MyTiana Book Covers

2011 Project Book Designing MyTiana 1

The re-branding of Princess Tiana byRochelle Person, Full Sail University

The MyTiana campaign is intended for educational purposes only. All Princess Tiana names and likenesses belong to the Disney® Corporation and will not be used beyond intended purpose.

DESIGNING

Celebrate the Princess Within

Celebrate the Princess Within

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The MyTiana campaign is intended for educational purposes only. All Princess Tiana names and likenesses belong to the Disney® Corporation and will not be used beyond intended purpose. -Rochelle Person, Full Sail University Design Student

DESIGNING

Celebrate the Princess Within

Celebrate the Princess Within

2011 Project Book Designing MyTiana 66

The MyTiana campaign is intended for educational purposes only. All Princess Tiana names and likenesses belong to the Disney® Corporation and will not be used beyond intended purpose. -Rochelle Person, Full Sail University Design Student

DESIGNING

Celebrate the Princess Within

Celebrate the Princess Within

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1.0 RESEARCH

2.0 CREATIVE Development

3.0 STYLE Guide

4.0 Final DESIGNS

Message From The Designer...................................4

1.1 Client Brief............................................... 71.2 Research Paper........................................10 1.3 Communications Audit.........................12 1.4 Creative Brief..........................................14

2.1 Competitive Survey................................16 2.2 Design Research.....................................182.3 Mood boards...........................................202.4 Logo Development ..........................................24

Table of Contents

3.1 Logo Standards.......................................273.2 Color Palette ..........................................293.3 Typography ............................................333.4 Image Usage............................................35

3.1 Website....................................................393.2 Merchandise..........................................403.3 Print Design............................................443.4 Motion Graphic..........................................

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Research

1.1 Client Brief1.2 Research Paper1.3 Communications Audit1.4 Creative Brief

1.0

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Creative Brief The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments: media networks, parks and resorts, studio entertainment and consumer products. The focus of this campaign is centered around the re-branding of Disney’s Newest and first African American Princess ,“Tiana” from the animated film The Princess and the Frog. The goal of the project is to create an image for the character aside from the movie and present her as an empowerment figure for African-American little girls. The re-brand campaign includes a new logo for the princess, a website designed specifically to empower African American families as well as promote the Disney Princess Tiana park attractions, dolls, toys and other character products. The target market for this campaign is African-American girls age 3-8 and their mothers/caregivers in particular.

Creative Development 2.0

2.1 Logo Development2.2 Mood Boards2.3 Wire Frames 2.4 Storyboards

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TypographyLogo Standards

Accent Palette

Primary Palette

Headline - One Fell SwoopUsed only with campaign sloganTagline - Bondoni s Svty Two OS ITC TTHeadings - Minion Pro

STYLE GUIDE

3.1 Logo Standards 3.2 Color Palette 3.3 Images 3.4 Typography

3.0

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Research

1.1 Client Brief1.2 Research Paper1.3 Communications Audit1.4 Creative Brief

Research

1.1 Client Brief1.2 Research Paper1.3 Communications Audit1.4 Creative Brief