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Mymoo fashion franchise profile EN

Jan 14, 2015

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MYMOO stands for feminine and chic clothing that transforms the women who wear it.

Discovering the couture in everyday and always in head of new trends MYMOO has gained an important share of the market in Greece and Cyprus and now look to expand globally.
Holding a strong position in the field of women’s fashion, with 5 branded stores in Greece and serving more than hundred multi brand stores. Best in promoting tracksuits to a status as a casual luxury icon, MYMOO continues to evolve bringing the same funky, chic, crazy and feminine attitude to all its designs.
Originally known for its tracksuits with a casual but luxury look which women loves due to a comfortable but well-dressed appearance they also offer a full assortment of fashion apparel for women aged 25-40 and also complementing with swimwear and accessories. The last years MYMOO also included a range of tracksuits for younger girls that have been embraced with big success.
Apart from the tracksuits the rest of the collection represents feminine and chic clothing that transforms the women who wear it. Known for bright colors and quality materials MYMOO captures the style of fashion for the women who wear it. The brand is known for creating clothes that distinguish you from the crowd.

Fast capture trends so that we can develop latest fashion for women. Offering our consumers a variety of garment choices and up to date fashion.

We take a great consideration for our production. The keyword is time, and for that purpose the production line is absolutely and strongly coordinated. In 50 days we take an article from the design table to the shelf.

The concept of each MYMOO store is designed in a simple and minimal way which characterizes the brand and strongly differs from others. Depending on the city and location MYMOO requires a minimum ground floor of 40-60 sqm (storage included) with a minimum of 1,50-3 m. window display. Depending on the market and actual condition of the building the construction cost may vary between 200 -350 euro/sqm.

There are not many brands that offer women a complete dress concept with such a small investment. A minimal shop space, low construction cost with the fact of constant new deliveries of flash collections minimizes the risk of investment for our franchisee.
We want to grow together with you in a secure and steady path, your success is also ours.
Please contact us in order to get more information regarding our franchise concept and let us explain how we support our franchisee and assure a profitable investment.
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Transcript
Page 1: Mymoo fashion franchise profile EN
Page 2: Mymoo fashion franchise profile EN

Mymoo was founded in Greece in 2006 and very soon established an active presence in fashion of women’s clothing.Mymoo holds a strong position in the field of women’s fashion, with 5 branded stores in Greece and more than hundred multi brand stores.

CONCEPT OF MYMOO

Page 3: Mymoo fashion franchise profile EN

OUR PHILOSHOPHY

Best in promoting

tracksuits to a status as a casual luxury icon, Mymoo continues to evolve bringing the same funky, chic, crazy and feminine attitude to all its designs.

Page 4: Mymoo fashion franchise profile EN

Fast capture trends so that we can develop latest fashion for women. Offering our consumers a variety of garment choices and up to date fashion.

OUR PHILOSHOPHY

Page 5: Mymoo fashion franchise profile EN

OUR PHILOSHOPHY

The quality of the end product is undoubtedly excellent because of the high standards set by mymoo in conjunction with the design and the flexibility in production

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PRODUCTION & DEVELOPMENT

We take a great consideration for our production. The keyword is time, and for that purpose the production line is absolutely and strongly coordinated. In 50 days we take an article from the design table to the shelf.

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The concept of each Mymoo store is

designed in a simple and minimal way which

characterizes the brand and strongly differs from others.

SHOP CONCEPT

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MYMOO has two types of concept

stores, shop and shop in a shop (department stores or corners in multibrand shops). Depending on the city and location MYMOO requires a minimum ground floor of 40-60 sqm(storage included) with a minimum of 1,50-3 m. windowdisplay.Depending on the market and actual condition of the building the construction cost may vary between 200 -350 euro/sqm.

ERMOY SHOP

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GLYFADA SHOP

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39.30 €16.06%SWIMWEAR

53.38 €13%JACKETS

71.07 €16%DRESSES

40.64 €4%SALOPETA

42.35 €9%SHORTS

36.81 €15%PANTS

36.77 €6%SHIRTS

22.66 €21%BLOUSES

AVERAGE PRICE

PROD.MIX

SPRING/SUMMERPRODUCT

CATEGORIES

39.30 €16.06%SWIMWEAR

53.38 €13%JACKETS

71.07 €16%DRESSES

40.64 €4%SALOPETA

42.35 €9%SHORTS

36.81 €15%PANTS

36.77 €6%SHIRTS

22.66 €21%BLOUSES

AVERAGE PRICE

PROD.MIX

SPRING/SUMMERPRODUCT

CATEGORIES

PRODUCT CHARACTERISTICS

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PRODUCT MIX

BLOUSES

SHIRTS

PANTS

SHORTS

SALOPETA

DRESSES

JACKETS

SWIMWEAR

21 %

6 %

15 %

9 %

4 %

16%

13%

16,06%

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HARPES BAZAAR No 149 12/07/2009 pg 125 HARPES BAZAAR No 144 08/02/2009 pg 145

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ÅÃÙ,mag.6 , pg.21

14-20 January 2010

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HELLO

DEC. 14 2011, pg 105-106, mag.321

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Harper’s BAZAAR

April 2012,pg156,mag.181

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MYMOO SUMMER 2011

EACH SEASO

N IS A

PLAYFUL M

OM

ENT FO

R US T

O C

REATE CHIC

AND F

UNKY G

ARMENTS

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MYMOO SUMMER 2012

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CONTACT:

MYMOO S.A./FUNKYLADIESWEAR

46 Pontou Str. , Helliniko

16777 Athens , Greece

Tel: +30 210 9605945

Fax: +30 210 9638188

www.mymoo.com.gr

www.facebook.com/mymoo.funky.wear