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Nasdaq Japan 1 Case 1-2 NASDAQ Japan
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Nasdaq Japan 1 Case 1-2 NASDAQ Japan. Nasdaq Japan2 The Players l NASDAQ l Softbank Corporation l Osaka Stock Exchange (OSE) l Three limited partners.

Dec 20, 2015

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Page 1: Nasdaq Japan 1 Case 1-2 NASDAQ Japan. Nasdaq Japan2 The Players l NASDAQ l Softbank Corporation l Osaka Stock Exchange (OSE) l Three limited partners.

Nasdaq Japan 1

Case 1-2NASDAQ Japan

Page 2: Nasdaq Japan 1 Case 1-2 NASDAQ Japan. Nasdaq Japan2 The Players l NASDAQ l Softbank Corporation l Osaka Stock Exchange (OSE) l Three limited partners.

Nasdaq Japan 2

The Players

NASDAQ Softbank Corporation Osaka Stock Exchange (OSE) Three limited partners 10 strategic investors Indigo Markets

Page 3: Nasdaq Japan 1 Case 1-2 NASDAQ Japan. Nasdaq Japan2 The Players l NASDAQ l Softbank Corporation l Osaka Stock Exchange (OSE) l Three limited partners.

Nasdaq Japan 3

The Business Goal

Japanese stock market planned to become the link to allow 24-hour trading in combination with NASDAQs around the world

Global standards to be applied Do the benefits outweigh the costs?

Page 4: Nasdaq Japan 1 Case 1-2 NASDAQ Japan. Nasdaq Japan2 The Players l NASDAQ l Softbank Corporation l Osaka Stock Exchange (OSE) l Three limited partners.

Nasdaq Japan 4

The Plan

To shift the financial assets of Japanese investors from safe low growth categories (80% is in cash, savings, insurance) to more high risk and high growth equity markets (currently only 5%).

An efficient, transparent global market would enable Japanese investors to move more of their personal wealth outside the country– much riskier

Page 5: Nasdaq Japan 1 Case 1-2 NASDAQ Japan. Nasdaq Japan2 The Players l NASDAQ l Softbank Corporation l Osaka Stock Exchange (OSE) l Three limited partners.

Nasdaq Japan 5

The Environment

Existing Japanese stock exchanges use an Auction securities model that does not perform efficiently enough to network with other country’s stock exchange systems.

A hybrid market model is proposed to ease the change

Page 6: Nasdaq Japan 1 Case 1-2 NASDAQ Japan. Nasdaq Japan2 The Players l NASDAQ l Softbank Corporation l Osaka Stock Exchange (OSE) l Three limited partners.

Nasdaq Japan 6

The Issues

What kind of market is this? What role does culture play? How should the business be structured? Technology: build or buy? Support systems: own, rent, outsource? Can the US model work in Japan?

Page 7: Nasdaq Japan 1 Case 1-2 NASDAQ Japan. Nasdaq Japan2 The Players l NASDAQ l Softbank Corporation l Osaka Stock Exchange (OSE) l Three limited partners.

Nasdaq Japan 7

Basic Market Model

Buyer SellerBuyer Seller

Market

Intermediation services arise

as needed; fees arise from

services

Page 8: Nasdaq Japan 1 Case 1-2 NASDAQ Japan. Nasdaq Japan2 The Players l NASDAQ l Softbank Corporation l Osaka Stock Exchange (OSE) l Three limited partners.

Nasdaq Japan 8

Auction Market Model

Buyer Seller

Market conducts auction

Fees arise from auction services

Can be completely automated

Page 9: Nasdaq Japan 1 Case 1-2 NASDAQ Japan. Nasdaq Japan2 The Players l NASDAQ l Softbank Corporation l Osaka Stock Exchange (OSE) l Three limited partners.

Nasdaq Japan 9

NASDAQ US Model

Entrepre-neurship

ListingMarket-Making

Clearing/Settling

Fin’lMgmt

NASDAQ

Issuers

Issuer SupportService

Providers

Investors

Investor SupportService

Providers

Market Makers

Regu-lators

SettlementAgents

Page 10: Nasdaq Japan 1 Case 1-2 NASDAQ Japan. Nasdaq Japan2 The Players l NASDAQ l Softbank Corporation l Osaka Stock Exchange (OSE) l Three limited partners.

Nasdaq Japan 10

Hybrid Market Model

Buyer Seller

Market maker buys and sells as principal

Profit is made on difference

between buy and sell prices; fees

may also be earned for

services

Page 11: Nasdaq Japan 1 Case 1-2 NASDAQ Japan. Nasdaq Japan2 The Players l NASDAQ l Softbank Corporation l Osaka Stock Exchange (OSE) l Three limited partners.

