“Making Giving As Easy As Pie”
“Making Giving As Easy As Pie”
Why We Exist
CharityPie makes it easier for you to manage your charitable giving.
We believe that by making it easier to control where you give your money,
people will give more money in total to charity.
How We Do It• Simple– Single Point of Contact and donation– “Pie”: visual aggregation of all your donations making it
easy to see and change where you give– Simplify research into charities
• Social– See where your friends are giving– Make it easy to donate to “causes”
• Effective– See the effects that your donations have made– Make the tax and matching process easier
The Users• Focus on two types of users• Current one-off donors– Transition them into regular donors– Ease fears of loss of control
• Current regular donors– Simplify management and redistribution– Increase control
The Charities• Segmented into large, well-known charities
and smaller charities• For smaller charities– Improve their visibility and profile– Raise donation rates
• For larger charities– Increase stability of donations
The Product
Here’s How It Looks
What’s Out There Now (Competition)
Competition
• CharityChoice.co.uk• JustGiving.com• Charities Commission• NetworkForGood• Facebook Causes
• Competing sites are– Simple– Ugly– Lack social giving– Lack aggregated giving
Marketing Plan
Two Key Customers
1) Charities
2) Donorsa. What have we done?
b. what are we going to do
Charities• Launch Beta Introduction E-mail
• Hitlist all UK Charities – Charity Commission
• Target Top 100 UK charities by phone to introduce mycharitypie.com
• Approach charity events to get access– Give away pies…..
Customers – What have we done?
Twitter @mycharitypie
Blogging
Facebook Group
Customers - What are we going to do?
Customers• Leverage personal contacts in the group
• Email newsletter to friends, families,etc
• Look for Ambassador/Celebrity Endorsements
• Events (Make A Pie)
• Advertising (adsense, keywords..)
Press Release
Business ModelMyCharityPie will be a for-profit business
Potential Revenue Sources• % of base donation / gift aid• Advertising: high cost-per-click rates in the
space• Licensing to corporations for corporate giving• Subscription rates for charities• Carry interest on donations
Open Questions• Can we use the word “charity” in our name?• How can we establish trust with our users• How do we handle holding the money• What are the regulatory issues around this
business
What’s Coming Next (Prod Roadmap)
QUESTIONS?