Nadya Iotova Adult Services Librarian, Katie Wheeler Library Literary Orange 2011 Publicity Committee Chair OC Public Libraries Literary Orange Engage.

Nadya IotovaAdult Services Librarian, Katie Wheeler Library

Literary Orange 2011 Publicity Committee Chair

OC Public Libraries

Literary OrangeEngage

• Joint venture of OC Public Libraries and UC Irvine Libraries

• The domain controlled by OC Public Libraries

• In-house Publicity from the 4th Literary Orange

Literary Orange Publicity 2010

• Goals:– Increase awareness for LO

2010– Increase the number of

paying participants at Lit Orange 2010

• Objectives:– Maintain an updated

informative and attractive website

– Promote LO online– Obtain press coverage in

local newspapers, magazines, radio, and TV

– Attract past participants– Increase number of 1st time

participants

Note: Participants strongly vary by age from aging people to

an increasing number of students (different level of computer savviness).

LiteraryOrange.org

Currently:

-No links to the Literary Orange YouTube Channel or Facebook.

-No bookmarking options.

Engage

Literary Orange Facebook

• Established as Group

• Creator: Laura HearnBranch Manager

OCPL Brea Branch

• 2 Admins

• 38 members

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Link t

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Non-admins can write

on the wall

Facebook Literary Orange - Settings

Facebook Literary Orange - Info

Facebook Literary Orange - Photos

Facebook – “Events” on the Group Site

Invite Guests

option

Facebook – “Events” on Personal Accounts

Select Guests to Invite

not used

Facebook – Postings on Other Groups Sites

Use of Social Media by Authors

• Posting of Literary Orange on their personal websites, blogs, and Facebook – included in the Commitment letter to the authors– 2 months before event letter sent to all authors to post on their

websites/blogs/FB/GoodReads and on literary blogs (The Mark on the Wall, etc.)

– 1 month before Literary Orange 2010 eight (8) authors had posted info on their websites/blogs

– No info available if postings on their FB

Blogs of Literary Orange Authors

Blogs of Moderators• Post-eventApril 2010:

Kristin Laughtin, Literary Orange moderator

http://kristinlaughtin.blogspot.com/

• CurrentSunday, October 24, 2010:

Literary Orange 2011 Website Up!

1 comment

YouTube Literary Orange Channel

YouTube Literary Orange Channel

Link to

Literary Orange website

YouTube Literary Orange Channel –15 videos and their views

MeasuringEvaluation Forms 2010:

“How did you hear about

Literary Orange?”– Library - 80– Website - 15– Email - 18– YouTube - 0– Facebook – 3– Friend – 41– Other - 26

“Other”:– UCI Bookstore– Writers on Writing (radio

program of an author)– PenOnFire (blog of an

author)

– Maile Meloy’s website (author)

– KUCI– Book group– Previous attendee– Etc.

Measuring: Google Analytics

No referrals

from Facebook.com

or YouTube.com

metadata

SUGGESTIONS AND COMMENTS ALWAYS APPRECIATED.

Thank you.

Nadya Iotova

[email protected]

http://www.youtube.com/watch?v=405EIFTDjhQ