NASC Playbook - Summer 2013

July 2013

Your Resource for the Sports Event Industry

Inside this issue:

Beth’s Top Ten Tips for Responding to the NASC Symposium RFP National Association of Sports Commissions annual symposium celebrates record growth in 2013 Sports Tourism: A State of the Industry Report NASC helps members prepare for the NCAA Championship Bid Process

NASC is pleased to offer the FREE NASC Shipping Program, managed by

PartnerShip®. This FREE member benefi t provides signifi cant savings on every shipment. These savings go straight to your bottom line to help your business operate more profi tably. There is NO COST to enroll and NO MINIMUM SHIPPING requirements to meet –

only terrifi c savings!

PartnerShip.com/09NASC

enroll online today at

29077 Clemens Rd. • Cleveland, OH 44145 • 800-599-2902 • [email protected]

*Includes a bonus 5% online processing discount. Full details available at www.PartnerShip.com/09NASC/FedExdiscounts.

TRADESHOWGet a discounted quote at TradeshowSelect.com/Quote

LTL FREIGHT

70%on shipments over 200 lbs.

Save at least

SMALL PACKAGE

27%*

on select FedEx® services

Save up to

TABLE OF CONTENTS

Industry Trends ..................................................4

Beth’s Top Ten Tips for Responding to the NASC Symposium RFP .................................................5

NASC annual Symposium celebrates record growth in 2013 ............................................. 6-8

Sports Tourism: A State of the Industry Report ...............................................................9

How the Flying Pig Marathon Kept Participants Safe without Instilling Fear ..... 10-12

NASC helps members prepare for the NCAA Championship Bid Process .................................13

NASC unveils new capabilities for Economic Impact Calculator ........................................................14

National Headquarters9916 Carver Road, Suite 100Cincinnati, OH 45242

Telephone/Fax(513) 281-3888/(513) 281-1765

Websiteswww.SportsCommissions.orgwww.NASCsymposium.com

StaffDon Schumacher, CSEE, Executive DirectorLori Gamble, Associate Executive DirectorBeth Hecquet, CMP, CMM, Director of Meetings & EventsElizabeth Chaney, Director of Membership & MarketingMeagan McCalla, Member Services Coordinator

Board of DirectorsOfficersTerry Hasseltine, CSEE, Executive Director, Maryland Office of Sports, Chair Kevin Smith, CSEE, Director, St. Petersburg/Clearwater Sports, Vice Chair/Chair ElectGreg Ayers, CSEE, President & CEO, Discover Kalamazoo, TreasurerRalph Morton, CSEE, Executive Director, Seattle Sports Commission, SecretaryGary Alexander, SR Vice President and COO, Nashville Sports Council, Immediate Past Chair

DirectorsMike Anderson, CSEE, Director of Sports, Visit CharlotteJohn David, Chief Operating Officers, USA BMXJim Dietz, CSEE, Director of Sports, Columbus Indiana Visitors CenterTammy Dunn, CSEE, Sports Marketing Manager, Snohomish County Sports CommissionGreg Fante, CSEE, Director of Sports Development, Louisville Sports CommissionKindra Fry, CSEE, SMP, Vice President of Sales and Marketing Bryan-College Station CVBJohn Gibbons, CSEE, Executive Director, Rhode Island Sports CommissionMike Guswiler, President, West Michigan Sports CommissionRick Hatcher, CSEE, Director of Business Development, PSAEd Hruska, CSEE, Executive Director, Rochester Amateur Sports CommissionJeff Jarnecke, Associate Director of Championships and Alliances, NCAALou Mengsol, President, Innovations ConsultingMichael Price, CSEE, Executive Director, Greater Lansing Sports AuthorityJanis Schmees Burke, CSEE, Executive Director, Harris County - Houston Sports AuthorityHolly Shelton, CSEE, Manager of Sports Business Development, Oklahoma City CVBNancy Yawn, CSEE, CDME, Director, Round Rock CVB

Media & Public Relations AdvisersJackie Reau, Game Day Communications Betsy Ross, Game Day Communications

www.SportsCommissions.org

Annual Membership BenefitsThe NASC continues to develop benefits and services to make your organization more efficient and effective in the sports event industry each year including:

• OnlineDirectories• OnlineEventDatabase• NASCEconomicImpactTemplate• IndustryResearchandReports

• JobandInternshipBoard• ModelsandSamples• CSEEProgram• BestPracticesWebinars

• EventMarketplaceWebinars• MarketSegmentMeetings• SportsEventSymposium• ConsultingServices

Visit www.SportsCommissions.org for a complete list of benefits and services.

INDUSTRY TRENDSIwasfortunatetohavetheopportunitytoaddressthemembersofACES(AssociationofChiefExecutivesinSport)attheirrecentmeetinginMinneapolis.ItwasrequestedthatIcommentonRequestsforProposal(orRequestsforQualifications)asthey

applytothebiddingprocess.

ThefirstportionofmyremarkscoveredafewbasicsontheNASC:• Wearefocusedonwhathappensonbothsidesofthetable,andemphasizebestpracticesatourmeetings,webinars,etc.

