1 Narrowing the Gap Between the Air and the Ground Presented by Patrick Joly From DTI Software
Jan 01, 2016
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Introduction
• Focus on current systems
• Description of both environments
• Is there a gap? And why?
• What can we do to narrow it down?
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What do we see on the ground• World Wide Web
• High end games on console with multiplayer
• Online shopping
• Email and SMS
• Interactive TV
• Personal devices
• VOD
• And more…
You are always connected!
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What do we currently see in the air
• AVOD• Airline info• Games• Other applications• SMS & email• And a little bit more…
Limited connectivity !
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Set up on the ground
• PC or console environment
• Powerful processors
• Ample available memory
• Dedicated machines
• Cheap connectivity
• Open environment
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Setup in the air
• IFE specific platform (between PC and kiosk)
• Embedded systems limitations
• Platform built for AVOD
• Closed environment
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Why is there a difference
• Different environment (PC vs hybrid of Kiosk)
• Different processing power
• Input devices
• Connectivity
• Not your own PC, not customized
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Evolution in Processing Power
}Gap
0
1000
2000
3000
4000
1989 1994 1999 2004
MH
z
PC IFE
2000 2006
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Limiting Factors
• Processing power
• IFE specific functions
• Support of various configurations
• Must lower cost given size of market
• Developing platforms
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Why offer the same experience
• Try to offer a familiar environment
• No learning curve
• Meet expectations
• Compete with personal devices
• Passengers used to high end applications
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Where are IFE platforms going?• Greater processing power, 3D cards and better graphic cards
• USB ports
• Better network
• Cheaper connectivity
• Easier to update/modify content
• Still IFE specific features
• Still a different platform, not PC.
What will happen to the gap?
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How can we match the unmatchable
• Scaled down versions
• Similar environment
• Branding
• Personalization
• Link both environments
• Connectivity
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Scaled-down (light) versions
• Versions optimized for IFE environment
• Redesign
• Less features
• Less content
But keep the same look and feel !
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Personalization
• PC environment IS personalized (own setup, cookies, etc)
• Find ways to input personal info (frequent flyer cards, credit cards, etc)
• Save preferences and settings with USB drive or passenger identification
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Link both environments
• Continue playing your game when on the ground
• Purchase product onboard and deliver at home
• Kids can bring home what was done onboard (artwork, music, etc)
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Connectivity!!
• This is the tuff one!
• Given the cost and input devices
• Play in the air with someone on the ground
• Although limited, connectivity adds some freshness, you feel part of the world