Advertisement Analysis Gillette Vector plus (Razor) The product chosen by me to analyze its advertisement in order to find the concepts of consumerbehavi or used in the advert iseme nt and the demography to which the product is being target ed. The advertisement of Gillette vector plus 1 features a young guy who is about to participate in an reality show and it is almost his turn when the lady who compeers calls his name and comes inside, by looking his unshaved face expresses that it is impossible for him to win the contest and this young man immediately takes out the vector plus and shaves smoothly and jumps on to the stage where the commentary runs as vector plus can make a zero into a hero . This advertisement covers the following aspects Concern and time management Confident Attitude Covey the message at the end Specification of the product 1 http://www.youtube.com/ watch?v=XTfIMiSI3hI
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Personally I fit into this target market where the price of the razor (as there is very less
earning and still a dependent) is not that high and there is the sense of machonism, and
image of using the Brand Gillette.
BRITANNIA GOOD DAY
Britannia introduced Good Day in two different variants in the year 1986. Over the years it is
launching new variants.
It featured many ads targeting different age groups and starting from the children to the eldest
person who is in the political rally. Across all these ads it strongly shows that the spirit of GoodDay all the ads speak about its ingredients, which is rich in cookie, added nuts which are visible
that crispness etc., where this brand has a lot of loyal consumers across all ages and its is one of
the fastest moving brands in the Britannia’s portfolio.
Recently one of its ads during the IPL created the controversy. For the purpose of this
assignment I have taken two ads where one of the Train TT which is quite a recent ad and the
other is Good Day confession a pretty old advertisement.
Good Day Confessions: In this particular ad a son confesses in front of his father for stealing the
pen from his father’s pocket for which his father says he is proud of him as he told the truth