• Itisgettingmoredifficulttoconvincesomecitiestoplacesomeemphasisontheathletesandcompetitionandnotjustroomnights

• ItcouldbeusefultohostawebinarforACESeventmanag-erstosharetheseissues

Thequestionwasthenasked:WhyfocusonRFPs?• Alltheusualreasons(accuratedescriptionofexactlywhatisrequiredofthehost)

• More“newbies”onthecitysideofthetable• Agrowingamountofresistancetotrainingoralackofdirection(salespersonstold“gosellsomething”withouttrainingintheindustryandareafacilitiesandcapabilities)

• Somenewbiesassumemeetingsomeonesomehowcountsasa“win”

• ThesefactorscanleadtotimewastedbyACESmembersateventmarketplaces

WhatdoestheNASCdoaboutthis?• Membermentoring,webinars,marketsegmentmeetingsandeducationalsessions…somemembersaretoldtheycannotattendeducationalconferences,makingthesituationworse

• MaximizationofthemarketplaceexperiencethroughtrainingbeforetheSymposium(ournewmembersurveysindicatesomedonotacceptanyassistancebeforethe

marketplace)• RecommendedtoACESthatRFPsbeusedasawaytoeliminatecities,muchlikearesumeforemploymentisused;thereisaneedtoeliminatethosewhodonot“getit”andfocusonpotentialpartners;withthegrowingnumberofmarketplacesmuchtimeisbeinglost…incomparison

4

toothers,theNASCcontinuestoeducateratherthanallowingthesituationtobecomemoreacute

CrucialissuestoaddressintheRFP• Venueneeds• Guarantees/bidfees• Incentives• Housing–allrequirementsplus,doyouhaveasupplierhandlingreservationsandwhoarethey?

• Rebates/staytoplay• Staffingtheevent…whichpartydoeswhat?• IsthereaneedforastandardizedRFPamongACESmembers?

• Trytoeliminatecandidatesonpageoneorinthefirsttwominutesofthemeeting

Thegoal?Greatevents!

Thesecommentswerefollowedbyanopendiscussion.Itisunderstoodmostoftheseissuesarehandledbytheeventmanager,andthisaudiencewasmadeupofCEOs.Mysuggestionwastoholdadialoguewiththeeventman-agerandgetafeelingfortheneedforchange.

Iwasaskedatonepointifitwaswisetoallowpeoplenewtotheindustrytohaveappointmenttimebeforetheyunderstandtheindustry.Ididindicatewearesurprisedbythenumberofnewmemberswhodonotacceptmentor-ing,donotattendwebinars,misstheorientationmeeting,andskipthenewmemberreception.

Ialsoindicatedthattheotherconferencesintheindustryarefor-profit,andthisisnotamatterforconcernatthosegatherings.

Theseareissuesthat,forsome,aredefyingresolution.Iblametoomuchemphasisonroomnights,notenoughhomework,andagenerallackofappreciationfortrain-ingonthepartofsomeinleadershiprolesindestinationmanagement.

Staytunedformore.Thismaybeanon-goingdialogue.

Haveawonderfulsummereventseason,Don

www.SportsCommissions.org5

Withtherecentreleaseofthe2016&2017NASC Sports Event SymposiumRequestforProposal(RFP),Ithoughtitwouldbetimelytoshareafewtipsforresponding

toanRFP.TheinsightandadvicegivenherecanapplytoalmostanyRFP.Althoughsomemayseemlikecommonsense,Iamoftensurprisedhoweasilysomeofthiscanbeoverlooked.

•Read the RFP In Its Entirety, First–Moreoftenthannot,weonlyreadthefirstpartoftheinstructionsofataskbeforewebegin(IamguiltyofthismoreoftenthanI’dliketoadmit).TakethetimetofullyreadtheRFPandanyattachments,formsorworksheetsincludedbeforeyoubegintotackleputtingthebidtogether.Andmakesureanyonethatisassistingyouinthesubmissionofthebiddoesthesamething.

•Decide if Responding is Best for Your Organiza-tion–OurRFPmaynotbeagoodfitforyourcity,andthatisokay.Thebestconferences,meetings,sportingevents,specialevents,etc.arethosethataren’tforced;theyareanaturalfit.Don’ttrytofittheroundpegintothesquarehole.

• Follow the Directions–Please,please,pleasefollow thedirections.Theyarethereforareason.IfitsaystopreparethebidintheexactorderthatitislaidoutintheRFP,doit.Ifitsays,tocompletetheforminitsentirety,doit.Justdoit!

•Have at Least Two People Review the Bid–Afterawhile,yourbrainwillseewhatyouwantittosee,andnotwhatisactuallyonthepage.Makesureyouhavetwopeoplereviewthebid–andIrecommendoneofthembeoutsideyourorganization.

•Don’t Wait Until the Last Minute–Trustme,wecantell.Plus,youneverknowwhatcoulddelaythe

successfulgatheringofinformationrequiredforthebid.TheSymposiumRFPrequiresinformationfrom

multipleindividuals.Youdon’twanttohear“Ijustcan’tgetyouthatinformationinthetimeyou

requested”andhavethatputtheendtoyourbid.

•Ask Questions–IfyouarenotsureaboutsomethingintheRFP,justask.Mostplannersaremorethanhappytoansweryourquestions(asleasttheyshouldbe).This

notonlymakesyourbidbetter,butitwillhopefullykeepusfromcomingbacktoyouwithquestionsorclarifications–whichneitherofuswants.

•Be Relevant–Don’taddfillertoyourbidjusttomakeitthicker,lookfancier,impressyourboss,etc.Itonlyfrustratesusaswetrytoweedthroughthepagestofindwhatweactuallyaskedtobeincludedinthebid.

• If Possible, Submit Early–ItalwaysimpressesmewhenIreceiveabidaweek,ormore,inadvanceoftheduedate.Itimmediatelygivesmetheimpressionthatyouwantmybusiness,youplannedaheadandyouwillmostlikelygivethesamecareandattentiontomyneedswhenassistingmeincoordinatingtheSymposium.

