MULTI-PLATFORM SOLUTIONS FROM THINKING. INSIGHTS. IDEAS. C O N T E N T D I S P L A Y V E R T I C A L S L I V E P R I N T, D I G I T A L , S O C I A L P R I N T, D E S K T O P , M O B I L E , E N E W S L E T T E R M A R K E T E R S , A G E N C I E S, MA R T E C H S U P P LI E R S A N D M E D I A A O T Y, M E DI A S U M M I T S, A D N E W S LI V E A N D B E S P O K E E V E N T S
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Embed
N T E N T O C I A L PRIN T,D I T A L , ,S P C O P R I N T ...MIDDLE MANAGEMENT HEAD OF TEAM SENIOR MANAGEMENT JUNIOR STAFF MEMBER 39% 27 ... (ADL) AdNews L!VE (BRIS) AdNews L!VE (MEL)
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MULTI-PLATFORM SOLUTIONS FROM
THINKING. INSIGHTS. IDEAS.
CONTENT
DISPLAY
VERTICALS
LIVE
PRINT, D
IGITAL, SOCIAL PRINT, DESKTOP, MOBILE, ENEW
SLETTER
MARKETERS, AGENCIES, MARTECH SUPPLIERS AND MEDIA AOTY, MEDIA SUMMITS, ADNEWS LIVE AND BE
SPOK
E EVE
NTS
REACHING A $35 BILLION MARKETMore than $35 billion is spent each year on marketing in Australia. Are you getting your share? And how do you reach the people who decide where this money is spent?
These big-spending executives are the core readers of AdNews. Our monthly magazine goes to subscribers the first week of every month. We are truly multiplatform, with, digital iPAD and Zinio editions, desktop and mobile website, daily ENewsletter, Social media, premium events, and conferences.
AdNews is Australia’s most professional commentator across Australia’s marketing, advertising, media, martech and communications industries.
Ecosystem
PRINT
MARKETERS
AGENCIES
MARTECH
SUPPLIERS
MEDI
A
AGENCY OFTHE YEARMEDIA
SUMMITS
ADNEWS
LIVE
BESPOKE EVENT S
ENEWS
MOBILE
DESKTOPPR
INTSOCIALDIGITAL
CO
NTENT DISPLAY LIVE VERTIC
ALS
ECOSYSTEM
22
Multi-platform reach
Sources: The AdNews Reader Survey. Circulation of 4,319 AAMA Mar 19. Estimated 5 readers per copy. Social media followers on Facebook, Instagram, Twitter and LinkedIn as at Jan 2020. Website monthly Users based on Jul-Dec 2019 Monthly average Users.
17,000 daily
eNewsletter
64%
agree that it is important for their job to read the eNewsletter
91%
readers say it is important for their job to read AdNews
25,000 per monthDistribution: 5,000
print readership
189,348(Jul-Dec 2019 Monthly average Users)
website
83k+
social
3
Audience insights
* Sources: AdNews Reader Survey
MIDDLE MANAGEMENT
HEAD OF TEAM
SENIOR MANAGEMENT
JUNIOR STAFF MEMBER
39%
27%
18%
15%
In the next 12 months...
30% intend to increase total marketing spend
38% intend to spend more on Digital media
25% intend to review their agency relationships
31% intend to increase their use of marketing technology and automation
17% intend to buy media programmatically
AdNews readers are key decision makers within their organisations
The AdNews audience is comprised of Creative Agency, Media Agency and Media Owners who agree that AdNews is essential reading within their roles.
AdNews is also read by Marketers and Advertisers across major sectors such as Retail, Government, Education, FMCG and more. They read it to keep abreast of industry developments. It is a major source of knowledge that informs marketing decisions and innovations for better business and career outcomes.
4
Audience insights
* Source: AdNews Reader Survey.
7%$500k – $1M
20%< $500k
34%$1M-$20M
11%$20M +
28%Not involved
in Media Buying
AdNews readers have significant media buying power
Involved in media buying72%
5
Comparison
Source: The AdNews Reader Survey: Which Trade Media Brands do you think delivers the most comprehensive coverage of the marketing communications industry?
AdNews
B&T
Campaign Brief
Mediaweek
Mumbrella
Marketing magazine
CMO.com.au
Other
Marketing
Which Trade Media Brands do you think deliver the
most comprehensive coverage of the marketing
communications industry?
58%
7%
2%
3%
21%
2%
1%
1%
1%
6
Awards comparison
Source: The AdNews Reader Survey: Which of the following agency awards carry the most prestige?
of AdNews Survey respondents agreed that AdNews Agency of the Year carried the most prestige of all industry award events.
