Natalie Henley

The Essential

Business Roadmap to

Social Media and

Mobile –

Marketing your App to

get DownloadsNatalie Henley,

Director of Marketing –Findability Group

“Natural Horsemanship”

22,000 Searches

Each Month

Natural Horsemanship

“Horse Training”

167,000 Searches

Each Month

Become Findable Under the Right Keywords

Keyword Phrases

Findability in the Buying Cycle

App for Android Shopping

App Information

Fun App for Android Purchasing

Know How Your Prospects Search…

Source: ClickZ 2009

52.9% Search 3+ Keywords

Findability Keyword Discovery

Process

Don’t Guess!

Always Use a Keyword Tool

Keyword

Free Android Apps downloads

Competition

High

Local Monthly Searches

5,400

The Power of Social Media

Social Media users with cell phones are twice as likely to have apps on their phones then typically cell phone owners.

How Apps Get Found

Pew Internet & American Life Project, Nielson App Playbook,

December 2009

83% of Downloads are a results of a

search or a referral from your network

Connecting With Search

Biggest Misconception

Android Market

Android Market

iTunes App Store

Social Media

Element # 1: Title

“Brand X Presents XNameApp – an

awesome game for all ages”

“XNameApp one of the top, Fun Android

Apps of 2012”

“Fun Android Apps for all ages, including

XNameApp”

Keyword: Fun Android Apps

We know that you want fun

android apps that are easy to

use, but more importantly

that work well on your

android phone…

Element # 2: Evenly in the Text

““

To Download XnameApp –

click here

You can download our fun,

android app – XnameApp

Element # 3: Links – To your Site!

Silverson Mixers

Top Performing Keyword: “Industrial High Shear Mixers”

YouTubeKeyword: Industrial High Shear Mixers

Fourth Position!

Results

YouTubeKeyword: Industrial High Shear Mixers

Martin Faith, Owner of a

Small Stained Glass

Company

Top Performing Keyword: “Stained Glass Denver”

LinkedInKeyword: Stained Glass Windows Denver

TIP: Select the “other”

category when

selecting the industry

associated with your

website.

This will allow you to

re-name the website

URL with your

keywords

Fifth Position!

Results

Golden Rule:

You Must Have a

Personality!

Skittles v M&Ms

Action Plan

1.Find your Keywords

-Don’t Guess Use a Keyword Tool

2. Optimize your Social Media, Mobile Stores &

Webpages with Downloads with a Keyword

3. Have Fun with it – Show some Personality

4. Setup Hootsuite.com to save time

5. Measure success through Google Analytics

Thank you for attending!

Email me at:[email protected]

Call me with questions at:888-588-9326

Follow me on Twitter at: www.twitter.com/Marketing_Nat