The Myanmar Cosmetic Industry: Consumer Behavior and Trend As presented from the private sector
The Myanmar Cosmetic Industry: Consumer Behavior and Trend
As presented from the private sector
SHWE PYI NANN GROUP
Established in 1940
Celebrating 76 years of thriving in the
Myanmar Cosmetic Industry
Traditional Distribution
Retail Distribution
Direct Sales Distribution
Over 1600
Employees
SubsidiariesShwe Pann Taing Trading Co.,
Ltd.
Shwe Pyi Nann Jade Jewelry
Co., Ltd.
SPN Distribution Co., Ltd.
Shwe Pyi Moe Htet Trading Co.,
Ltd.
Shwe Pyi Nann Thanakha
Museum and Resort
Nature’s Story Trading Co., Ltd.
Beauty Diary Company Limited
Craftwings Trading Co., Ltd.
SHWE PYI NANN GROUP
SubsidiariesShwe Pann Taing Trading Co.,
Ltd.
Shwe Pyi Nann Jade Jewelry
Co., Ltd.
SPN Distribution Co., Ltd.
Shwe Pyi Moe Htet Trading Co.,
Ltd.
Shwe Pyi Nann Thanakha
Museum and Resort
Nature’s Story Trading Co., Ltd.
Beauty Diary Company Limited
Craftwings Trading Co., Ltd.
SHWE PYI NANN GROUP
COMPANY LIMITED
Goal.
OPERATIN
G
STORES
Pyay Roadin Yangon
50Beauty Diary
stores
by 201812 stores
Sayarsan Road
Hledan Center
Yaykyaw
Chinatown
Insein
Myaynigone
Mandalay
Kyaukmyaung
more to come…
Taunggyi
Pyay Road
UPCOMIN
G
STORES
Brief Overview of Myanmar
• Where is Myanmar
• What is Myanmar?
• What Myanmar is known for?
Overview of Myanmar Market
• Based on Demographic
• Based on Country’s Political situation
• Based on Country’s Social and Developmental trend.
• Based on Market Trend
• Consumer Behavior in different segments.
Exploring the Demographic
• Population : 55 Millions
• Gender Breakdown: 48:52 Male to Female
• Age Breakdown: 65% consist of 15-64 year olds
• Average Income: USD 200
• National Trade income: 11.7 Billion USD **based on
2010 trade value
The Cosmetics Market in Relation with Politics
• Two important period of time that shaped the Myanmar Cosmetics Market Today;
Exploring the Political Eras
Military Era (1988-2011)
• International Sanctions
• Import and Foreign Investments primarily comes from: China, Singapore, South Korea, India, and Thailand
• Market saturated by Chinese and Thai Cosmetic products.
Economic Liberation (2011-Present)
• Majority of Sanctions lifted
• Favorable economic situation
• Improved International relation
• “Gold rush Mentality” for International Cosmetics Brands
Exploring Myanmar’s Social and Developmental Situation
• Globalization made possible by change in economic policies
• Shift from a conservative consumer set of mind
• Rapid expansion of infrastructure, including but not limited to communications, regulatory, and transportation.
Beauty Diary
MARKETING
Unparalleled
Digital Marketing Expertise
Beauty Diary
MARKETING
Well established
relationships with
top beauty
bloggers in
Myanmar
Located in the heart of Myanmar’s Archeological Capital, Bagan
Exploring Myanmar’s Cosmetic Market Trend
• Significant spike in Facebook users
• Desire to be up-to-date latest fashion and cosmetic trend.
• Higher knowledge of cosmetic application, as well as quality
• Influx of new international brands allows for more consumer choice.
Question and Answers