•Make it Personal–Gotheextramiletopersonalize thebid.Iamnottalkingaboutgifts,incentives,orjustputtingtherecipient’snameonthecoverpage.Addapersonalizedletter(s)ofsupportfromanotablepersonality(ies)fromyourcity,recordavideoonaflashdrivewithacustommessage,havedigitalsignagethroughoutyourcitydisplayingmessagesofsupport/

invitation,thentakepicturesofthisandplacethemthroughoutyourbid,etc.

• Follow the Directions–Thisoneisworthstatingtwice.

BethHecquet,CMP,CMMistheDirectorofMeetingsandEventsfortheNationalAssociationofSportsCommissions.BethhasbeenwiththeNationalAssociationofSportsCommissions(NASC)sinceJanuary2002.AstheDirectorofMeetingsandEvents,BethisresponsiblemanagingtheNASCSportsEventSymposium,CertifiedSportsEventExecutive(CSEE)program,MarketSegmentMeetings,RegionalWorkshopsandanyotherface-to-facemeetingsandeventshostedbytheNASC.PriortohertimewiththeNASC,BethwasaSportManagerwiththeAmateurAthleticUnion(AAU)responsibleforthemanagementofsevensportsaswellaseventmanagementattheannualAAUJuniorOlympicGames.BethalsospentsometimewiththeIndianaSportsCorporation(ISC)in2000andwasinvolvedwithplanningandoperationsforthe2000BigTenWomen’sBasketballChampionship,2000NCAAMen’sFinalFourandthe2000USOlympicTrials–Swimming.

Beth’s Top Ten Tips for Responding to the NASC Symposium RFP

6

HasseltinehasservedtheNASCinseveralcapacities:firsteverNGB/RightsHoldertoserveontheNASCBoardofDirectors(2003-04);electedtotheNASCBoardofDirectorsin2007intheactivemembercategoryandnowservesastheChairoftheNASCExecutiveCommittee.

JoiningHasseltineontheexecutivecommitteeis:GaryAlexander,NashvilleSportsCouncil,ImmediatePastChair,KevinSmith,CSEE,St.Petersburg/ClearwaterSportsCommission,ViceChair/ChairElect,GregAyers,CSEE,DiscoverKalamazoo,Treasurer,andRalphMorton,CSEESeattleSportsCommission,Secretary.

Newboardmemberswerealsoelectedandtheyinclude:JohnGibbons,CSEE,RhodeIslandSportsCommission,MichaelPrice,CSEE,GreaterLansingSportsAuthority,JanisSchmeesBurke,CSEE,HarrisCounty-HoustonSportsAuthorityandHollyShelton,CSEE,OklahomaCityConventionandVisitorsBureau.

Also,RickHatcher,CSEEjoinstheboardrepresentingAlliedRepresentativesandJeffJarnecke,NCAA,representingRightsHolderRepresentatives.

NASC recognizes Annual Award Winners for Outstanding AchievementNASCrecognized10membersfortheiroutstandinginitiativesinthesportseventsindustryoverthelast12months.

“Eachyear,theNationalAssociationofSportsCommissionsrecognizesitsmembersfortheiroutstandingservicetothesportseventindustryandcreativityindoingso,”saidMikeAnderson,DirectorofSports,VisitCharlotte,andNASCAwardsCommitteeChair.“OnbehalfoftheNASC,Iwanttocongratulateallofthe10honoredorganizationsfortheirindustryleadingefforts.”

TheNationalAssociationofSportsCommissions(NASC)sawarecordturnoutforitsannualSymposiumheldherefromApril22-252013,with772sportseventindustryprofessionalsattending,a20percentincreaseoverlastyear.Additionally,first-timeattendeesgrewby11percentto210individuals.

Highlightsfromtheannualmeetingincludedtheelectionofanewboardchair,TerryHasseltinefromtheMarylandOfficeofSports,industryawardsthatrecognized10membersforoutstandingachievementandthegraduationof17membersfromtheCertifiedSportsEventExecutive(CSEE)program.TheNASCmembershipalsocontributed$12,000toRunLouisvilleRunaspartoftheNASCSportsLegacyFundprogram.

“The2013NASCSportsEventSymposiumtookplaceinLouisvillewherenumerousrecordswereset,includingforhighestattendanceever,themosteventownersintheNASCSportsMarketplace,introductionoftheRapidRFPReviewsessions,whereeventownersmetwithseveralcitiesatthesametime,andmosteducationalsessionsoffered,”saidDonSchumacher,executivedirectoroftheNASC.“TheNASCreportedrecordmembershipandrevenues,withestimatedtotaldirectvisitorspendingfor2012ofabout$8.3billion.”

The2014NASCSymposiumwillbehostedinOklahomaCityfromMarch31-April3,2014.

Hasseltine named new board chair of NASC, six new board members elected

TerryHasseltine,CSEE,oftheMarylandOfficeofSports,waselectedboardchairoftheorganization.

HasseltineiscurrentlytheExecutiveDirectoroftheMarylandOfficeofSportsandwasappointedtothisrolein2008byGovernor

MartinO’Malley.Sincehisappointment,Hasseltinehasbeeninstrumentalinspearheadingvariousbid-developmentandevent-supportopportunitiesforthestaterelatedtotheseevents:2014ICFCanoeSlalomWorldChampionships–DeepCreek2014;2018/2022FIFAWorldCup™Bid;2010,2011and2014NCAAMen’sLacrosseNationalChampionships;WorldFootballChallengeandotherInternationalSoccerFriendlies;DewTour;2014-16CAAMen’sBasketballTournament,2013CONCACAFGoldCupandthe2011,GrandPrixofBaltimore;NeutralSiteCollegiateFootballGames;2014and2016Army-NavyGames.

