N California Workshop

Building the Gigabit City in Northern California

Objectives of Workshop

• Building blocks for foundation

• Improve ability to advance broadband

• Basic skills for ongoing tasks

• Leverage the e-book

Workshop Format

• General overview of skillset

• Apply knowledge to your community

• Collaboration

Workshop Sessions1. Stakeholder assessment

2. Data gathering

3. Ownership, funding options

4. Finding “the one thing”

5. Marketing strategy & tactics

I. Stakeholder Assessment

• Provide 30,000-foot view

• Initial insight to potential impact

• Captains to lead the charge

• Keys to anchor tenants

Stakeholder Categories

• Local government

• Education

• Nonprofit organizations

• Medical/healthcare

Stakeholder Categories (more)

• Real Estate

• Largest companies

• Media

• Agriculture

II. Constituent Data Collection

• More you know, greater the ROI

• Multiple ways to gather

• Ongoing process

• Gather info, increase supporters

Build on Stakeholder Info

• Test assumptions

• Determine depth of support

• Pre-sell broadband

• Ideally – start a movement

The Process, Summarized

• Educate to possibilities

• Relate benefits to their world

• What’s that worth to you?

• Many will sell themselves

Constituent Groups

• Local government

• Business owners

• Students/educators

• Medical community

Constituent Groups (more)

• General population - demo

• General population - occupation

• Appropriate subgroups

III. Organization Structure

• City or county owns infrastructure

• Public utility owns network

• Community creates nonprofit

• Community creates co-op

Organizational Structure (more)

• Use existing nonprofit

• Existing co-op transitions

• Public private partnership

• Business people create company

Funding Options

• Municipal bonds

• Jurisdiction offers assets

• Constituents invests

• Pre-pay for buildout

• Take it to the bank