a chapter in the EDITED BOOK titled

“Innovative Growth Strategies for Competitive Advantage in Manufacturing Industry”by a leading

publisher with ISBN. The book will be released on the first day of the conference.

One paper in each track shall be given the BEST PAPER AWARD

SUBMISSION GUIDELINES

1. Extended abstract of up to 400 words including introduction, significance, objectives,

and methodology has to be mailed to [email protected]

2. Cover page should show the conference track, title of the manuscript, the author’s name,

affiliation, and full address with e-mail ID.

3. Papers submitted for the conference should be in English in Times New Roman,

font size 12 and typed in 1.5 line space only on one side of the paper with a

1" margin on both sides.

4. The abstracts will be reviewed by the Advisory board.

5. For Full-paper (Max 2000 words) the necessary guidelines and format will be intimated

to the authors whose extended abstracts are selected.

6. All the correspondence shall be with the first author, in case of joint submission.

Registration

• The authors of the accepted papers will be issued certificates only if the conference

registration fee is paid.

• In case of multiple authors, all authors should register separately

• Paper presented in Absentia: Contributors who will not be able to come to the conference

can present the paper in absentia. They will get a certificate and also if their article is

selected it will be published as a Chapter in the edited book. A processing fee of Rs.500

will have to be paid for each paper presented in absentia, apart from the conference

registration/ publication fee

Registration Fee

Details Fee

Conference Registration Fee Rs.750

Chapter Publication Fee Rs.1000

For the selected papers to be published, conference registration fee and chapter publication

fee should be paid on or before January 15, 2012

Registration Fee should be sent as a Demand draft in favor of Kumaraguru College of Technology

payable at Coimbatore

Important Dates

Submission of Extended Abstract (400 words) November 16, 2011

Intimation of selected Extended Abstracts and Request for Full papers November 25, 2011

Submission of Full-Paper along with Conference Registration December 30, 2011

Intimation of Selected papers for publication January 5, 2012

Payment of Conference and publication fees January 15, 2012

Release of Edited Book March 2, 2012

Conference March 2,3 2012

Conference Steering Committee

Dr. Vijila Kennedy – Conference Director

Dr. V.R. Nedunchezhian – Conference Chairman

Dr. Mary Cherian – Marketing Track Administrator

Dr. M. Kirupa Priyadarsini – HR Track Administrator

Mr. R. Vinayagasundaram – Operations Track Administrator

Mr .A. Senthilkumar – Finance Track Administrator

KCT Business School Kumaraguru College of Technology, Coimbatore - 49 Tel : +91 422 266 1360/1362 | Mobile : 98651 17177 Email : [email protected] | Web : www.kctbs.ac.in Follow us on

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KCTBUSINESS SCHOOL