Media Kit A division of Move Yourself Pty Ltd.
Media Kit
A division of Move Yourself Pty Ltd.
CONTENTS
1. Our History
2. MYST Media – Today
3. Our Network
4. What We Do
5. The Path to Purchase
6. Complimenting other Media
7. In Store Advertising Works
8. Local Area Marketing
9. Kiosk Locations
10. Screen Capabilities
11. Advertising Rates
12. Contact Us
OUR HISTORY
Move Yourself Trailer Hire was the first
company to build and rent enclosed
Furniture Trailers (Furniture Vans) in
Australia, and is the leader in helping people
move efficiently and economically
themselves.
We are a family run business with years of
experience manufacturing and renting of all
kinds of trailers.
We have a national network of dealers around
Australia who provide one way interstate and
country rentals as well as local hire.
MYST MEDIA - TODAY
Move Yourself Trailer Hire was the first to design and develop the
revolutionary concept of the Self Serve Kiosk to trailer rentals at our
many locations across Australia. The self serve kiosk was introduced
so that our customers no longer have to wait to be served for trailer
rental!
In 2010 our self serve kiosks averaged 12,329 transactions per
month with the average customer spending three to five minutes
interacting with the kiosk.
Launched in 2010 MYST Media was created to assist companies
wanting to utilise the unique placements and capabilities of our
kiosks to target shoppers at the point of purchase.
OUR NETWORK MYST Media has an extensive network of digital kiosks that are located in major
Petrol/Convenience stores in Metro and Regional areas of Australia.
Our network includes:
WHAT WE DO
MYST Media operates one of Australia’s largest and fastest growing networks of digital
screens, with over 680 kiosks currently operating in major Service Stations around Australia,
we are on target for our goal of 1,000 locations by mid 2011.
We offer advertising on our screens with category exclusivity, and can offer a combination of
formats to suit your needs.
With the average customer spending approximately 3.5 minutes in the Service Station, our
Advertising platform is 2.5 minutes in length, and rotates on screen 24/7 to give our clients the
maximum exposure during their campaign.
Predominantly located next to the ATM, the kiosks are in high traffic
areas of the Service Station and offer eye-catching exposure to an
estimated 8.5 million shoppers per month.
Strategically placed inside the Service Station, our kiosks are usually located beside the ATM and in
close proximity to the fridge, shelving units and register (Point of Purchase).
Our network of digital screens allow brands to continue an expensive advertising campaign
right to the point of purchase, and influence the purchasing decision.
THE PATH TO PURCHASE
COMPLIMENTING OTHER MEDIA
Television
• Adding MYST Media to your Television campaign can help minimise wasted coverage & improve your media campaign by providing the ability to target your market geographically
• MYST Media allows you to extend your television campaign outside of the home, and pinpoint messages by neighbourhood or postcodes
Radio
• With Radio being “Theatre of the Mind“, our digital screens provide a graphic visual association to help bring your campaign to life.
• With placement at Service Stations around Australia, MYST Media’s screens provide the “missing link” and can help reinforce Radio messages to create top of mind awareness for consumers
Newspaper
• Advertising on our network establishes a continuing 24/7 presence in the market, directing the consumer to the newspaper ad or coupon
• Adding MYST Media to your Print campaign increases the reach and frequency ensuring greater coverage among light readers and younger consumers
Magazine
• Magazines offer excellent selective reach, yet limited frequency. Our digital screens can significantly increase frequency to a mass market
• When booking advertisements in a national magazine, MYST Media can add movement, life, and a local flavour where the product or service is sold
IN STORE ADVERTISING WORKS
In-store advertising speaks directly to
shoppers.
Almost 9 out of 10 shoppers deviate from their
shopping list. Our digital screens are located
within the retail environment, which allows your
brand to have the “last word” with consumers
at a time when they are actively shopping.
What’s unique about in store advertising?
Our digital kiosks can pull your ‘above the line’ marketing campaign into the store to help influence customers at the moment of purchase.
“It’s estimated that more
than 70% of purchase
decisions are made in-store”
LOCAL AREA MARKETING
Our network of Metro and Regional locations around Australia enables you
to target specific geographical areas and allows you to deliver content
to consumers that’s local and relevant, and minimises wastage.
We can tailor a campaign on a local or national scale to:
Ensure your brand is active and visible to consumers who live, work and shop locally
Localise your Advertising by using our Digital Screens to direct consumers to your nearest store
Promote your event to people who are mobile and on the go – and give them reasons to attend
Build excitement and urgency by targeting the surrounding area with messages that are local
and relevant
Capture the attention of people who are visiting the area and show them a map to your location
KIOSK LOCATIONS
238
140
149
5
26 109
15
MYST Media operates one of Australia’s largest and fastest growing networks of digital screens, with over 680 kiosks currently operating in major Service Stations around Australia. We are on target for our goal of 1,000 locations by mid 2011.
SCREEN CAPABILITIES
Our screens are capable of broadcasting 15, or 30 second Flash Advertisements.
We broadcast 2 different formats for each campaign:
1. 1366 (w) x 463 (h) Banner that targets consumers as they enter the Service Station
and influences their purchasing decisions while in the store.
2. 342 (w) x 768 (h) Tile that displays as customers use the kiosks to arrange a Trailer
hire. This tile offers you a captive audience as the user spends 3-5 minutes interacting
with the kiosk and entering their details.
In addition, we also have the capabilities to offer an interactive Flash format where your customers can
use our touch screen kiosks to browse additional content, enter competitions, collect data, get store
directions, print coupons or contact information, etc.
Please speak to us about your requirements.
ADVERTISING RATES
No. of Screens Price per Location
(15 second format)
Impressions
per Screen
Potential
Audience*
Cost per Day
(per location)
1 to 682 $85 17,280 12,600 –
8,593,200 $2.83
Campaign Length - 4 weeks
We offer 100% Category Exclusivity
*Based on the number of screens booked. Research provided by two major petrol chains in Australia and is used as an
estimate only. Prices exclude GST.