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Slide 1
Nanette M. Day Inkwell International
inkwellinternational.com
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WHY PUBLISH?
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Published books are the business cards of the 21 st
century.
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WHY SELF-PUBLISH?
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Traditional Publishing vs. Self-publishing Money Traditional
Self-Publishing Control Traditional Self-Publishing Time
Traditional Self-Publishing
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WHAT CAN YOU SELF-PUBLISH?
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Traditional books and magazines e-books/e-zines Interactive
books for the iPad Newsletters PDFs
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SO WHAT DO YOU WRITE ABOUT???
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What are your objectives? Additional revenue streams Business
connections Broader customer base Industry development Community
service
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Who is your audience?
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How often do you want to publish?
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DEVELOPING YOUR CONTENT
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SELF-PUBLISHING YOUR MATERIAL
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Steps to publishing 1.Research 2.Write**Content is king**
3.Edit 4.Design the layout/cover 5.Proofread 6.Publish 7.Market
8.Market some more 9.Keep on marketing
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Working with professionals Editors Clarity and tone Consistency
Honest, objective opinion Graphic Artists Covers that evoke a
response in the reader Pleasing, professional interior layouts
Their job is to make you as the writer look the best you can.