National Association of Sports Commissions annual symposium celebrates record growth in 2013Terry Hasseltine elected new board chair of NASC

www.SportsCommissions.org7

Awardwinnersinclude:•Outstanding Marketing Campaign Under$200,000:LorainCountyVisitorsBureau $200,000andAbove:DetroitSports•Outstanding Locally Created Event Under$200,000:Bloomington-NormalAreaSports Commission $200,000andAbove:TuscaloosaTourismandSportsCommission

•Outstanding Online Presence Under$200,000:ButlerCountyVisitorsBureau $200,000andAbove:GreaterColumbusSportsCom-mission

•Convention and Visitor’s Bureau Member of the Year Under$200,000:Wausau/CentralWisconsin Convention&VisitorsBureau $200,000andAbove:OklahomaCityConvention&VisitorsBureau

• Sports Commission Member of the Year Under$200,000:AmesAreaSportsCommission $200,000andAbove:St.LouisSportsCommission

Seventeen graduate from the NASC’s Certified Sports Event Executive programDuringtheNASCSymposium,thelatestclassfromtheCertifiedSportsEventExecutive(CSEE)programgraduated.

TheCertifiedSportsEventExecutiveProgramisacer-tificationprogramopenonlytoNASCmembers.Sinceitsinception,theNASChasbeendedicatedtoraisingthestandardsofprofessionalismintheindustry.TheNASCStaffandProfessionalDevelopmentCommitteeassistpresentersinpreparingsessionsandcasestudiestoensurethattheneedsandconcernsofthesportseventindustryareaddressed.

Themostrecentgraduatingclassof17includes:• KarinAaron,VisitLoudoun• ArianaAndisKlein,USLacrosse• LindsayArellano,RockfordAreaConvention& VisitorsBureau• AnnaBarlowCumming,ForsythCountyChamber ofCommerce• JimDietz,ColumbusIndianaVisitorsCenter• JoshDill,VisitLubbockInc.• RoyEdmondson,TeamSanJose• KarenHubbs,JohnsonCityConvention& VisitorsBureau• CarolynLee,GWNDragonBoat• MonaMurphy,Flint-GeneseeRegionalConvention& VisitorsBureau• DavePatrone,KentuckyExpositionCenter/ InternationalConventionCenter• DavePlevich,GreaterMorgantownConvention& VisitorsBureau

SPOTLIGHT ON NASC AWARD WINNERSAtthisyear’sNASCSymposium,10memberswererecognizedfortheiroutstandinginitiativesinthesportseventsindustryoverthelast12months.Fromlargemarketstosmallmarkets,weaskedafewaward-winningmemberstoshareadviceonwhytheysubmittedentriesfortheirvariouscategories.

Detroit Sports Commission won the Outstanding Marketing Campaign ($200,000 and Above)“Ourprimaryreasonforsubmittinganentrywastoraiseawareness(bypublicizingtheaward)inthelocalcommunityoftheworkoftheDetroitSportsCommission,aswellassharingouruniquemarketingcampaignwithNASCmembers.Wealsoearnedasignificantnumberofmediaimpressionsgeneratedbyournewlycreatedmascot.”

-Dave Beachnau, CSEE, Executive Director, Detroit Sports Commission

St. Louis Sports Commission honored as the Sports Commission Member of the Year ($200,000 and Above)“Ourbiggestaccomplishmentforthisawardcategoryisthebreadthanddepthofourwork,andourorganizationalversatility.Eventsarecriticaltous–andwewereabletohostsomegreatonesinthelastyear.Butwealsoprideourselvesonbeinginnovators,nurturersandmostimportantly,leaders.Wetakeonthoserolesthroughourlocalsportsmanshipinitiative,MusialAwardsprogram,effortstofurtherSt.Louis’Olympiclegacy,andoursuccessfuldrivetopassstatelegislationcreatingapublicsupportcomponentforworkdonebysportscommissionsinMissouri.”

“Ofcourse,itisgratifyingtoberecognizedbyyourpeersandthereistremendousvaluetobeabletogobacktoyourcommunity,boardandmembers,media,andmanyotherswiththevalidationthatyoureffortsareheldinhighregardbyyourindustry.”

-Marc Schreiber, St. Louis Sports Commission

Greater Columbus Sports Commission nets Outstand-ing Online Presence ($200,000 and Above) “ParticipatinginNASCawardsisagreatwaytoberec-ognizedfromindustrypeers,toraiseyourorganization’sstandardsandsharebestpracticeswithotherswithintheNASCfamily.WehavesubmittedentriesforNASCawardseveryyearsince2006,withsomeyearshavingmultipleentries.IwoulddefinitelyencourageallNASCmemberstoapplyforawardsnextyear.”

-Ashlee Hayes, Greater Columbus Sports Commission

8

• ErikSabato,WyndhamHotelGroup•DarienSchaefer,Wausau/CentralWisconsinSports Authority• JustinStine,OverlandParkSportsAlliance• KimStrable,GreensboroSportsCommission• JasonWilliams,ButlerCountyVisitorsBureau

NASC raises $12,000 for Run Louisville Run through its Sports Legacy FundThemembershipoftheNASCraised$12,000forRun.Louisville,Run!aprogramoftheYMCAatNortonCommons,throughagrantfromtheNASCSportsLegacyFund,raisedfromtheproceedsoftheannualauctionandraffle.Morethan750leadersinthesportseventsindustryattendedtheannualSymposiumandmanyprovidedsports-relatedraffleitemsand/orpurchasedraffletickets.

Run.Louisville,Run!providesaneight-weekrunningprogramfordeservingkidsinthecommunityandfocusesonincreasingself-esteem,promotinghealthylivingandofferingapositiveafter-schoolexperience.

