NAILS’ 2020 Annual Report Read our survey results to find out what nail techs have to say about their clients, their services, and themselves. Then view the results of our annual Readers’ Choice Awards to discover their favorite professional products. We salute the team at Essie for their support of this year’s industry statistics section and for their longtime commitment to elevating the careers of nail professionals. www.nailsmag.com | DECEMBER 2019 | NAILS MAGAZINE 17 p. 20 2019-2020 INDUSTRY STATISTICS • How much do you earn on average? • What nail services are most popular? • What are your greatest business challenges? p. 26 2019 READERS’ CHOICE AWARD WINNERS p. 30 20 FAVORITE NEW PRODUCT INTRODUCTIONS THANKS TO
19
Embed
NAILS’ 2020 Annual Report · AQR Studio QA Proofreader Art Director CopyWriter Acct Exec Release QA Print Prod AD: None CW: None CD: None AP:-- PP: Chris Zei Slug Name: CRAFT MagNwp
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
NAILS’ 2020 Annual Report
Read our survey results to find out what nail techs have to
say about their clients, their services, and themselves.
Then view the results of our annual Readers’ Choice Awards
to discover their favorite professional products.
We salute the team at Essie for their support of this year’s industry
statistics section and for their longtime commitment to elevating the
careers of nail professionals.
www.nailsmag.com | DECEMBER 2019 | NAILS MAGAZINE 17
p. 20 2019-2020 INDUSTRY STATISTICS• How much do you earn on average?• What nail services are most popular?• What are your greatest business challenges?
p. 26
2019 READERS’ CHOICE AWARD WINNERS
p. 3020 FAVORITE NEW PRODUCT INTRODUCTIONS
T H A N K S T O
AQR
Studio QA
Proofreader
Art Director
CopyWriter
Acct Exec
Release QA
Print Prod
AD: NoneCW: NoneCD: NoneAP: --PP: Chris Zei
Slug
Nam
e: C
RAFT
Mag
Nwp
Ad #: M19ES009Headline: gel - like color & shine, easy removalVisual: Beauty/ProductSpace/Color: Spread - CMYKPublication: Various
Bleed: NoneTrim: 15.75” x 10.75”Live: 15” x 10”Gutter: None
Document Name: CNY_M19ES009_04.inddDocument Path: CPNY:ME Production:Essie:Essie_Production:Magazine:M19ES009:CNY_M19ES009_04.inddFont Family: Nexa ESSIE (Regular, Medium; OpenType), Trade Gothic (Bold Condensed No. 20; Type 1)Ink Name: CMYKLink Name: CNY_PR20052_essie gelcouture tweeds US ad_V1.tif (CMYK; 1052 ppi; Up to Date; 28.51%), DES7-10792087-Rev1d_Logo_4CMG_SWOP.tif (CMYK; 898 ppi; Up to Date; 66.75%), CNY_GEL COUTURE LOGO LOCKUP AS OF 10-18-18_OL_cmyk.eps (Up to Date; 96.76%), ESSIE-gel-couture-tweeds-woven-with-wisdom-swatch.jpg (CMYK; 4940 ppi; Up to Date; 6.07%), ESSIE-gel-couture-tweed-to-know-swatch.jpg (CMYK; 4940 ppi; Up to Date; 6.07%), ESSIE-gel-couture-tweeds-all-i-tweed-swatch.jpg (CMYK; 4940 ppi; Up to Date; 6.07%), ESSIE-gel-couture-patterned-and-pol-ished-swatch.jpg (CMYK; 4940 ppi; Up to Date; 6.07%), ESSIE-gel-couture-tweeds-down-to-the-herringbone-swatch (1).jpg (CMYK; 4940 ppi; Up to Date; 6.07%), ESSIE-gel-couture-steeped-in-style-swatch.jpg (CMYK; 4940 ppi; Up to Date; 6.07%), ESSIE-gel-couture-tweeds-polished-and-poised-swatch.jpg (CMYK; 4940 ppi; Up to Date; 6.07%), ESSIE-gel-
Ad #: M19ES009Headline: gel - like color & shine, easy removalVisual: Beauty/ProductSpace/Color: Spread - CMYKPublication: Various
Bleed: NoneTrim: 15.75” x 10.75”Live: 15” x 10”Gutter: None
