How We Engaged 400,000+ Parents on Social Media
How We Engaged 400,000+ Parents on
Social Media
Today’s Presentation• The Mykidstime Story
• Things that Contributed to our Success
• Things That Didn’t Work
• Summary
The Story of Mykidstime• Started in 2007: Galway website for parents• Local Directory of after school classes,
events etc• Added ezine, blog, competitions• Added an online booking payment service in
2008 (now www.clearbookings.com)• Became “national” website 2011• Revenue: advertising & sponsorship & Store
The Story of Mykidstime• Started social media in
2011– Facebook profiles (!) then
pages– Followed by Twitter,
YouTube (2 attempts)– Anything new going
• 2012 implemented social media strategy
• 2013 growth• 2014 400,000+ fans on
Social Media
Channel Number of fans / followers
Facebook 425,000
Twitter 12,000+
Pinterest 1,000+
Instagram 200+
Google+ 100+
YouTube 30
The Story of Mykidstime• Finalists Bord Gaís Energy Social Media
Awards 2011, 2012, 2014
• Winner OMiG Best Social Media Award 2014
• One of the most trusted online brands– Measured by Userneeds.com 2012 and 2013
• Rebranded 2013
Our Growth on facebookOctober 2013 = 11,000 facebook fans
December 2013 = 24,000 facebook fans
August 2014 = 425,000 facebook fans
On average 50% of our website traffic comes from facebook & mobile facebook
So how did we do it?
Things that Contributed to Our Success
1. Deliberate Content Strategy
2. We Went Viral
3. Measure, Analyse, Adjust
Deliberate Content Strategy• We know to the day and hour what we are
going to post
• Planned at least 1 month ahead with room for ad-hoc news/items
• Shared doc plan
• Shared private group for ideas from the team
You can’t run your business and be there thinking “What will I post today”. Plan ahead, makes it easier to manage
We Went Viral• We went viral!
This isn’t something you can control but finding high quality shareable content puts you in a good position
Measure, Analyse, Adjust• Pick your KPIs – tie them to your business
objectives
• Measure every month
• Analyse
• Adjust
Jay Baer “If you really want to know what the impact of social media is on your business, you’re going to have to do something other than Print”
To Sum Up1. High quality content (curate)
2. Engage and listen
3. Measure and tweak
Contact Info
[email protected] 2299128ie.linkedin.com/in/jillholtz/www.mykidstime.comwww.facebook.com/mykidstime