“Thisgrantisoneofourlargesttodate,”saidMikeBramer,DistrictExecutiveDirector,YMCAatNortonCommons.“Weserveabout120youthwitheachprogramandnowwewillbeabletoquadruplethenumberofourparticipantsinourRunLouisvilleRunprogram,whereweteachyoungmenandwomenthepowerofprogres-sivelyrealizingworthygoalswhilerunning.”

“OnbehalfoftheentiremembershipoftheNationalAssociationofSportsCommissions,wearethrilledtorecognizeandawardourannualgranttoRunLouisvilleRun,”saidJenniferHawkins,CSEE,SportsMarketingDirectorofVisitPittsburgh&Co-chairoftheNASCSportsLegacyFund.“Run.Louisville,Run!isaninspirationalprogramforothercitiesinourcountrytomodel.”

Ames Area Sports Commission named Member of the Year (Under $200,000)“OurorganizationrepresentsAmesandIowaStateUniversityandbyapplyingforthisawardthecommu-nityreceivesrecognitionontheaccomplishmentsofthegroupsthathostedeventsin2012suchasthe2012BeepBaseballWorldSeriesandshowcasesourcommunityasasportsdestination.”

-Seann DeMaris, CSEE, Ames Sports Commission

Tuscaloosa Tourism and Sports Commission rolls with Outstanding Locally Created Event ($200,000 and Above)“TheTuscaloosaTourismandSportsCommission(TTSC)lookedforwardtosubmittingthe2012TuscaloosaRe-gionalAirShowfor“OutstandingLocallyCreatedEvent”formanyreasons.Primarily,becauseofthesuccessfulexecutionoftheevent,theexceptionalsupportgivenbythecommunityofTuscaloosaandsurroundingareasaswellasthecollaborativeeffortandpartnershipbetweentheTTSC,CityofTuscaloosaandCounty.Ifitwasn’tforthecommunitysupportandthepositiveworkingrelation-shipsbetweentheorganizingdepartments,theairshowwouldn’thavehadthesuccessofbringingapproximately125,000peopletoTuscaloosaforafamily-friendly,history-filled,memorableweekend.”

-Kelsey Colglazier, Tuscaloosa Tourism and Sports Commission

Bloomington-Normal Area Sports Commission honoredwith Outstanding Locally Created Event (Under $200,000)“Ourreasonforsubmittinganentryforthiscategoryforour12thannualCOUNTRYYouthClassicwastomeasureourselvesagainstothercommunitiesandtheirevents.ItwasthefirsttimewesubmittedanawardinthiscategoryandIwouldencourageothermemberstosubmitentries.Itwillgiveyourorganizationrecognitionandyoucanuseitasamarketingtool.”-Matt Hawkins, CSEE, Bloomington-Normal Area Convention & Visitors Bureau, Bloomington-Normal Area Sports Commission and Sport Illinois

Butler County Visitors Bureau tapped for Outstanding Online Presence (Under $200,000) “TheButlerCountyVisitorsBureau(BCVB)submittedfortheOutstandingOnlinePresenceawardtohelpbringawarenesstoButlerCountyasapremiersportsdestina-tion.Whenweredesignedthewebsite,wewantedtomakesureitwasuserfriendlyandprovidedtheinforma-tionpeoplewerelookingfor.Weusedoursubmissioninthiscategorytohelpasawaytohelpshowoffthenewwebsiteandexposetheindustrytoallwehavetooffer.”

“Wewereverypleasedwiththeamountofexposuretheseonlineopportunitieshaveprovidedus.Theabilitytoberecognizedonanationallevelandwithintheindustryinthiswayisagreataccomplishment.”

-Stephanie Gigliotti, CSEE, Butler County Visitors Bureau

www.SportsCommissions.org9

Thereportalsofindsthatthelargestmetropolitanareaswillbringinmorevisitorstoanevent,makingitmoreofa“destination.”Eventsbeingheldinareaswithapopulationofmorethan1,000,000willhave58percentoftheattendeescomefromoutoftown,whilepopulationsof100,000orfewerwillhaveabout48percentofattendeesbenon-locals.Still,that’sagoodpercentageofvisitorswhowillspendmoneyinthosemarketsandaffecttheeconomicimpactoftheregion.

Onthetopicofsponsorship,theSportsTourismreportshowsthatmorethan71percentofthoserespondingsaytheysecuretheirsponsorsthroughpersonalrelationships.Afterthat,sponsorscomethroughboardmembers,(47.5percent),internal,dedicatedsalesstaffs(33.7percent)andoutsidesalesconsultants(14percent).

Outofthatrevenue,nearly27percentofthoserespondingreportedanincreaseinsponsorship,while14percentreportedadecrease.Thewidemajority,nearly59percent,saidrevenuestayedaboutthesame.Andwhilevisitorspendinginthesportstourismindustryin2012isestimatedtobe$8.3billion,directvisitorspendingincreasedmorethan$600millionin2012,over2011numbers.

Atthesametime,thenumberoforganizationsthatreportedthattheypaybidfeesforeventsincreasedfrom66percentin2011upto83percentin2012,addingtotheup-frontcostsofbeinganeventhost.

Evenwiththeaddedcosts,theSportsTourismreportshowsthatnomatterwhatthemarketsize,sportingeventscontinuetobeamajordriverofvisitorspendinginthesecities,withdirectvisitorspendingtakingasignificantjumpoverthepastyear.Withsponsorshipdollarsholdingsteadyorincreasinginthemajorityofmarkets,thesportstourismindustryshowsnosignsofweakeningfortheseorganizationsandcommunities.

