Myeg

MyEG on Social MediaSMCKL • 30 June 2010

MyEG in a Nutshell

• E-Government Service Portal est. in 2001.

• Online payment of PDRM summonses, DBKL,

Telekom & Tenaga services, renewal of MyKAD and

bankruptcy search.

• Renewal of Drivers License, Road Tax & Insurance

since 2008.

• Latest: MyKad & Maid Permit Renewal

Some Statistics

• User database of 800,000 and growing.

• 3,500 Road Tax renewed daily.

• 120 – 150 Insurance renewed daily.

Why is MyEG

on Social Media?

Our Reason

You‟re There.

We‟re There.

“Keep It Real”Our Strategy

Nobody

wants to

talk to

a machine

Our Personality

We‟re

that

guy!

We‟re here

to help

What We‟re Doing

SM Activities

Experiment!Our Social Media Philosophy

Sponsorship of

Team Zeitgeist‟s

trip to Rubicon

Contest in

Germany brought

900 new fans.

3,000 new fans from

Formula Drift

Umbrella Girl voting!

Kris Allen Showcase Ticket brought

in a younger crowd

MyEG Xtra Time‟s „Your Burning

Question” sent a lucky fan to

South Africa

Other activities

• CNY Ang Pau Giveaway netted another 2000 new

fans

• Fansign contests

Fanpage Deleted

• Page with 8000+ fans taken down by FB mid May

2010.

On Twitter

• Established Nov 2009

• Currently

382 followers

following 754 people

1094 Tweets

• Following key words like

MyEG

Road Tax

Saman

Twitter Contests

• Complete it: "MyEG ads are..." Free roadtax for 10

FUNNIEST. Love us, dis us or piss on us as long as

funny. Tag #myegfun 9:17 PM Jun 15th via

TweetDeck

• U made us laugh @spinzer @jonrulezz

@simonseow @RashidYusoff11 ! Free roadtax for u

or ur spouse. Pls mail [email protected]

#myegfun 10:07 PM Jun 16th via TweetDeck

Our New TVC

Sneak Preview

Thank You

See you at @myegclub