nandihonda cdghs

NANDI HONDA, Bellary

Introduction

The two wheeler segment has been termed as the

most mature and the cost competitive segment of the

automobile industry with sales of over 4 million vehicles. It

is also the second largest two wheeler market in the

world. The reason being, that a two wheeler is affordable

by both high class and the middle class both in urban and

rural areas. It is also convenient for short distance

traveling within the city. Over the years the sales figures

of the two wheelers has increased to a very large extent.

The Indian two wheelers market, traditionally

dominated by scooter, has continued its recent shift

towards motor cycles, scooteretes and mopeds as urban

consumers aspiring to posses the latest in terms of looks

and technology, energy , efficient and sleeker looking

models have replaced the stayed ones in the market. In

the rural areas, consumers have come to prefer sturdier

bikes to withstand the bad road conditions.

Today’s two wheeler market is extremely

competitive in nature. The marketing and distribution

strategies of the two wheeler manufacturing, companies

are difficult to visualize by a layman. In view of this, the

Veerashaiva College, Bellary. 1

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manufactures take into consideration, each and every

aspect of the product, its selling process and the after sales

service.

BACK GROUND AND INCEPTION OF THE COMPANY

Honda Motor company limited listen is a multinational

corporation. Engine manufacturer and engineering

corporation head quartered in Japan.

The company manufacturers automobiles and motor

cycles, trucks, scooters, robots, jets and jet engines, ATV,

water craft, electrical generators, marine engines, lawn

and garden equipment, and aeronautical and other mobile

technologies. Honda’s lines of luxury cars are branded

acura in North America and china. More recently they have

ventured into mountain bikes.

Honda is the 5th largest automobile manufacturer in

the world as well as the largest engine maker in the world,

producing more than 14 million internal combustion engines

each year. Currently Honda is the second largest

manufacturer in Japan behind Toyota and ahead of Nissan.

Honda is head quartered in Tokyo, Japan. Their shares

trade on the Tokyo stock exchange and the new york

stock exchange, as well as exchange in Osaka, Nagoya,

Sapporo, yoto, fukuoka, London,paris and Switzerland,

American Honda motor co., is based in Torrance,

California, Honda canda inc. is head quartered in the


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scarborough district of Toronto, ontariio, and is building

new corporate headquarters in Markhan, Ontario, schedule

to relocate in 2008. herohonda, a joint venture between

India’s Hero.

Group and Honda is the largest manufacturer of two

wheelers in the world . Honda of Canada Manufacturing is

based in Aliston, Ontario. Honda has also created joint

ventures around the world. Such as Honda siel cars India

ltd., Hero Honda motorcycles India Ltd., Dongfeng Honda

automobile Company in China and Honda Atlas cars

Pakistan.

History of Honda

By 1949, Honda came out the “D-type” Mr. Honda was

involved in every step of the two stroke D-type dreams

design and manufacture. This was Honda’s first motor

cycle. This was for from simply slotting a motor into a

push bike frame. Honda called his machine. ”The Dream”.

Because his dream of building a complete, motor cycle

had come true. Soichiro Honda was an engineer and was

always looking to produce better and sophisticated

machines.

Honda had another dream and it turned out to be the

146CC. OHV four storkes E-Type dream. A powerful

machine producing 51/2 bhp capable of 50 mph. it had a

steel frome and proper suspension front and rear. By


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October 1951, the new dream was in production at the

rate of 130 units per day. Sales success allowed Honda to

focus vigorously on two key ingredients : Quality and

design.

In 1952, Honda produced the fist “CUB” F-type a ½

horsepower, 50 CC two stroke engine that was

produced in huge numbers, you could get one to fit

your push bike or buy the complete red and white

Honda “Auto Bai” less than a year after its introduction,

production was 6500 units per month, at the time it was

70% of Japans powered two wheeler market.

In 1954, a 200 cc scooter, the Juno, was

introduced to capture some of the sales from the Vespa

scooter copies that were being built in Japan. Honda

produced different versions of the dream and Benly

motorcycles over the next few years incorporating

different size engine (up to 350cc) and other

refinements.

In September 1957, Honda introduced their first

twin cylinder motorcycles, the sophisticated 250 cc OHc

four stroke C70 dream. It was the fore runner of

Honda’s High performance 125 and 250c twins.


