NAHCR Slides

• 1. social media victories

2. schwerdtfeger [shwert feger] 3. slideshare.net/g8patrick 4. 5. 6. 7. we know the future 8. 20062.7 Billion/ month 200931 Billion/ month 9. over500 millionusers 2 ndlargestsearch engine 10. todays realities Nielsen Survey, 2009 only14%trusttraditional advertising 3 70%trustpeer reviewsposted online 2 90%trustrecommendationsby friends 1 11. craigslist.com traffic 12. healthcare job boards http://www. hospital jobs online .com/ http://www. med hunters.com/ http://www. health career web .com/ http://www. healthcare source.com/ http://www. medzilla .com/ http://www. healthcare job postings .com/ http://www. hc jobs online .com/ http://www. health jobs usa .com/ 13. the best candidates are currently workingfor your competitors 3 people listed asemployment references 2 personal friendsof your best employees 1 14. conversations are markets 28 15. 33 16. are you too busy? 17. Canadians smart people outrun your competition! 18. write1blog post, and 39 record as apodcast& discuss onvideo 4 blogcarnivals& freee-book directories 3 publish on 000s ofarticle directories 2 push toFacebook ,LinkedIn&Twitter 1 19. 65,000+ downloads 21 20. embrace new media 21. the conversation 22. waste of time? Pear Analytics, 2009 Only8.7%have pass-along value 4 8.5%are self-promotion and/or spam 3 38%are conversational between users 2 40%of tweets are pointless babble 1 23. 24. 25. #job 26. 68% of orders 85% of new customers 27. participate in the conversation 31 28. the contacts 29. emails from LinkedIn join groups 30. contributing on groups 31. build your network FAST 32. should I upgrade? 33. recruiters 34. Buddy Media + 300% 35. communicate with precision 30 36. the community 37. facebook facilities pages businesses and public figures 3 groups people with similar interests 2 profiles people with friends and family 1 38. accessibility pages 0 hurdles (indexed by Google) 3 groups 1 hurdle (profile but not friends) 2 profiles 2 hurdles (profile & friends) 1 39. Mayden Hospital ? keywords in page title Mayden Hospital Careers & Job Postings 40. Sarah Wiley Julie Cohen tag people in photos Peter Judd 41. staff with happy patients? I am a SURVIVOR 42. CSH 43. engage your community 29 44. the channel 45. 34,684 videos submitted 425K email-verified votes 46. what motivates you? 47. a day in the life 48. $4M to $60M+ 49. necessary equipment 50. + 500% 51. leverage rich media 54 52. cultural revolution source content Yes we can! 32 53. what isyourcontent? 38 54. the future isalready here it justisnt evenly distributedyet. William Gibson, November, 1999 55. Web ifyYour Business Internet Marketing Secrets for the Self-Employed Author & Speaker $ 20.00