Full page colour (FPC) $7,210 $5,768 $5,047 $3,605
Half $5,000 $4,000 $3,500 $2,500
Third $3,800 $3,040 $2,660 $1,900
Strip (1/4 or 1/8) $2,750 $2,200 $1,925 $1,375
Special Positions
Inside front cover spread $17,380 $15,680 $14,400 $12,000
Four Page cover roll-fold $34,760 $27,808 $24,332 $17,380
Opposite contents $8,652 $6,922 $6,056 $4,326
Inside back cover $8,472 $6,778 $5,930 $4,236
Outside back cover $9,373 $7,498 $6,561 $4,687
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Advertising
5mm Bleed AreaTrim
Type Area Type Area
Material requirements
• Digital PDF files should be supplied electronically via Adstream or an alternative FTP provider.
• Material supplied on CD or DVD must be in Mac (OS X) format, as a Indesign document or as a high-res PDF.
• EPS files should be Illustrator CS5 or Photoshop CS5.
• PC files (including Excel, Word and Publisher) will be rejected.
• If supplying Indesign files, please ensure all fonts, scans and EPS files are supplied with all colours created in CMYK. Files containing TrueType fonts will be rejected.
• AdNews will only be responsible for accurate colour reproduction of a digital file if a colour digital proof is supplied in accordance with 3DAP guidelines.
• Refer to www.3dap.com.au for details of approved systems. Special PMS colours can be printed with prior arrangement, an additional charge of $800 per colour will apply.
Full page colour (FPC) 225W×307H 220W×297H 190W×252H
Specifications Broken Space
Size
Half Horizontal (Floating) 190W×126H (no bleed required)
Half Vertical (Floating) 92W×252H (no bleed required)
Third Horizontal (Floating) 90W×84H (no bleed required)
Third Vertical (Floating) 63W×252H (no bleed required)
Quarter Strip Horizontal (Floating)
190W×65H (no bleed required)
Eighth Strip Horizontal (Floating)
190Wx32H (no bleed required)
DELIVERY: Deliver material to AdNews, 17-21 Bellevue Street, Surry Hills NSW 2010.
PRODUCTION ENQUIRIES: Contact Joanna Brown on (02) 9213 8337 or at [email protected]
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Advertising
DIGITAL RATESPAGE/SECTION: Homepage or News Page
Ad Size Daily Weekly Monthly
Billboard $1,000 $3000 $6000
Extended Leaderboard $1,000 $2700 $9000
Leaderboard $700 $2100 $7000
Top Strapline $500 $1800 $6000
Large MREC $1000 $3000 $10000
Top MREC $800 $2500 $9000
MREC $700 $2100 $7000
Rails $900 $2700 $9000
Mobile Top Banner $500 $1800 $6000
Mobile MREC $420 $1260 $4200
TEADS Video $1000 $2120 $8250
PAGE/SECTION: Campaign, Rankings
Ad size Daily Weekly Monthly
Extended Leaderboard $500 $1300 $3700
Leaderboard $410 $1230 $4100
Large MREC $800 $1800 $6000
MREC $410 $1230 $4100
Tile $240 $720 $2400
• GST – add 10% to all advertising rates
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Advertising
File requirements
• Maximum file size 39K;
• Include click-through URL;
• Files can be Flash 7 (SWF), static or animated GIFs, HTML5;
• A backup GIF must also be supplied for Flash files;
• The website will target browsers that work with the ad through our ad server – unsupported browsers will be served the alternative GIF file supplied;
• Animation must not contain strobing effects;
• Looping should be continuous;
• Creative should not disable fields or functionality of the site;
• The creative should not disable browser back buttons or force any plugins to be downloaded;
Solus Blast (eDM) $8000Distribution available by company type and state; details available on application
Targeting By State
State % Of Total
NSW/ACT 55 $4500
VIC/TAS 22 $3000
QLD 7 $800
SA/NT 2.5 $450
WA 2.5 $450
Targeting By Organisation
Company Type % Of Total
Advertising/Media Agency 34 $4600
Marketer/Manufacturer 27 $4000
Media 23 $2500
Other 16 Included
File requirements
• Max design width of 600 pixels. Note: consider those recipients who open/click/transact across mobile devices;
• Material must be supplied complete in HTML code format, which has been specifically designed for email (i.e. not a webpage);
• For the blast to work properly, all the logos/images need to be hosted on a public facing server client-side, with full location included in the html code. AdNews will not edit the supplied HTML;
• Client must supply the email blast ‘Subject Line’ and list of email addresses for testing and approvals;