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In early 1958, Honda fitted an electric starter to

the 250cc dream and named it the c 71 and in 1959,

the latest benly an incredibly sophisticated 125 CC Ohc

four stroke twin, capable of 70 mhp was introduced as

the C92. In July 1958, Honda introduced in Japan what

became the worlds most successful motor cycle, the

c100 super cub.

By 1959, Honda was the largest motorcycle

manufacture in the world, producing 5,00,000 units a

year. This success turned Honda’s focus to another

dream. The American dream.

Honda motor company wanted to expand

internationally. They figured there was a world wide

market for light, economical, fun to ride motor cycles

surveys suggested Europe and South east Asia while

down playing the united states as potential market. The

reasons : Annual sales of only 60,000 units and a

negative motor cycling image.

Honda Management eventually ignored the

surveys. One reason : Honda’s model line of 50 cc to

300 cc models would not compete directly with the

large displacement models preferred by the U.S.

market Mr.Fujisawa championed another reason: The

worlds consumer economy focused on the U.S


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Acceptance in the American market would offer as base

for world acceptance.

Kihachira Kawashim was selected as executive

Nice president and general manager of American

Honda Motor company. Joined by seven employees, he

opened a shop in a small store front office on pico

boulevard in Loss Angeles. Its operating capital : $

2,50,000. The date, June 4, 1959. The Market sought :

consumers wanting small light, easy to handle and

maintain two wheeled vehicles.

American Hondas first model line included the C

100 super cub, CB92 super sport 125, CA95 Benly

touring 150, CA71 dream touring 250, CE71 Dream

touring 250, CE71 Dram sport 2050, and C76 dream

touring 300.

From the beginning Mr. Honda Dedicated his

company to racing, racking up over 100 major motor

cycles championships round the world.

What was learned from building high performance

racing machines later led to the development of

ground breaking production motorcycles.

By this time, they controlled 65% of the Japanese

motor cycle market. But America still presented a

challenge fighting the poor image of motorcycling to


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replace that negative image with a new positive

image that would allow creating a new motor cycle

market.

The new image was presented in a new way with

general interest magazine advertising.

The Goal: Acquaint the nation with Honda

products, present motor cycle as socially acceptable

vehicles, and introduce the concept of motorcycling.

Honda and fun in the minds of Millions who never

previously considered the subject.

The strategy worked, opening the door to motor

cycling freedom for millions of Americans. Honda’s

small, affordable, easy-to-ride and easy-to live with

machines provided transportation and excitement.


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COMPANY

PROFILE


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COMPANY PROFILE

Honda Motor cycles and scooters India Pvt. Ltd.,

Honda is the world’s largest manufacturer of 2

wheelers. Its symbol, the wings, represents the

company’s unwavering dedication in achieving goals

that are unique and above all, conforming to

international norms. These wings are now in India as

Honda motor cycle and scooter India Pvt.Ltd., (HMSI) a

wholly owned subsidiary of Honda motor company ltd.,

Japan. These wings are here to initiate a change and

make a difference in the Indian 2 wheeler industry.

Honda’s dream for India is to not only manufacture 2

wheelers of global quality, but also meet and exceed

the expectations of Indian customers with outstanding

after sales support.


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Official Name : Honda motor cycle and scooter

India Pvt. Ltd.,

Established : 20th August 1999

Place : Manesla, District Gurgaon,

Haryana , India

Investment : Rs. 300 crores

Representative : Mr.Shinji Aoyama,

President and CEO

Factory location : Manesar, District Gurgaon,

Haryana , India

Production

capacity

: 10,00,000 units per year


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THEORETICAL

BACKDROP


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Theoretical backdrop

Management : Management is an ART of getting

things done through others this definition is given by

Mary parker Follet.

According to henry Fayal “To Manage is to forecast

and plan to organize, to command to co-ordinate and to

control”.

According to masie and douglass : “Management

is the process by which a co-operative group directs

actions of other towards common goals”.

Nature of Management

1. Goal Oriented :

Management is a purposeful activity. It

coordinates the efforts of workers to achieve the

goals of the organization. The success of

management is measured by extent to which the

organizational goals are achieved. It is imperative

that the organizational goals must be well defined


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and properly understood by the managers at

various levels.

