Predictive Lifetime Value Predictive Lifetime Value for Performance Marketing at Scale Partner Webinar: Jan 2013
Predictive Lifetime Value
Predictive Lifetime Value for Performance Marketing at Scale
Partner Webinar: Jan 2013
Predictive Lifetime Value
Introduction
Chris Wilson Dan SlagenAccount Executive SVP of Marketing at Nanigans@chrisleewilson @danslagen
Predictive Lifetime Value
Welcome!
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Partner program goal
“To empower partners with the technology, insight and support to grow their business and scale existing customers”
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Certification opportunities
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Company & partner program
Industry trends
Product update
Strategies for success
Q + A
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Company update
1. 100% growth in 20132. $350M in annualized spend solely on FB3. 150+ employees (60% engineering)4. Boston, NY, SF London, Singapore, Sydney5. New integrations in 2014 (social & mobile)6. E-commerce focus, gaming, lead gen, pure play digital7. Partner program to represent significant percent of revenue
Predictive Lifetime Value
Partner program update
Agencies & Consultants:
- Use Ad Engine to scale clients- Work the way you want- Work as a team to close new business- Accept new leads from Nanigans
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Company & partner program
Industry trends
Product update
Strategies for success
Q + A
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Predictive Lifetime Value
CPM increased 186% YOY
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Cost per click increased 35% YOY
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RPC increased 83% YOY
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Predictive Lifetime Value
$4M for 30 Seconds
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100M During Primetime Every Night
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State of digital advertising
• Digital 25% of marketing
• Paid search 24%; at point of diminishing return
• Display represents 41%
• 290B impressions on thousands of sites; 54% not visible
• Social less than 15%
• Mobile less than 15%
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Marketing content (Blog)
http://www.nanigans.com/2013/12/17/nanigans-marketing-vision/
http://www.nanigans.com/2013/12/16/use-data-to-select-your-marketing-software-platform/
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Predictive Lifetime Value
Our dedication
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Company & partner program
Industry trends
Product update
Strategies for success
Q + A
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Weekly product updates
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Performance analysis
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Company & partner program
Industry trends
Product update
Strategies for success
Q + A
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$80k - $200k
Agency case study
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Work Together:
Chris WilsonAccount Executive@chrisleewilson
2014 = Year of the Partner
NO
YES
Predictive Lifetime Value
Work Together:
Chris WilsonAccount Executive@chrisleewilson
2014 = Year of the Partner
• Communication• Fit • Leads • Selling• Scale
Predictive Lifetime Value
Company & partner program
Industry trends
Product update
Strategies for success
Q + A
Predictive Lifetime Value