Name : Maurice Hancock Date : 7 th February 2008

Name : Maurice HancockDate : 7th February 2008

Microsoft Business Intelligence—Empower Everyone in Your Organisation

The Execution Gap…• 95% of a typical workforce does not understand

how the organisational goals and objectives relate to their jobs

• 90% of organisations fail to execute their strategies successfully

• 86% of team spend less than one hour per month discussing strategy

• 60% of organisations do not link their strategies to their plans and budgets

Source: Palladium Group/BSCOL

Why is that…

• Complex Tools delivered to Business Users• Business / Casual Users need training courses• High License price. • Multiple products for IT to administer

How Business Performance Management is addressed today

Is any of this still relevant?

Business AnalystsExecutives

Information Workers

Many moving parts

Manual consolidation

Linked Spreadsheets

Error-prone

Slow

Complexity / Functionality

Integration

Differentiating the offering

Economics

IntegrationEveryone Uses Business Intelligence Information In Four Main Ways…

Analyse

MonitorPlan

Report

Functionality through familiar interfaces

Spreadsheet AnalysisData entry and report viewing

Publish and Share InformationAggregate Plans and Forecasts

DataminingKPI Analysis

Ad-hoc reporting

Personal BI Team BI Organisational BI

Economics

Knowledge Workers

Functional Employees

£1,000 + Executives

and Managers

High Average User Costs Force You To Decide Who Will Go Un-served Or Underserved

Executives and

Managers

Knowledge Workers

Functional Employees

The Un-served and Underserved

Improving organisations by providing business insights to all employees leading to better, faster, more relevant decisions

Complete and integrated BI and Performance Management offering

Widespread delivery of intelligence through Microsoft Office

Enterprise grade and affordable

Microsoft Business Intelligence

Media & EntertainmentDriving Business Performancein Print & Publishing Companies

Media & Entertainment Challenges• New Business Models

– New partnerships– New revenue mechanisms– Traditional revenues subsiding

• Maximise customer relationships & profitability– Recruiting new customers is more costly than growing existing relationships– Need to deliver the most relevant content to customers and audience

segments.• Complex Infrastructure through M&A• Regulatory reporting – (e.g Offcom)

Print and Publishing Challenges

Finance• Improving financial management, including cash flow analysis,

asset management, and investments, through optimized financial systems

IT • Consolidating disparate IT infrastructure resulting from acquisitions

• Migrating to architectures to provide new content services

Legal • Acquiring, tracking, and maximizing intellectual property (IP) rights

Circulation • Forecasting print orders accurately and managing returns cost effectively

Production • Managing complex print orders• Facilitating collaboration with editorial teams

Distribution • Performing financial and logistical analysis to optimize customer reach and ad zones

Ad Sales • Managing ad sales cycle through multiple channels• Consolidating Agency spend across multiple titles

People Divided by Disparate Systems…Finance

& ManagementOperations & production

Customer Care & Sales

Editorial & Content

Optimising the Print Pricing

Challenge• Newspaper’s print

facility is a wholly owned, non profit making subsidiary.

• Print costs quote is f(quantity, # regional variations.....etc)

• Circulation manager needs print quote to decide what quantity.

• 30 linked multi-tab spreadsheets to calculate cost for non profit

• Always a deadline !

Solution

• Microsoft PerformancePoint planning uses Excel as input template with SQL Server Analysis Services to provide complex analysis and calculations for non profit print costs.

Benefits

• Reduced resource to calculate daily print costs

• Increased forecast accuracy

• Robust solution

Driving Business PerformanceBusiness Intelligence for Telecommunications Companies

Current Business Performance Landscape

Fragmented• Average $B+ firm has 10 GLs, 12

budget, 13 report systems. • Only 26% have integrated planning

and reporting processes.

Labor intensive• Average time for annual budget

process is 4-5 months.• Budgeting process takes up 20-30% of

managers time.• Finance staffs spend 79% of time on

“low-value” activities.

Slow and inflexible• Only 20% of firms update budgets

within the fiscal cycle.

• Average firms wait 11 days from month end to get reports.

Costly and ineffective• Cost to budget is 23,000+ person days

per $B in revenue.

• 60% of firms fail to align actions & strategy.

* Best Practices in Planning and Management Reporting by David A. J. Axson.

Microsoft’s BI solution Core components for Service Providers

• Microsoft solution to analyse, plan, monitor, scorecard, budget and model business processes

• Powerful analytical tools for enterprise-ready businesses

• Flexible workflow integration• Standardisation of

existing tools using Microsoft Office

EnterpriseCube

Business Process

Management

Content Management

Data Integration

Business Intelligence

Business Intelligence Module Solutions for Service Providers

Customer Segmentation

Increase marketing efficiencies by

identifying customer segments and

expected buying behavior

Interactive data mining with trend reportsDrill-down reports for discovery of customer patternsAd-hoc queries enable identification of new or changing buying patterns

Revenue Management

Identify revenue leakage areas and

concerns. Plan actions and view trends in order to increase revenue

Visibility into customer churn analysisExplore revenue predictive analytics and trend reportsUses familiar MS Office interfaces

Profitability Management

Identification and analysis of customer

accounts by most and least profitable or

ARPU

Detail summary reports of top & bottom accountsDrill-down reports on causes of non-profitable customersWorkflow-enabled to interactive with existing CRM systems

Churn Analysis

Identify, reduce and prevent

voluntary customer attrition through proactive

and reactive measures

Root cause analysis of voluntary customer attritionAssess existing customer churn scoreExplore customer clustering and what-if scenarios to determine course of action

Case study: Customer ProfitabilityLarge telecommunications company in the US, with over 61 million subscribers and the nation's largest digital voice and data network

Customer Business Challenge

Challenges identifying current premium and non-profitable customers Process is error prone and consistently exceeds their 16 day SLANo in-depth visibility/analysis on customers profitabilityDifficulties tracking customers profitability history

Solution

End-to-end Customer Profitability solution based on Enterprise Cube framework and Microsoft SQL Server 2005Near real-time access to customer profitability analysis

Customer Results/Benefits

Potential savings of US 1 million per monthBetter customer service by reducing customer misclassification errorsSignificant reduction on manual effortAutomate report generationDashboards and analytical drill-down tools on portalSingle Portal view

Microsoft Leads the BI Quadrant

Conclusion

• Differentiate on Integration, Functionality and Economics

• Experienced in applications for Media and Entertainment

• Microsoft Enterprise Cube for Telco