Sports Tourism: A State of the Industry ReportAnalysis by Don Schumacher, Executive Director, NASC

Sportstourismcontinuestobeagrowthindustryformarketsacrossthecountry,andanewreportbyDr.LisaDelpyNeirottifromGeorgeWashingtonUniversitygivesadetailedbreakdownonhowtheindustryisgrowingandwhatmarketsaretakingadvantageofthisgrowth.

Thereportfindsthatnearly31percentofthemarketssurveyedfortheirsportstourismindustryaremediumsized,froma100,000to250,000population.Onlyabout15percentofthemarketsaremorethan1,000,000,andaheftypercentage,nearly21percent,haveapopulationof100,000orless,showingthattheareadoesnothavetobeamajormetropolitancentertodipintothesportstourismarena.

As for community priorities, the top priority as surveyed for the report is visitor spending, while marketing the region to visitors came in second. Third in priority was representing the sports industry in the community, and fourth was supporting local sports franchises and venues. At the bottom of the list is sports philanthropy.

Dr. Lisa Delpy NeirottiGeorge Washington University

FireandFirstRespondersinthecityofCincinnati,alongwithothermunicipalitiesinNorthernKentuckyandalongtheroutetodiscusshowtobestreacttothisneedforheightenedsecurity.

“WehavebeenfortunatetohavegoodworkingrelationshipswithallthecommunitiesalongtheFlyingPigroutes,”Simpson-Bushsaid.“Weregularlymeetwithfire,policeandfirstrespondersintheweeksleadinguptotheMarathon.Thisyear,though,themeetingstookonspecialurgency.”

Infact,justtwodaysaftertheBostonbomb-ings,onWednesday,April17,FlyingPigMarathonstaffersmetwithmorethantwodozenemergencyof-ficials,includingrepresentativesfrom

theCityofCincinnati,HamiltonCounty,Ohio,thecitiesofNewportandCovington,Kentucky,countyofficialsfromNorthernKentucky,alongwithrepresentativesfromtheFBIandHomelandSecurity.Allmetwithoneobjectiveinmind:TomaketheFlyingPigMarathonsafe,whilenotoverlyalarmingparticipants,volunteersandspectators.

“Whenitcomestosecurity,weworkfortheevents—weworkfortheorganizationsplanningthem,andtheirparticipants,”saidSgt.GregLewtonfromthespecialeventssectionoftheCincinnatiPoliceDepartment.“Itisourmissiontomakesurewemakethemassafeaspossible,withoutdisruptingtheenthusiasmandthejoythatcomefromeventsliketheFlyingPigMarathon.InworkingwithIrisandthemarathonstaff,wewereabletofindthefinelineofincreasedsecurity,withoutputtingadamperontheevent.”

Fromthosemeetings,camethePlanningelementoftheincreasedsecurity.WhilesafetymeasuresalreadywereinplacefortheMarathon,theFlyingPigstaff,aswellasthefirstresponders,hadtolookatwaystobeefupsecurity.First,eachdepartmentalongtheroutepledgedincreasedstaffing,includingmoreuniformedaswellasundercoverpersonnel.Second,theFlyingPigworkedwithitsgearbagproviderto,atthelastminute,switchfromawhiteplasticgearbagtoaclearone.TheclearbagwouldbetheonlybagallowedatgearcheckonMarathonmorning.

How the Flying Pig Marathon Kept Participants Safe without Instilling FearBy Jackie Reau, Game Day Communications

We’veallgonethroughit:Everythingisinplaceforyoureventwhen,atthelastminute,someissuecausesmajorchanges.Itcouldbeashortageoft-shirts,notenoughmedals,eventhethreatofbadweather.

Butwhenit’saninternationalbombingincident,itforceschangesnotjusttoyourevent,buteveryeventthatcomesafter.

That’swhathappenedtodozensofroadracesintheaftermathoftheApril15bombingattheBostonMarathonfinishline,includingtheCincinnatiFlyingPigMarathon,whichwasallsettocelebrateits15thanniversaryweekendMay3-5.Insteadofacelebration,though,theweekendwouldbecomeoneofremembrancefortheBostonvictimsandoneofconcernforthePig’sownsecurityplan.

TheFlyingPigstaffreactedquickly,huddlingwithitspublicrelationsteaminminutesaftertheBostonincidenttocraftageneralstatementtothemediaregardingthebombing.Afterthat,camethedutyofdevelopingacomprehensivecommunicationsplanandchecklisttorespondtotheincidentbeforeMarathonweekendincluding:Preparation,Partnerships,Planning,andaPro-activeCommunicationplan.

ThePreparationpartwasalreadyinplace:FormorethanadecadetheFlyingPigMarathonhashadageneralcrisisplanonthebooks,onethathadbeenputtothetestfiveyearsbefore,whenafireonthecourseMarathonmorn-ingforcedadetouraroundthefireanda10-minutedelayinthe6:30a.m.start.Thatincidentprovedthatconstantcommunicationandtransparency,whichkeptthemediaandparticipantsinformed,keptcomplaintstoaminimumwithlittleornobacklashoverthelast-minutechange.

Sowiththegeneralcrisisplanalreadyinplace,theFlyingPiguseditsexistingPartnershipstoexplorehowtodealwiththeaddedsecuritythatwouldnowbeexpectedatanylargeevent,butespeciallyaroadraceevent.Tothatend,FlyingPigMarathonExecutiveDirectorIrisSimpson-Bushusedher10yearsofworkingwithPolice,

10

But when it’s an international bombing incident, it forces changes not just to your event, but every event that comes after.