Nasdaq Japan 11

A Bit of Chronology

June 1999-JV signed between NASDAQ and Softbank Corp

October 1999- NASDAQ Japan Club April 2000-Agreement signed with OSE June 19, 2000-Initial launch of NJI June 19, 2001-Beta version of hybrid model

running on NJ servers

Page 12: Nasdaq Japan 1 Case 1-2 NASDAQ Japan. Nasdaq Japan2 The Players l NASDAQ l Softbank Corporation l Osaka Stock Exchange (OSE) l Three limited partners.

Nasdaq Japan 12

A New Market Model

Improvements in Phase 2 over Phase 1 Change of Market Model

Indigo market Network

Implementation of ATM (Asynchronous Transfer Mode) in addition to TCP/IP (Real time)

Page 13: Nasdaq Japan 1 Case 1-2 NASDAQ Japan. Nasdaq Japan2 The Players l NASDAQ l Softbank Corporation l Osaka Stock Exchange (OSE) l Three limited partners.

Nasdaq Japan 13

Technology Architecture

Network

Data Center

Trading Engine

RegulatorySystem

J-Net

DisclosureClearanceSettlement

Market Data

Website Corporate

Member Firm

Page 14: Nasdaq Japan 1 Case 1-2 NASDAQ Japan. Nasdaq Japan2 The Players l NASDAQ l Softbank Corporation l Osaka Stock Exchange (OSE) l Three limited partners.

Nasdaq Japan 14

Technology Changes

Changes in Phase 2 from Phase 1 Data center

Moved from Osaka to Tokyo Managed by NJI (was managed by OSE)

Trading Engine & Regulatory Systems Operated by NJI (was operated by OSE)

Networks Managed by NJI (was managed by OSE)

Page 15: Nasdaq Japan 1 Case 1-2 NASDAQ Japan. Nasdaq Japan2 The Players l NASDAQ l Softbank Corporation l Osaka Stock Exchange (OSE) l Three limited partners.

Nasdaq Japan 15

Analysis-1 NASDAQ and NJI tried create a market that

would totally transform the Japanese way of thinking.

Because they wanted to do this quickly they worked with established Japanese Corporations

For example Softbank and OSE. Most other corporations acted as limited

partners or strategic investors.

Page 16: Nasdaq Japan 1 Case 1-2 NASDAQ Japan. Nasdaq Japan2 The Players l NASDAQ l Softbank Corporation l Osaka Stock Exchange (OSE) l Three limited partners.

Nasdaq Japan 16

Analysis-2

The end result was an extremely complicated entity and this complexity could have contributed to their demise.

Another issue was the decline in the economy in both Japan and the U.S. that started in early 2001

The company is running out of cash

Page 17: Nasdaq Japan 1 Case 1-2 NASDAQ Japan. Nasdaq Japan2 The Players l NASDAQ l Softbank Corporation l Osaka Stock Exchange (OSE) l Three limited partners.

Nasdaq Japan 17

Question 1

How did market structure and relationships change with the introduction of the NASDAQ Japan Market in June 2000?

Page 18: Nasdaq Japan 1 Case 1-2 NASDAQ Japan. Nasdaq Japan2 The Players l NASDAQ l Softbank Corporation l Osaka Stock Exchange (OSE) l Three limited partners.

Nasdaq Japan 18

Question 2

What impact will the launch of the NJM hybrid market model have on market structure and relationships in Japan?

Page 19: Nasdaq Japan 1 Case 1-2 NASDAQ Japan. Nasdaq Japan2 The Players l NASDAQ l Softbank Corporation l Osaka Stock Exchange (OSE) l Three limited partners.

Nasdaq Japan 19

Question 3

What are the strengths and weaknesses of the approach that has been taken to building a global securities market? Would you have done anything differently?

Page 20: Nasdaq Japan 1 Case 1-2 NASDAQ Japan. Nasdaq Japan2 The Players l NASDAQ l Softbank Corporation l Osaka Stock Exchange (OSE) l Three limited partners.

Nasdaq Japan 20

Question 4

What challenges do NASDAQ Japan executives face in the summer of 2001? What advice would you give?

Page 21: Nasdaq Japan 1 Case 1-2 NASDAQ Japan. Nasdaq Japan2 The Players l NASDAQ l Softbank Corporation l Osaka Stock Exchange (OSE) l Three limited partners.

Nasdaq Japan 21

Prescription

The goals of NJI were too aggressive for the conservative Japanese market; technology might not be so portable after all.

Plan to introduce the Phase II model gradually over a period of time instead of having to compromise with two tiered system

Raise awareness of technology.

Page 22: Nasdaq Japan 1 Case 1-2 NASDAQ Japan. Nasdaq Japan2 The Players l NASDAQ l Softbank Corporation l Osaka Stock Exchange (OSE) l Three limited partners.

Nasdaq Japan 22

Outcome

Announced end of joint venture August 16, 2002.

Alliance ended on October 15, 2002. NASDAQ wrote off 20 million dollars. Lost

money for two years and U.S. exchange did not predict that would change.

Softbank had to add 1.7 billion dollars to its growing list of failed investments