Presentazione di PowerPoint
#NATIDIGITALIA survey about children, parents,(digital)books for
childhood
Survey 2014Story-telling and story-selling. Digital kids between
transmedia experiences and market trends Bologna Childrens Book
Fair - 26 March 2014, 10.30 12.30 a.m., Centro servizi D, Sala
Suite
Promoted by:In collaboration with:Partners
The SurveyUpdate and analysis of the 2013 survey The survey was
distributed on line, in January and February 2014, and promoted
through:
NewslettersFacebook pages, TwitterWeb sites, blogPress The
survey was addressed to:
ParentsLibrarians
By February 28th:910 answers collected696 answers analyzed
(excluded answers from librarians).
1) Parents attitude towards new technologies and reading, with
particular regard to parents of pre-school aged kids (53.35% of the
answers) and of those attending primary school (34.6%) 2) The
inclination to let kids use new devices (ereaders, tablets,
smartphones) for extra study purposes; the benefits and the issues
according to parents 3) The relationship between reading printed
and digital books, the sources of information, the sales channels
of printed and digital books
4) Where and when kids and parents read together printed and
digital booksThe aim of the survey was the analysis of:Aim of the
Survey
69689%11%55%: 31 - 40 years oldAverage age: 39 years45%
graduated40% >400 books at home1 kid: 46%2 kids: 43%The survey
was distributed in February and March 2014 through an online
questionnaire. The profile of the respondants is not representative
of the attitudes of average Italian parents, but just of the most
innovative part. Respondants Profile
Smartphone77%Tablet57%Pc (at home)88%Ereader22%
2014
34.6%used children digital books2013*
30.3% used children digital books * Survey #NATIDIGITALITrends
in Digital Reading of Children Books Almost +5% the parents
inclination to let kids read digital books: mostly apps, and
ebooksFormats usually used by kids for reading:
Grade(Range 1-5)App4.11eBook2.25Online1.35
* Digital books: app, stories read on e-reader, tablet,
smartphone72.6% reads everyday printed books16.1% reads everyday
andat least once a week digital books*By kids age:Everyday: 79%
(0-2 years old)83% (3-5 years old)71% (6-11 years old)38% (12-14
years old)
Everyday and at least once a week: 56% (0-2 years old)51% (3-5
years old)81% (6-11 years old)88% (12-14 years old)
Printed and Digital Books Reading
What do You Use for Digital
Reading?TableteReaderSmartphoneComputer73%22%17%14%Value s in %
Where and How do You Read?Values in %Question 11: In which
situation does your kid usually read print ed books? Question 25:
In which situation does your kid usually read digital books? *
Digital books: app, stories read on e-reader, tablet,
smartphoneOccasions for reading printed books (and their
benefits)Occasions for using digital devices (and their benefits)
>Question 20 You think that digital reading for children*
Digital books: ebook, app, other online formatsValues in %Reading
Digital Books* A printed book is magic, tactile experience,
encourages concentrationA digital book is handy, engaging, helps
learning and independence>
A Digital Book* ShouldValues in % (max 4 answers)Question 26
According to you a digital book should* Digital books: ebook, app,
other online formatsDigital books shouldThe editorial
valueTechnologicaland multimedia value
>>
My Kid doesnt Read Digital Books BecauseQuestion 19 My kid
doesnt read digital books because?There are few digital
books.He/she is too young.We do other things with the iPad. We dont
read.He/she is too young. We read printed books together.He/she is
too young and destroys it (the tablet).He/she is too young to
appreciate printed and digital books as well.He/she is too young.
The tactile experience is too important.Its some distraction.
Why dont You Read Digital?Question 19 My kid doesnt read digital
books because.* Digital books: e-book, app, other online formatsThe
lack of occasions, no ownershipNo digital reading as a matter of
principle Values in %
Reading Digital Books CanQuestion 20 You think that reading
digital books canLose the pleasure of touching.Encourage the habit
of staying too long in front of a screen.It can createproblems to
sight.Its related to games.The tech side prevails.Its a different
way to read, but As important and beautiful.I cant see
substantialDifferences.Printed or digital is the same. What matters
is the story.We dont think aboutIt.
Which Digital Books? Titles and CharactersQuestion 28 Suggest an
example of a quality digital book
Question 13: Which sources do you mostly use to get a a printed
book to read? Question 30 Which sources do you mostly use to get a
digital book to read? * Digital books: app, stories read on
e-reader, tablet, smartphone
Values in %How do I Get Information?Looking for printed books to
read, I mostly use:Looking for digital books to read, I mostly
use:
Question 33: How much do these aspects influence you when you
purchase a digital book for children?* Digital books: ebook, app,
other online formats Average grade valuesWhen purchasing digital
books Im influenced by What Influences Your Purchase of Digital
Books* ?
75%
(8.00-17.99)Printed booksApps59%
(1.00-4.99)23%: free38%:1-2.99 eBooks53%
(1.00-4.99)10%: free32%:3-4.99 What Price?Values in%Question 15
How much are you willing to pay for a printed book?, Question 34
How much are you willing to pay for a digital book? Question 55 How
much are you willing to pay for a childrens app.
61%
Sometimes + OftenPrinted booksReading in Another
Language?Digital books*55%
Sometimes + OftenValues in %Question 17: Have you ever purchased
printed books in a foreign language?, Question 34: Have you ever
purchased digital books in a foreign language?.* Digital books:
ebook, app, other online formats
Thank you!
**