SAFETY AND SECURITY CONCERNS ARE CHANGING THE FACE OF SPORTING EVENTS

Third,policeagenciesthroughouttheregion,includingthesecuritystaffattheGreaterCincinnati-NorthernKen-tuckyAirport,pooledtheirresourcestobringinasmanyastwodozenexplosive-sniffingpolicedogstoconstantlycheckgearbags,vehiclesandtrashcansalongtheroute.Andfourth,theCincinnatiPoliceincreasedthenumberofsurveillancecamerastocoverthestart,finishandheavyspectator-populatedareasalongtheroutetokeepaneyeonanythingsuspicious.

Withtheplanninginplacetoincreasesecurity,itwasnowuptotheMarathontobeProactiveinitscommunicationswiththemedia,participants,volunteersandstaffers.Thefirstopportunityforexternalcommunicationswasthe5p.m.newsonthenightoftheBostonincident,whentheNBCaffiliateinCincinnati,whichbroadcastsfivehoursoftheFlyingPigMarathonlive,requestedaninterviewwithIrisSimpson-BushtogetherreactionandhowtheFlyingPigwouldadjustsecurityaftertheincident.Shedidthatinterview,alongwithaneveningpressconferenceandtwomoreliveinterviewsthenextmorningwithothermediaoutlets.

Alsothatnextmorning,attheregularMarathonstaffmeeting,itwasIris’firstopportunitytoaddressthegroupontheincidentandthePig’splansforsecurity.Withmorethan20contractedemployeesandinternspreparingfortheeventattendingthemeeting,Irisupdatedthestaffonpreparationsastheystoodatthemoment,andofferedthatifanyofthestaffersand,especiallyinterns,didnotfeelsafeincontinuingtoworkontheevent,theycouldwalkaway.Noonedid.

Throughouttheweek,Iriswasmadeavailableonaregularbasistothemediatogiveupdatesonsecurity(asmuchascouldbemadepublic)andwhatchangesthePigwasmakinginresponsetotheconcerns.Inaddition,regularpostsweremadeontheFlyingPigwebsite,aswellastheFlyingPigFacebookpagetokeepparticipants,spectatorsandvolunteersinformedofthechanges,includingtheeliminationofgearcheckforSaturdayevents(5K,10K,etc.),theuseofonlytheclearbagsforgearcheckSundayandthebanningofbackpacksinthestartandfinishlineareas.

www.SportsCommissions.org11

12

Infact,theFlyingPigFacebookpagebecameamajorconduitofinformation,commentsandsuggestionsfromparticipantsinthosefirstfewdaysafterBoston,anditwasbecauseofrunners’requestsforsomekindofBostontributethattheFlyingPigprintedspecialtechni-calshirtsandwristbandsrememberingtheBostonvictims.Becauseoftheparticipants’desiretohon-orthevictims,thesaleoftheshirtsandwristbandsraisedmorethan$53,000throughtheFlyingPigfortheOneFundBoston.

AstheFlyingPigremainedastransparentaspossibleonthesafetyissue,theMarathonrevertedbacktoitsoriginalcrisisplaninthatIriswastheonlystafferauthorizedtospeakonbehalfoftheMarathonastoitssecurityprocess.Asinanycrisis,theorganizingbodyshoulddesignateonepersontocarrythemessagetothemedia;morethanonepersoncanmuddlethecommunicationandcanmaketheorganizationlookdisorganizedandunprepared.

BecauseofthePreparationalreadyinplacewiththecrisisplan;thePartnershipsforgedovertheyearswithfirst

respondersandpolice;thePlanningthatwaskickedinim-mediatelytoincreasesecurityandtheProactiveCommunicationstrategyusedtogetthemessagetothe

public,theFlyingPigMarathonhaditsmostsuccessfulweekendever,withmorethan33,000participantsoverthetwo-dayevent.Infact,thereweresomanywhoregisteredinthetwoweeksaftertheBostonbombing,thatalltheevents(exceptforkids’funruns)reachedcapacitybyFridayofMarathonweekend.

TherewereseveralreasonsfortheoverwhelmingsuccessoftheFlyingPigMarathon,nottheleastofwhichwerethelast-minutesignupsbypeoplewhoweredeterminednottolettheBostonbombersruinagreatevent.However,thetransparencyinthecommunicationregardingtheFlyingPigsecurity,alongwiththequickresponsestoparticipants’safetyquestions,helpedbuildasenseofcom-munityamongthePigrunners,volunteersandspectatorsthateveryone,together,wouldmakethisasafe,secureandfunevent.

It is our mission to make sure we make them as safe as possible, without disrupting the enthusiasm and the joy that come from events like the Flying Pig Marathon.– Sgt. Greg Lewton, Cincinnati Police Department

www.SportsCommissions.org13

Q: What are three tips you can share with potential host cities?

A. Firstandforemost,allpotentialhostcitiesneedtodevelopcloseworkingrelationshipswithourmembers,thecollegesanduniversitiesintheirmarket,tosubmitthebid.Secondly,it’simportanttocompletethebidperthespecificationsbutalsobecreative.Wewanttoseesomecommunityspiritandpassioninthebid.Lastlybutprobablymostimportant,wewanttoseehowthehostcommunityandmemberorganizationaregoingtocreateapositiveexperienceforourstudentathletes.

Q: What are you most excited about at the NCAA?

A. Igetexcitedgoingtoworkeveryday.Interestincollegeathleticsisatanall-timehighasevidencedbytheTVratingsofthemen’sbasketballtourna-ment,thehighestsincethe90s.Buteverytimeweawardachampionshiptrophy,it’samagicalmomentandwegettodoit89timesayear.

