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Key Issues for UniversitiesHow easy is it to find your site online? How many clicks from your school's homepage? How important is the web in your international
student enrollment plan? How do you respond to prospects electronically? Are you using DVCs? Are you chatting, using videos, or presenting to
parents? Can students check the status of their applications
online?What percentage of your international students apply
online? After admission, what do you do to keep these
students interested?
NAFSA GS-013: Cyber Recruitment 2008 22
International Website Basics 101:What do you have to have?
Focus groups with your current internationals
Review of U.S. State Department’s ―How to Have an Internationally Friendly Website‖
School description with costs and housing information
International undergraduate / graduate admissions
Proportion of international students at that university and class profiles
Quotes from international students
Requirements and documents that apply to international students
GS-013 at NAFSA 2008 in Washington, DC Martin Bennett Ball State University in Indiana U.S.A.
Cyber Recruitment: Effective Use of Technology for a Dynamic Demographic
Slide Number(s) 1. Co-Presenters: Cheryl Darrup-Boychuck, USjournal.com | Corning, New York | [email protected] Viktar Khotsim, educationUSA | Minsk, Belarus | [email protected] Martin Bennett, Ball State University | Muncie, Indiana | [email protected] 2. We hope to help you become tech-literate not a techie, and communicate with students using their preferred tools. 3-4. The Digital Divide: Only 1.3 billion out of the 6.6 billion people in the world today have regular online Internet access. 5-7. Worldwide Internet Statistics: http://www.InternetWorldStats.com/
Penetration Rates Users Growth, 2000-08
North America 72.20% 243 million 125.20%
Oceana / Australia 56.40% 19 million 151.60%
Europe 46.80% 374 million 256.10%
Latin America / Caribbean 22.10% 127 million 603.40%
Middle East 17.10% 34 million 923.70%
Asia 13.60% 512 million 348.10%
Africa 4.70% 45 million 903.90%
World Average 20.30% n/a 275.40%
8. One Laptop per Child and similar initiatives account for the dramatic growth in developing countries. 9. Internet Usage by Language: http://www.USjournal.com/en/educators/erecruit/08/pie3d.html 10. Precision Marketing on desktops, laptops and handheld devices, by language, geography and other variables. 11. Global Statistics to Consider: In 2008, the Internet is more frequently accessed on mobile phones than on PCs. Source: “Mobile Advertising” by Chetan Sharma, Joe Herzog, and Victor Melfi 12. Near-future Projection: Direct online funds verification will facilitate a paperless student visa application process.
Co-Presenter: Viktar Khotsim, educationUSA | Minsk, Belarus | [email protected] 13. educationUSA Virtual Consulting Office: Advising Without Borders! http://vco-edusa.net 14-15: VCO Project Now: Team of 36 advisers from 21 countries, with 5,219 subscribers, and 7,800 incoming questions 16. Objective: To develop a classification of incoming questions and to prepare a set of concrete recommendations 17. Classification and recommendation of incoming questions: Very basic, labor-intensive, concrete and miscellaneous 18-19. Very basic questions: 75% of all incoming questions Refer to nearest educationUSA Advising Center 20-21. Labor-intensive questions: 15% of questions Present direct link or contact info for students to help themselves 22. Concrete questions: 5% of questions, requiring a “tailored” answer Archive the questions for later use 23-24. VCO and U.S. Educational Institutions:
Refer interested applicants with questions not specific to a U.S. institution to the VCO web portal
Let your current students and alumni know that they are welcome to participate in the “forum” and other sections
Place the VCO banner on your website; contact Viktar Khotsim, [email protected]
GS-013 at NAFSA 2008 in Washington, DC Martin Bennett Ball State University in Indiana U.S.A.
Co-Presenter: Martin Bennett, Ball State University | Muncie, Indiana | [email protected] 25. Key Issues for Universities
How easy is it to find your site online?
How many clicks from your school's homepage?
How important is the web in your international student enrollment plan?
How do you respond to prospects electronically?
Are you using DVCs (“Digital Video Conferencing”)?
Are you chatting, using videos, or presenting to parents?
Can students check the status of their applications online?
What percentage of your international students apply online?
After admission, what do you do to keep these students interested? 26. International Website Basics 101:
What do you have to have?
Focus groups with your current internationals
Review of U.S. State Department’s “How to Have an Internationally Friendly Website” o http://exchanges.state.gov/education/educationusa/intl_web.htm
School description with costs and housing information
International undergraduate / graduate admissions
Proportion of international students at that university and class profiles
Quotes from international students
Requirements and documents that apply to international students
Visas: Up-to-date information 27. Prospects to Admitted Students:
Maintain communication
Change things up every so often — student profiles, video interviews, alum interviews, promotional videos
Send e-mails to prospects when new information is added
Online application form a must
Look into in-house or third-party chats
Develop a web-based status check for applicants
Offer video interviews to departments admitting GA/TAs (Skype, Live Messenger, DVC) 28. Admitted to Enrolled: Be proactive with chats, e-messages, online confirmations, arrival info, orientation schedules 29-30. DVC (Digital Video Conferences) See example at http://www.DestinationIndiana.org/
Recruitment fairs with state consortia as well as local connections; service-topics / on-demand workshops 31. Chat Products: Group Chats, Online Chats with educationUSA Centers, Instant Chats 32. Social Networking Sites: See example at http://www.facebook.com/group.php?gid=7344501257 Country-specific networks, worldwide options (MySpace, Facebook, etc.), using these resources 33. Continue the Conversation via NAFSA’s Marketing and Recruiting Network http://www.nafsa.org/knowledge_community_network.sec/recruitment_admissions/recruiting_and_marketing/forums Questions and Answer Period
For the full PowerPoint Presentation: http://www.USjournal.com/en/educators/erecruit/08/cyber.ppt