Document Name: CNY_M19ES009_04.inddDocument Path: CPNY:ME Production:Essie:Essie_Production:Magazine:M19ES009:CNY_M19ES009_04.inddFont Family: Nexa ESSIE (Regular, Medium; OpenType), Trade Gothic (Bold Condensed No. 20; Type 1)Ink Name: CMYKLink Name: CNY_PR20052_essie gelcouture tweeds US ad_V1.tif (CMYK; 1052 ppi; Up to Date; 28.51%), DES7-10792087-Rev1d_Logo_4CMG_SWOP.tif (CMYK; 898 ppi; Up to Date; 66.75%), CNY_GEL COUTURE LOGO LOCKUP AS OF 10-18-18_OL_cmyk.eps (Up to Date; 96.76%), ESSIE-gel-couture-tweeds-woven-with-wisdom-swatch.jpg (CMYK; 4940 ppi; Up to Date; 6.07%), ESSIE-gel-couture-tweed-to-know-swatch.jpg (CMYK; 4940 ppi; Up to Date; 6.07%), ESSIE-gel-couture-tweeds-all-i-tweed-swatch.jpg (CMYK; 4940 ppi; Up to Date; 6.07%), ESSIE-gel-couture-patterned-and-pol-ished-swatch.jpg (CMYK; 4940 ppi; Up to Date; 6.07%), ESSIE-gel-couture-tweeds-down-to-the-herringbone-swatch (1).jpg (CMYK; 4940 ppi; Up to Date; 6.07%), ESSIE-gel-couture-steeped-in-style-swatch.jpg (CMYK; 4940 ppi; Up to Date; 6.07%), ESSIE-gel-couture-tweeds-polished-and-poised-swatch.jpg (CMYK; 4940 ppi; Up to Date; 6.07%), ESSIE-gel-
Other ............................................... 8%
At what age did you start beauty school? 17 or younger ............................10%18-20 ...........................................23%21-23 .............................................7%24-26 .............................................9% 27-29 .............................................9%30 or older ................................. 41%
What is your gender? Female
97%Male2%
Prefer not to say
1%
25 or younger .............. 2%
26-30 .......................... 10%
31-35 ........................... 10%
36-40 ...........................14%
41-45 ........................... 18%
46-50 ...........................17%
51-55 ............................14%
over 55 ....................... 15%
How old are you?*Which best describes your current employment situation?
(Select all that apply)
Nail technician (booth renter) .............................................................28%
Salon owner doing nails (not a booth renter) .................................. 21%
Nail technician (employee) .................................................................. 16%
Home-based salon owner ................................................................... 13%
Nail technician/salon owner in a salon suite ....................................10%
Mobile salon business owner ...............................................................8%
Salon owner NOT doing nails ............................................................... 4%
I am an educator or administrator at a cosmetology school. ..........3%
Other ......................................................................................................10%
Besides yourself, how many other nail technicians work in this salon? None
57%1-535%
6-104%
11+4%
How long have you been doing nails?
Less than 1 year ..................................7%
1-2 years ...............................................9%
3-4 years ............................................10%
5-6 years ..............................................8%
7-8 years ...............................................6%
9-10 years .............................................6%
11-12 years ...........................................2%
More than 12 years...........................52%
METHODOLOGY: To bring you this year’s industry statistics section, NAILS polled a cross-section of readers via an online survey.
MADE IN A VARIETY OF SCENTS & SIZES
(Scent availability will vary among distributor stores.)
Order individual sizes online, or shop locally at a distributor that can offer a range of professional spa products and scents, including sizes as large as f ive gallon.
Y our clients have never experienced anything like VolcanoSpa’s bubbling
and fizzing five-step pedicure treatment. Volcano Spa pedicures will dazzle clients and keep them coming back for more!
Clients will “feel the eruption” as Step One and Step Two combine to create a fun eruption of bubbles to detox the feet.
Complete the sumptuous fi ve-step service with an Exfoliating Sugar Scrub, Collagen Cream Maske, and Collagen Massage Lotion.
The rich, effective formula provides long-lasting benefi ts — and the Mask and Lotion contain collagen to promote youthful skin.
