Myspace

Options of MySpace

Chris TraendlyFrank Zemick

Xinzhou Du (Portia)Xinxian Ni (Eva)

The LARGEST online social network by late 2007

Experienced phenomenal growth Continued to add new features and

innovations

About MySpace

Facebook releases its Facebook Platform MySpace had to respond to the Facebook

threat. Two options:

(1) Build our own proprietary platform(2) Join OpenSocial

Current Situation

Advantages of developing Myspace’s own platform in-house

More secureDifferentiationHuge uncertaintyQuestion

Discussion Points

Information is more secure with creation of own platform

Joining Open Social may pose a privacy risk

More Secure

Differentiate itself from Google with creating their own platform

Not be held to Google’s restraints Provide a better fit with My Space’s

specific requirements

Differentiation

Huge uncertainty with what Google’s Open Social platform would look like

The possibility of months before decisions would be made

The possibility that the platform would not materialize at all.

Huge Uncertainty

Q: Has money to cover the costs?A: Fox Interactive turns annual profit;

MySpace revenue to top $800 million in fiscal 2008 (Larry Dignan)

News Corp loses $6.4 billion, but MySpace revenue is flat in 2009 (Janet Thaeler)

Question

Disadvantages of entering into Google’s OpenSocial platform

OutsourcingOpen sourceHuge costs

Discussion Points

There is a possibility that the company’s valuable corporate data may be under the control of the outsourcing vendor.

Outsourcing

Applications designed for OpenSocial would work without any major modifications on any other site that joined the project, including competitors such as

Open Source

My Space will incur huge costs to develop their own platform.

Huge Costs

My Space utilizing in-house development they will make use of various methodologies.

Conclusion

Thank You