2. Economic resource :

Management is one of the factors of production

together with land, labour and capital. It is the

most critical input in the success of any organized

activity. It is the force which assembles and

integrates other resources namely labour, Capital

and materials.

3. distinct process:

Management is a distinct process consisting

of such functions as planning, organizing staffing,

directing and controlling. The process of

management involves decision making and putting

of decisions into practice.

4. Integrative Force:

The essence of management is integration of

human and other resources to achieve the desired

objectives. Managers apply knowledge, experience

and management principles for getting the results

from the workers by the use of non human


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resources. Managers also seek to harmonies the

individuals goals with the organizational goals for

the smooth working of the organisation.

5. A science and a art :

Management has an organized body of knowledge

consisting of well defined concepts, principles and

techniques so it is related as science. The

application of these concepts, principles and

techniques requires specialized knowledge and

skills on the part of the manager. Since the skills

acquired by a manager are his personal

possession management is viewed as an art.

6. System of authority :

Management as a team of managers represents a

system of authority , a hierarchy of command

and control. Managers are different levels possess

varying degrees of authority. Generally as we

move down in the managerial hierarachy, the

degrees of authority gets gradually reduced.

Authority enables the managers to perform their

functions effectively.

7. Multi disciplinary subject :


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Management has grown as a field of study taking

the help of so many other disciplines such as

Engineering. Anthropology, sociology and

psychology. Much of the management literature is

the result of the association of these disciplines.

8. Universal application :

Management is Universal in character. The

principles and techniques of management are

equally applicable in the field of business,

education, military, governing and hospital . The

Principles are working guidelines which are

flexible and capable of adaption to every

organization where the efforts of human beings

are to be coordinated.

Management process

Veerashaiva College, Bellary.

Planning

Directing

Controlling

Organising

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1. Planning

It means determining the objectives of the

unit or activity. It also involves deciding in advance

as to what is to be done, how and when. The

process of planning consists of formulation of

policies, drawing programmes etc, Planning

increses economy and efficiency by proper

utilization of resources.

2. Organizing

It refers to identification of activities to be

carried out grouping of similar activities and

creation of departments. Organization also leads

to creation of authority and responsibility

relationships throughout the enterprise.

3. Staffing

It involves manpower planning , employment

of personnel and their training, appraisal

remuneration etc.,


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4. Directing

It is a process of guiding the sub ordinates

towards achieving the organizational goals

advising. Coaching and counseling are the

functions of directing. Supervision, motivation,

leadership and communication are the elements

of directing.

Sub functions of directing

i. Communication

ii. Leadership

iii. Supervision

5. Controlling

It refers to comparing the actual performance

with the plans or standards. Corrective steps are

taken when the actual performance is not upto the

mark.

Levels of Management

1. Top level Management

2. Middle level Management

3. Lower level Management


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1. TOP LEVEL MANAGEMENT

Top management of a company consists of the

board of directors and the chief executive or the

managing director.

Functions performed by the top level

management

i. Top management lays down the objectives of the

enterprise.

ii. It prepares strategic plans and policies for the

enterprise.

iii. It appoints the executives for the middle level.

iv. It co-ordinates the activities of different

departments

v. It builds and maintains relations with the outside

public

2. MIDDLE LEVEL MANAGEMENT

Middle level management consists of heads of

functional Departments. The middle level managers

include branch managers superintendents and

heads of various section, various functions of

middle management.


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i. To run the details of the organization, leaving the

top managers as free as possible of their

responsibilities.

ii. To cooperate in making a smoothly functioning

organisation.

iii. To achieve the coordination between the different

parts of the organization.

vi. To build a team spirit where all are working to

provide a product or service wanted by the

society.

3. LOWER LEVEL MANAGEMENT

This level includes supervisors, foreman, functions

of lower level management.

I. To plan And organize the activities of the group.

ii. To provide training to the workers.

iii. To supervise and guide the sub-ordinate

iv. To communicate workers problems to the higher

level management.


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SWOT

ANALYSIS


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SWOT ANALYSIS

Honda has much strength to their name, they also

suffer from some major weakness. The primary

weakness of Honda is often times one of their major

strength as well. Honda divests much of its resources in

exploring new methods to enhance their products.

However they often conduct research and innovation in

fields that have no practical application until along into

the future.

