Nashville Beacons and Beer Event - Thursday, October 23, 2014

Enterprise Bluetooth Low Energy Hardware, Software & Management

PROXIMITY= nearness in location, time and relationship.

This tech isn’t about location… It is about

CONTEXTanalyzing

ENGAGEMENTand enabling

when the conditions are just right.

A VERY BIG DEALBeacons are about to become

http://www.bluetooth.com/Pages/Bluetooth-Smart.aspx

How big?

cnet.com

BIGGER THAN THE INTERNET ITSELF

THE NEXT WAVE OF THE ‘NET

Beacons are

WHAT’S A BEACON?

So…

Tiny wireless radios that connect places and things to mobile apps, adding context of location, time and a user’s relationship to them.

200’+

10’

50’

MORE THAN HARDWARE

But it is

Management Secure Beacon Management, Location Configuration & Battery Administration

Hardware FCC, Bluetooth, iBeacon and other certifications for legal deployment

Apps Proximity aware enabled mobile applications

Deployment Software development tools for quick

configuration of hardware

Logs & Analytics Contextual comparisonsand Big Data Analytics

ROOM FULL OF PEOPLE WHO

WANT TO HELP

Luckily you are in a

Sell more stuff.

Like WAY more stuff.

Enhance the entertainment experience.

Educate.

HARDWARECertifications

Also known as Bluetooth LE (Low Energy), iBeacon, BLE and Bluetooth 4

http://www.bluetooth.com/Pages/Bluetooth-Smart.aspx

iOS only license designed to meet Apple performance standards. [ not all beacons use iBeacon standards ]

https://developer.apple.com/ibeacon/

Beacons Beacons don't track

anything. They just send out little signals that your phone can understand.

Think of them as tiny lighthouses.

Gateways Most often mobile

devices, gateways “listen” for specific beacon

signals, then interpret and react based on

software instructions.

“Leashes” Technically not beacons,

but using paired Bluetooth 4, they “listen” for signal interruption. If that signal link is broken, the gateway is notified.

DEPLOYMENTKey to optimizing performance.

Signal strength increases as a device moves closer to a beacon, and proximity measurements become more accurate.

Signal strength is diminished with distance and proximity measurement estimates become less accurate.

Physical objects and materials can block signals, reducing the received signal strength.

Human bodies can also block signals.

Optimum placement is important, especially in multi-beacon environments.

MANAGEMENTEven more important in large deployments.

Secure Beacon Management, Location Configuration & Battery Administration…

…are important considerations, especially in larger, enterprise deployments.

The data you collect from beacon interactions can help provide valuable foot traffic for analysis.

More than just visitors. Learn about dwell times and velocity.

RETAILSee who’s visiting and what they find interesting.

Incentivize them to take a closer look, buy more, come back again.

Yes. You can push coupons.

BUT THERE IS SO MUCH MORE

INDOOR NAVIGATION

Also known as “wayfinding”

TOURSSelf-guided, media-rich tours on visitors’ own equipment.

Multiple “tracks” that allow visitors to move at their own pace.

EVENTSAnalyze, then influence traffic patterns with alerts and

incentives when a large crowd gathers. Broadcast private links to attendees with special VIP privileges.

VISITOR ENGAGEMENTProvide simple alerts based on proximity, traffic, time.

FACILITIES MANAGEMENT

Better coordinate people and the spaces where they interact.

ASSET TRACKING & MANAGEMENTKnow where your equipment is, in relation to where you are now.

WORKFLOW OPTIMIZATION

Reduce costs and provide better service.

TRAFFIC ANALYSIS

Employees, visitors, customers, and equipment.

SECURITYIdentity Verification, Vendor Access & Tracking, and Entry Authorization.

Enterprise Bluetooth Low Energy Hardware, Software & Management