Social v/s Traditional NASSCOM MarTech Confluence 2015
NASSCOM MarTech Confluence 2015, Short Keynote: Social vs Traditional, Speaker Sameer Nair
Jan 07, 2017
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Social v/s Traditional
NASSCOM MarTech Confluence 2015
It is not either/or.It’s both.
1.25 b
800 m
350 m
Overlapping Experiences
160 m
150 m
Total Population
Mobile Users
TV Viewers
Internet Users
Smart Device Internet Users
Online Video Viewers
# Individuals
Source: India Census/FICCI-KPMG/Comscore/Industry Data
160 m
Radio Listeners
900 m
170 m
Social Media Users
100 m
Cumulative Readership of Top
15 Newspapers
1.25 b
800 m
900 m
350 m
170 m
150 m
160 m
160 m
100 m
The Key
1. Brand
2. Acquisition Cost per Customer
Much is made of the new digital world
Apparently all the rules of customer
engagement have changed
We have to unlearn everything we know
and create new marketing philosophiesand toolsI thought I’d test this hypothesis
By taking some golden rules of marketing, advertising, sales, products and customers…
to see whether they still apply…
Media vehicles change…
What matters is the MESSAGE
“Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.”
Zig Ziglar
“The customer is not a moron, she is your wife.”
David Ogilvy
“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.”
Scott Cook
“Profit in business comes from repeat customers, customers that boast about your project or service, and that brings friends with them.”
John Wanamaker
“Making promises and keeping them is a great way to build a brand.”
Seth Godin
“The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it's an ad.”
Howard Luck Gossage
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
Leo Burnett
“We are so busy measuring public opinion that we forget we can mold it.”
Bill Bernbach
Search, share, brag, chat, compare, like, learn, dislike, save, store, grow, build, buy, trade…These words best describe humanity –from hunter-gatherers to farmers to
civilization – for the last 100,000 years!
Search, share, brag, chat, compare, like, learn, dislike, save, store, grow, build, buy, trade…These words best describe humanity –from hunter-gatherers to farmers to
civilization – for the last 100,000 years!
And these are the most commonly used terms in new media
I find that fascinating.
“For every action, there is an equal and opposite reaction
plus a social media overreaction”
Thank you
Newton’s Fourth Law
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