For eg: Their fuel efficiency research, Honda was the

industry leader in the fuel efficiency from 1985 to

present investor guide .

Honda divested more of their resources to other

high end upgrades such as competing within the SUV

Market, they might have made much more profits.

Thus finding the balance between future research and

current profits is one of the major weakness with

Honda.

Another one of its weakness is that Honda relies

on its “Entry first, organize later”.


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Its corporate strategy appears to be enter

established markets with their innovative products

and develop on infrastructure and organization after

they observe low the market reacts.

The author finds that Honda has many more

strength than weakness, which is partly based on the

company’s outlook . Honda goal has been to make high

efficiency at a low cost.

Honda was gained advantage over its

competitors.

STRENGTHS

A reputation for producing high quality products

from cars to motorcycles to lawn movers.

The Largest manufacturer of motorcycles in the

world.

Won many awards for initial quality and customer

satisfaction.

Automobiles are liable and generally fuel efficient .

Research has afforded them competitiveness in

innovative products. The cutting edge asimo robot

and a successful motor sports programs provide

innovations that are passed to consumers as well

as press recognition.


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Won the moto GP manufacturers title and came in

second in the F1 constructors championship. While

these race and motorcycles are much different

than production vehicles. The lessons learned on

the track transfer to better performance and

engineering of future consumer vehicles.

They were a pioneer in engineering low emissions

internal combustion and hybrid technology.

The Only other manufacturer outside of

Mitsubishi to branch out into many other areas

outside of automobiles.

WEAKNESS

Products are fairly bland and inoffensive in terms

of styling.

Prices are higher for non luxury vehicles than

comparable modes by other manufacturers.

Not having a strong offering in a truck line.

Vehicles also have a reputation for being under

powdered or pokey econo boxes.

THREATS

* As far as new low emissions vehicles, they need to

put something on the marketing soon to recapture

their image as the green leader. The new hybrid

accord looks to fill that gap on paper. However even


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higher performance than the regular accord, the hybrid

is well just uninspiring. Yes is quicker and gets better

mileage and has more power, but it looks the same, a

car your parents would drive.

The Expansion into china and India will provide

increased sales and spread the image of Honda.

However caution should be taken. If Honda can put an

affordable transportation in the hands of the masses

then great, but if instead of affordable they opt for

cheap, then the two largest concentrations of people

on the planet will know Honda as crap.

Regaining the lead of low emissions is a risky

proposition. If Honda goes fuel cell and every one else

goes electric, then just rolled craps. But to be the

leader, they need to put something out to be

recognized. Even though the accord hybrid has better

performance, it still looks the same to the guy on the

street.

Honda discusses threats off the company’s long term

success.

Honda one of the most lucrative and best managed

companies in the world.

Marketing


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Nandi Honda has very famous all over India

because it has various types of features.

1. COLOUR :

The Nandi Honda company always produce or

manufacture best type of colours in order to

attract the customers.

2. MILEAGE :

Mileage is one of the feature of Nandi Honda

because it gives more mileage than compared

other.

3. DESIGN :

Nandi Honda is giving various and wide variety of

designs because Nandi Honda wanted the

customers to take their products.


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MANAGEMENT AND

HUMAN RESOURCE

ASPECTS OF THE

COMPANY


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MANAGEMENT ASPECTS OF THE

COMPANY

Nandi Honda

The Nandi Honda the company has been started

at Bellary in 17th September 2004 near Sudha Cross

and it is maintaining by two directors. Mr. U.Baid Ahmad

and his mother Mrs. Ismat Hunissa.

Planning

The company have DMS which will be using for the

customer for services to report the employees.

The company has prepared a plan so that the

employees should work according to that plan. So that

their will be less chances of disputes with the sub

ordinates. So that they can work in a better manner.

The heard of the organization is service.

For the run along run of the company. They are

widening the organization structure by opening new

branches in Hospet, siruguppa, Sandur etc., in order to

extend their organization.

In Bellary also they are making another branch

because to help the customers for easy service. Nandi


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Honda is providing easy service for the customers. So

that it will be very helpful to the customers.


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ORGANIZATION CHART

Technician

M.D.

Veerashaiva College, Bellary.

