Nace presentation pop your events jennifer braun_4 23 13_final2pmslideshare

Innovation Adoption Lifecycle

2.5%13.5%34% 34% 16% -Everett Rogers

TV&Movies

Music

MiscFood

Fashion Events

Pop Culture Inspiration

Upcoming Movies • The Lone Ranger• Great Gatsby• Hunger Games: Catching

Fire• Star Trek: Into Darkness• Iron Man 3• Thor: The Dark World• Fast and Furious 6• Hangover Part III• Man of Steel

Television• Elementary• Scandal• Game of Thrones• Mad Men• Nashville• Dr. Who• Arrested Development • Downton Abbey

People• Sheryl Sandberg• Psy• Jennifer Lawrence• Emma Stone• Kristen Wiig• Michelle Obama• Fun.

Events• Coachella Music Festival• 2012 Summer Olympics• Award Shows (Oscars,

Grammys, Emmys)• Super Bowl• World Cup (Summer 2014)• New York Fashion Week• SXSW• 2012 Inauguration

Food • Tea• Nutella• Sriracha• Popcorn• Ramen• Pho• Food “Experiences” (Ex:

Bompas and Parr Musical Spoons)

• Gluten-free• Hummus• Jello

Recent Movies• Argo• Silver Linings Playbook• Zero Dark Thirty• Lincoln

Music• Psy- Gentleman• P!nk and Nate Reuss

(Fun.)- Just Give Me a Reason

• Fun.- Some Nights• Mackelmore: Thrift Shop• Bruno Mars- Locked Out of

Heaven• Maroon 5- One More Night• Justin Timberlake- Mirrors

Fashion • Florals• Bold Stripes• Color Block• Cutouts• Lace • Leather• Checkerboard• Light Gray• Emerald (Color of the

Year)

Reality TV• Real Housewives

Franchise• The Voice• The Bachelor• Duck Dynasty• Toddlers and Tiaras• Storage Wars

Apps• Twitter’s #Music • Vine• Spotify

Search Topics• Civil War• Crowdsourcing• Shop Local• Cat Videos

Books• Bossy Pants (Tina Fey)• Is Everyone Hanging Out

Without Me? (Mindy Kaling)

• Fifty Shades of Grey• Gone Girl

Fitness• CrossFit• Barre Classes

Miscellaneous• 3-D Printing• Microbreweries• Nail Art• Ikea Hacking• Retro/Mod Style• Watercolor Tattoos• Balloons

Event Anthropology Model

Evaluateeveryone.

TV

Extractessence.

Popularity rationale.

How does it make us feel?

What purpose does it serve?

Why is it of the moment?

What makes it unique?

Extendexperience.

Give it a culture.Foundation, Emotional Benefit, Personality, Functional Benefit

Pop Your Event

Pop Your Event Methodology