Mycrosites 101

I N T R O D U C I N G

B R O U G H T T O Y O U B Y

Digital direct marketing limited only by your imagination.

Imagine… a fully functional menu that

works like a website.

Imagine… multi-pages to convey your

brand and message

Imagine… viewing a self-contained

video

Imagine… a fully interactive,

page-turning

e-catalog or magazine

Imagine… tutorials/educational

classes, virtual try-on

tools, surveys & contests

Imagine… your entire e-commerce site within

one package allowing customers to

browse, select items…

add them to the shopping cart,

then log into their account to

complete the transaction.

Imagine… a functionality

that enables customers to

interact with all major

social media sites

Now Imagine… all of this activity and

functionality…

INSIDE AN

EMAIL

It’s HERE! Finally…

GOOD

COMPANY

Good Company

Mycrosites’ patented technology enables Gmail, Outlook,

Hotmail and Yahoo! users to view interactive content in

their emails. Mycrosites are the secret weapon used by

many powerhouse names in business and industry.

Good Company

Even the White House uses

Mycrosite technology.

Changing the way you see email.

Good Company

Mycrosite Architecture

• The importance of size

• Navigational tools

• Links to internal pages

• Social media

• Video and e-catalogs • E-commerce cart

• Other digital tools

A New Shopping Experience

• They make catalog browsing, selecting and

purchasing fast and easy.

Customers Mycrosites

• They allow shoppers to log-on to their accounts

using their usernames and passwords.

• They are entertaining and engaging.

• They provide product education and tutorials

• They are exciting and unpredictable.

Benefits

NO

MORE

Boring

static

emails

Benefits

Stacks of

opened

windows

Benefits

Flipping

back and

forth

Benefits

Wasting

time…

Benefits

Metrics

Mycrosites attract customers and keep

them engaged. Consider these

compelling metrics.

Open rate is

20-30% higher

than that of a

regular email. STATIC

EMAIL

MYCROSITES

Metrics

The Mycrosite

click-to-open rate

6X that of

static email. is

Metrics

The Mycrosite

level of engagement

8X that of

static email. is

Metrics

Email with Video Achieves a

60% Higher Click-Through Rate

Metrics

Email with Video Achieves a

40% Jump in Revenues

Metrics

What does this

mean to you?

Metrics

A 30% improvement

in your email

campaigns.

(Conservative estimate based upon actual results)

Metrics

Consider these value-added propositions:

• The true open rate is not based on images.

• No click-through rate, but rather an

actual user click-to-open.

• Images are turned on by default.

• Immediate context and benefits

• There’s 2-way communication with

the end user.

• Mycrosites integrate with any ESP.

Analytics

Easily stay on top of all of your marketing

activity and results without the hassle of

aggregating, digging and preparing analytics

reports. Our powerful EMS Analytics

Dashboard does the job for you.

Analytics

How does

it work?

Analytics

• You choose the trends, changes or other

metrics you want to analyze.

• Results are presented in a dynamic,

visually appealing, easily digestible report.

• Reports are campaign specific.

• Deliverables are available online.

Getting Started

Getting started is easy. Mycrosite clients

are given access to their own private,

password-protected dashboard where

they can access:

• Simple, user-friendly instructions

• Launching tools

• An analytics suite

• Support

Costs

Initial set-up

fee

(one-time)

Campaign fee

each email

marketing

campaign

Per-open

interactive

email fee

(monthly)

Recap

Mycrosites Build: BRAND

IDENTITY

Recap

Mycrosites Build:

CUSTOMER

LOYALTY

Recap

Mycrosites Build:

PRODUCT

FAMILIARITY

Recap

Mycrosites Build:

$ALES

Recap

The 5 E’s

Recap

• Engagement

• Entertainment

• Enlightenment

• Enhancement

• Enticement

Recap

Easy to build

Easy to integrate into your

workflow

Easy to launch

Easy to analyze

Recap

=

Patented,

cutting-edge

technology

Recap

=

Competitive

Edge from

competitors

Recap

=

A unique

shopping

experience

Recap

=

Cost effective

Recap

=

Measurably

productive

Recap

=

Changing

the way you

see Email.

Enteractive Mail Solutions

www.enteractivemail.com

408 213 8115