Entice customers with a luxury experience at no increased cost, or use the high-end treatment as an optional pedicure upgrade
The system’s single-use packets are always clean, fresh and hygienic. Single-use packets also allow you to regulate the amount of product you use, making it easy to calculate the cost of each service.
Each packet contains enough product for a generous product application. The system includes two 3-oz. packets and three 1-oz. packets vs. other brands that typically only include four 1-oz. packets.
VolcanoSpa comes in eight alluring scents, including Romance, Honey Pearl, Orange No.5, Tropical Citrus, Lavender Eruption, Green Tea Aloe Vera, and new Gold and Rose Gold, which contain CBD.
Cruelty free and paraben free, VolcanoSpa products are made in the U.S.
Clients will love the beautiful upscale packaging.
Use this fun, unique experience with big detox bubbles to encourage return customers. And you can be sure they’ll tell their friends about their VolcanoSpa Pedicure.
Things to Know About a VolcanoSpa Pedicure
ADVERTISEMENT
@volcanospaproducts
SPONSORED BY
Go to www.volcanospa.com to order small quantities online, or shop a distributor store near you. For distributor information, email us at [email protected].
1001
02
03
04
05
06
07
080910
h
sy
L807958.indd 3 10/23/19 1:51 PM
24 NAILS MAGAZINE | DECEMBER 2019 | www.nailsmag.com *DATA SOURCED IN 2018
acrylic dip service ................................... $35.05 ........... $35.14 ..........fl t
S TAT I S T I C S / / c l i e n t s e r v i c e s
What services are offered at this salon? (Select all that apply) manicures...........................................................................88%hard gels (traditional gels) ..............................................85%pedicures ...........................................................................83%soak-off gels/gel-polish ...................................................77%acrylic dip systems ...........................................................62%nail art ................................................................................53%nail reconstruction ...........................................................48%waxing ................................................................................47%eyebrow or eyelash services ...........................................44%paraffi dips ......................................................................44%hair care .............................................................................39%hybrid gels/tube gels .......................................................37%skin care .............................................................................28%makeup ..............................................................................25%acrylics (traditional, not a dip system) ............................24%massage .............................................................................22%airbrushing for nails .........................................................12%tanning .................................................................................6%
Which of the following do you use primarily for booking client appointments? (Choose the single most common method you use)
Traditional paper calendar/paper booking system ........................................33%
Online booking program or app (like Style Seat, for example) .....................22%
Texting with clients ............................................................................................. 17%
Computer software program ............................................................................ 12%
Other .......................................................................................................................3%
2019 2018 %
up to $50 .........................17%$51-$100 ..........................27%$101-$200 ....................... 30% $201-$300 ........................16% $301-$400 ..........................6% $401 or more .....................4%
On average, how much do you spend PER MONTH on nail supplies?
Do you retail nail care products to clients?*
Yes46%
The salon has retail products for sale but I personally do not.
Other2%
No44%
AVERAGE SERVICE PRICES
8%
Untitled-7 1 10/2/19 12:16 PM
26 NAILS MAGAZINE | DECEMBER 2019 | www.nailsmag.com
FAVORITE CUTICLE TREATMENT
1 Famous Names Dadi’Oil Nail & Skin Treatment Oil
2 CND SolarOil3 Morgan Taylor Remedy4 Young Nails Rose Oil5 Gelish Nourish (tie)5 ORLY Cuticle Therapy Crème (tie)
FAVORITE DIP SYSTEM
1 Gelish Dip2 Young Nails SlickPour3 KUPA DipFinity4 OPI Powder Perfection5 Artistic Nail Design Perfect Dip
FAVORITE DISINFECTION PRODUCTS (For Implements)
1 KUPA Ultra Sonic Disinfector2 OPI NAS993 Virox Rejuvenate Disinfection
Prevention HLD84 BlueCo Brands Barbicide5 La Palm Spa Disinfectant
One Step Cleaner
FAVORITE ELECTRIC FILE
1 KUPA MANIPro Passport2 Gelish Go File3 Young Nails YN-100 Electric File4 Medicool Pro Power 35K Portable
1 Young Nails Colored Acrylic2 CND Perfect Color Powder
Collection3 EzFlow Boogie Nights Glitter
Acrylics4 NSI Simplicité Colour Powders5 KUPA Triptych Colored Acrylic
FAVORITE BASE COAT
1 Gelish Foundation2 CND Shellac Base Coat3 OPI Natural Nail Base Coat4 ORLY Bonder5 Light Elegance Tack UV/LED
Bonding Agent
FAVORITE BRUSH (For Enhancements)
1 Light Elegance Gel Polish Bling Brush
2 CND ProSeries Enhancement Brushes
3 Gelish #6 Gel Brush4 Young Nails Finesse Brush Series5 Wildflowers Black COMBO Tool
The Results Are In!