Q: How are you looking to grow strategic alliances for the NCAA?

A. With94percentoftheannualrevenuefortheNCAAcomingfrommen’sbasketball,Ithinkaboutgrowingrevenueopportunitieswiththeotherchampionshipseveryday.Onlyfiveofour89championshipsareself-funding(men’s

basketball,men’shockey,baseball,men’slacrosseandwrestling.Weareconstantlylookingforwaystogrowrevenuewhileprovidingadditional

exposuretoourstudentathletes.Forexample,wewillbroadcastthemen’sandwomen’sgolf

championshipsontheGolfChannel.

Upcoming Best Practices WebinarsDate Event/Program

July 24, 2013 NASC Member Orientation WebinarAug. 20, 2013 NASC Best Practices Webinar: Creating a Fair and Effective Stay-to-Play Policy Sept. 16, 2013 NASC Best Practices Webinar: Safety & Security Planning for Sporting EventsOct. 7, 2013 CSEE Fall 2013 Module Oct. 7-8, 2013 2013 NASC Market Segment MeetingsMar. 31-Apr. 3, 2014 22nd annual NASC Sports Event Symposium

NASC helps members prepare for the NCAA Championship Bid ProcessThissummer,theNCAAwilldistributethebidscollectivelyforthe89annualchampionshipsfacilitatedbytheNCAAoverthenextfouryears.TheNCAAisworkingcloselytoshareinformationwiththeNASCmembershiponcraftingabidforvarioussports.InJune,theNCAAofferedeightwebinars,whicharearchivedontheNASCwebsite,ontopicsincluding:NCAABiddingProcessandOverview,Men’sLacrosse,DIIFestival,DIWrestling,DIWomen’sVolleyball,DIMen’sIceHockey,DIWomen’sBasketballandDIMen’sBasketball.

TofurtherthepartnershipwiththeNASC,MarkLewis,whohasbeenintheroleofExecutiveVicePresidentofChampionshipsandAlliancesfortheNCAA,forjustmorethanoneyear,spokeatthe2013NASCSymposium

Q: You have been in your role for one year now. What are some of the accomplishments in which you are most proud?

A. Eachyear,wehost89championshipsforourstudentathletestocompeteatthehighestlevelandtocreatelastingmemoriesforthem.Ourmen’stournamentthisyearcelebratedits75thanniversary

withaterrifictournamentthatincludedsomeofthebestmatchupsinthehistoryofthetournament,

recordTVratingsandterrificattendance.WealsolaunchedourDivisionIIChampionshipFestivalsforthefirsttime.Wereceivedgreatfeedbackfromourmemberorganizationsaswellasourstudentathletesfortheoverallexperience.

14

National Association of Sports Commissions unveils new capabilities for Economic Impact Calculator to measure $8.3 billion industryBy Jackie Reau, Game Day Communications

TheNASCrecentlyannouncedthatitislaunchinganimprovedEconomicImpactCalculatortoguideitsmembershipinmeasuringthe$8.3billionU.S.sportseventsindustry.

TheEconomicImpactCalculatormodelandEventSpendingdataarebaseduponstudiescompletedbySportsimpactsatover50eventswithinthelastdecadespanningvariousmarketsizesandeventtypes,anda2011-2012ConsumerSpendingstudyconductedbytheUniversityofArizonaSportsManagementprogramthatanalyzeddailyvisitorspendingtrendsat30eventsspanningvariousmarketsizesandeventtypes.

Dr.PatRishe,ExecutiveDirectorofSportsimpacts,anationalsportsconsultingfirm,originallydevelopedthecalculatorin2007,whichoffersaconsistentapproachtocalculateandreporteconomicimpactresults.Whenusedproperly,thecalculatorallowsNASCmemberstoapproximatethetotaldirectspendingstemmingfromallnon-localsources,andreportuponsuchfindingsinanaccuratemanner.

“OurgoalwiththeEconomicImpactCalculatoristosimplifytheprocessofestimatingtheeconomicvalueofaneventanditsreturnoninvestment,”saidDonSchumacher,ExecutiveDirectorofNASC.“Theimprovementsmadetothecalculatorarebasedonextensiveresearchtoofferaccurateresultsandeaseofuse.ItisavaluabletoolthatisavailableforfreetoallNASCmembers.”

OnenewfeatureofthecalculatorisaSpectatorSurveythatallowsmemberstogatherdatarequiredforinputs.Thissurveywillgiveinsighttovisitorspendingbehavior,whichwillenablememberstoitemizeandlocalizespendingestimatesforgreaterauthenticity.

Theupdatedcalculatoralsoofferstwooptionsforapproachestodetermineafinalimpactnumber.Theitemizedapproachensuresgreateraccuracyforspending

estimatesbasedonresearchgatheredthroughtheSpectatorSurvey.Theaggregateapproachprovidesamoregeneraloverviewoftheflowofvisitorspending.

Inaddition,threesetsofcalculationsareputforwardpermittingmemberstochooseanyorallofthemdependingonthedatadesired:SpendingbyEventSpectators,SpendingbyEventParticipants,andSpendingStemmingfromOtherNon-LocalSources.

AccesstothecalculatorisofferedtoallNASCmembersasabenefitofmembershipandisavailableonSportscommissions.org.ContactDonSchumacher,CSEE,ExecutiveDirector,withquestionsabouttheEconomicImpactCalculatorat(513)[email protected].

Our goal with the Economic Impact Calculator is to simplify the process of estimating the economic value of an event and its return on investment. It is a valuable tool that is available for free to all NASC members.– Don Schumacher, NASC Executive Director

Thank you for a record turnout in Louisville! See you in OKC!