MyJournal JulienBeauchamp.Melbourne.2012 JournalStructure Part I. Expression of Interest Part II. Project proposal Part III. Learning objectives and outcomes : final I.1. Case for innovation II.1. Project interpretation III.1. Personal background and learning II.2. Project delivery III.2. Learning progress II.3. Project presentation III.3. Learning outcomes II.4. Project proposal conclusion III.4. Future work I.2. Research project I.3. Expression of Interest I.4. Learning objectives and outcomes : interim I.1.1. Architecture as a discourse I.2.1. Scope of possibilities I.2.2. Research project conclusion I.1.2. Computing in architecture I.2.1.1 Input/Association/Output Matrix I.2.1.2 Reverse-engineered case-study I.2.1.3 Material effects I.2.1.4 Assembly methods I.1.3. Parametric modelling I.1.4. Case for innovation conclusion
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MyJournalJulienBeauchamp.Melbourne.2012
JournalStructure
Part I. Expression of Interest
Part II. Project proposal
Part III. Learning objectives and outcomes : fi nal
I.1. Case for innovation
II.1. Project interpretation
III.1. Personal background and learning
II.2. Project delivery
III.2. Learning progress
II.3. Project presentation
III.3. Learning outcomes
II.4. Project proposal conclusion
III.4. Future work
I.2. Research project
I.3. Expression of Interest
I.4. Learning objectives and outcomes : interim
I.1.1. Architecture as a discourse
I.2.1. Scope of possibilities
I.2.2. Research project conclusion
I.1.2. Computing in architecture
I.2.1.1 Input/Association/Output Matrix
I.2.1.2 Reverse-engineered case-study
I.2.1.3 Material effects
I.2.1.4 Assembly methods
I.1.3. Parametric modelling
I.1.4. Case for innovation conclusion
"The project is one of the most visionary since modernism
and beyond. It pushes the limits of architecture, not just for-
mally but, more importantly, socially, culturally, and techno-
logically through the reinvention of the tall building.”
– Tina di Carlo, assistant curator of architecture and design
at the Museum for Modern Art (MoMA)
I.1.1 Architecture as a discourse
Power of Architecture.
Designers should question the way the world proceeds and
react in their proposal. Every intervention should have a
purpose, a meaning or an intention. Not necessarily clear. In
that sense, it is important for some practices to go forward
and innovate. Innovate in their way of thinking the world,
questioning his behaviour and designing his components. Try
to make their own mark with their approach to every project.
That makes architecture the ideal media communicate a
message, a vision and intention. This gives the architecture
the power of being iconic, to be a statement.
Many architects have provided to cities a strong identity
through their work. What is call now the Bilbao effect from the
famous museum of Frank Gehry is not a new phenomenon.
Sydney’s Opera House from Jørn Utzon has made a similar
effect on Australia. More recently, project like the 226 National
Stadium of Beijing from Herzog et DeMeuron, 2008 was the
prime fi gure of the 2008 Olympics Games in China.
CCTV, OMA, construction in procress... (right picture)
This tower isn’t yet fi nish to build and it’s already famous
and iconic. OMA pushed a bit further yet his high quality
architectural standard. They totally rethink the way to conceive
skyscraper. In a race to reach the higher level, the project
offers at the same time vertical and horizontal tower creating
a loop of function. It clashes with the usual skyline and fully
redefi nes the constantly changing Beijing’s silhouette. They
innovate in their design but also in their construction technique
to joint together these to vertical towers with the horizontal
part.
This innovative way of thinking the project make it famous
and iconic. Is itpossible to achieve a similar result with the