ou’ve cast your ballots and we’ve tallied the results. Now — drumroll
please — we’re proud to announce the winners of our 2019 NAILS Readers’ Choice Awards. See what others in the industry are preferring and purchasing in 32 product categories. Are any of your faves on the list?
And take a look at the 20 innovative new items you selected in the Favorite New Product category, which were released on or before August 1, 2019.
Y
A N N UA L R E P O R T / / R e a d e r s ’ C h o i c e A w a r d s
I n 1988 Elmien Scholtz introduced the first-ever UV-curing, soakable, color nail gel to
the world — BioGel. It offers a non-chip salon treatment that cures to a strong, flexible, glossy finish that strengthens and protects the natural nail, along with color that lasts for weeks.
Since then, Bio Sculpture products have been tried, tested, and proven for more than 30 years.
Bio Sculpture products are 10-free, hypoallergenic, 100% vegan, and not tested on animals.
Bio Sculpture’s complete range of products includes the original BioGel System, Evo Gel Polish, Ethos Natural Nail Care products, Gemini Nourishing Nail Polishes, HP Nail Art, Spectra Dual LED/UV Curing Lamp, and the latest addition, Carmen.
The BioGel System will add 90% natural nail strength with a simple gel overlay. It can also be used to lengthen the natural nail, build upper arch support, reinforce the natural nail, build extended sculptures, do silk repairs, and create beautiful nail art using its 185+ colors.
Available in 90+ colors, Evo Oxygenating Gel Polish can be used for gel overlays, to apply Evo glue-less tips, to create short gel sculptures, and to make arch corrections.
Ethos Natural Nail Care consists of eight products. It features four different base coats (for use depending on the nails’ condition) to protect, heal, and strengthen natural nails.
Gemini is a nourishing, fast-drying, long-lasting nail polish that boasts more than 160 colors.
HP Nail Art consist of 11 highly pigmented primary color gels, along with seasonal stencils for easy nail art.
Spectra was designed with power intelligent technology to emit a wider range of UV and UV LED spectrums to ensure gentle yet optimum curing.
Carmen is a youthful and light perfume with smooth warming elements.
Bio Sculpture educators provide training across the United States at pre-determined locations. Learn more at www.biosculpturegel.com/training. If a class is not listed for your area, call (714) 656 4360.
010203
04
05
06
070809
10
10
L809378.indd 3 10/23/19 2:07 PM
28 NAILS MAGAZINE | DECEMBER 2019 | www.nailsmag.com
FAVORITE PEDICURE TOOL
1 Footlogix Excavator with Round Edge and Blacks File
2 OPI Dual Sided Foot File with Disposable Grit Strips
www.nailsmag.com | DECEMBER 2019 | NAILS MAGAZINE 33
This paid advertising section contains information on other companies whose products and services you might want to check out.
EssieStay polished and poised with the new Essie Gel Couture
Timeless Tweeds. Gel Couture is a 2-step longwear system available in 150+ shades. Start with two coats of gel-like color and finish with platinum-grade top coat for long-lasting shine The curve-hugging brush provides perfect color coverage and
quick application. No lamp needed, with easy removal.
(866) 313-7845www.essie.com
Bio SculptureBio Sculpture Ethos Mirror Top Coat is a smooth and silky
nail polish finish that has a plumping e fect to increase the brilliancy of nail color.
Mirror Top Coat resists scratching and displays vibrant color.
It is long lasting and has a high-gloss, mirror-like shine.
(800) 770-4493www.biosculpturegel.com
Volcano SpaThe Satin Edition lamp has sleek curves and premium
components. It’s made in Japan and assembled in Taiwan.Its LG battery is the newest UV/LED technology that cures 99%
of all gel polish brands. Charge lasts up to 10 hours.Buy now at www.volcanospa.com or at a distributor near you.