CEO /MD/OWNER

SALES MANAGER

SERVICE MANAGER

SPARES MANAGER

NISAR AHMEDSALES

EXECUTIVE

AMIRSUPERVISOR

AZMATHEXECUTIVE

(SPARES)

SERVICE MANAGER

SUPERVISOR -5SERVICE

ADVISOR -2RECEPTIONIST -1

TECHNICIANS -12WORK BOYS -20

HELPERS -12

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STAFFING

There are 80 people in the organization

60 member are in service

20 members are in other work.

The employees who are working in Nandi Honda in

Bellary are providing with TA,DA, provident fund.

Honda is giving a free education to the employees

children i.e. in Nandi school.

Directly and indirectly they are helping both to the

employees and to the employees children by giving

education.

The company provides bonus too. Nandi Honda gives

Bonus to the employees at the time of festivals period

like Deepavali or Ramzan or in the month of September

every year.

CONTROLLING

The Preventive measure that the company takes

is that, the company has made on insurance policy on

the name of the employees before in advance. So, in

order to overcome any accidents or incidents in the

organization.


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SKILL

Training

Groups of 80 to 130 workers will train at east

liberty. Training consists of working on the production

floor as well as spending time in the classroom, where

employees will learn about Honda’s culture and

philosophy.

Trainees are assigned to departments based on

need and hire date, then are taught a variety of jobs in

the department. For example, employees in the paint

department are trained on all the jobs within that

operation.

The first group of 40 trainees who arrived at east

liberty in early January consists of team leaders,

potential supervisors and trainers. Future groups will

include mostly plant floor staff . In 2011, personnel

completed 6,743 hrs of training. A shift completed

1944 hrs. B Shift completed 1899 hrs and C shift

completed 2039 hrs. volunteers completed 798 Hrs

and college interns completed 71 hrs.


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The following were major activities and topics

covered in training.

The Department trained one new battalion chief

and one new apprentice last year.

Three new college interns were trained.

Six Firefighters continued their emergency medical

technical training. This also includes EMT-D

training.

Corte Madera fire officers completed 230 and 231

wild land courses.

All corte Madera paramedics completed the

protocol update class for 2011 presented by our

medical director.

The departments paramedics attended monthly

run reviews held at Kaiser and Marin General

Hospitals.

Corte Madera Fire Department personnel

continued our mandated fire service related

training with Larkspur and Kentfield fire

departments, to address the multi company training

requirement. Additional training included confined

space rescue, SCBA confidence course, EMT, re-

certification training , aerial ladder operations,


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MERA communications training, vehicle extrication

training and fire protection training.

COMPANY’S MISSION AND VISION

Nandi Honda has also some mission and vision.

VISION

There first and the foremost vision is that is to

satisfy the customer by maintaining with friendly

relations and giving them a best possible one.

The second comes is that is to expand the service

so they wanted to give the best service to the

customers.

MISSION :

There mission is that is to drag the 50% of the

customers. Still they wanted to extract the customers.

Their main draw back is that there production

level is low. So they have said that they surely

increase their production.


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In Nandi Honda the main strength is that the

brand. People will come to this company because of

their brand.

The company do not have proper infrastructure

faculties. So that the employees are facing many

difficulties and employees are not interested in doing

the work. So that it will be a very great loss to the

company.

Weakness is that they need more infrastructure

faculties.

In Nandi Honda staffing is not proper . They should

maintain a proper and good staffing. So that it will be

very helpful for the company to maintain friendly

relations with the employee in the company.


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CONCLUSION


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CONCLUSION

I can conclude that Nandi Honda is the one of the

best company as it has many advantages, Nandi

Honda’s companies bikes are too good.

Nandi Honda is maintaining good relations with the

public, customers as well as with the sub-ordinates.

Nandi Honda has a good culture. The main thing is

that they help to the employees by giving education to

the employees children. I can say that is the best one.

At last I can say that Nandi Hondas managing aspects

is also good because weekly they are conducting

meetings each head is to take meetings.

Like sales manager keeps meeting regarding the

increase of sales or to improve sales. Spare parts

manager is to guide to his sub-ordinates and the

service manager is to keep meetings regarding the

service to the customer.

BIBLIOGRAPHY


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1. Management : Prof T.N. Chabra

Prof. ASHWATHAPPA

2. Web sites : www.google.com

www.Honda.com

www.wikipedia.com


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http://www.Honda.com/

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